Uncategorized

The Last Word on June 2020

the-last-word-on-june-2020

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Marketing in the New Normal (Mathew Sweezey) Social Distancing Is Changing the Way We Write. That’s a Problem. (MarketingProfs) Proven Strategies and Missed Opportunities: SurveyMonkey and SparkPost Unveil Retail Consumer Survey Insights for Improved Email Communications (SparkPost) Emojis in Email Subject Lines: Advantage or Impediment?…

Read More »

Webinar on July 15: Choosing the Best Days to Send Email Campaigns This Holiday Season

webinar-on-july-15:-choosing-the-best-days-to-send-email-campaigns-this-holiday-season

Having a successful holiday season takes year-round effort, but there’s no more critical time than late summer and early fall. One of the decisions you make during this time is which days to send campaigns on. It’s a choice that can have a significant impact on the performance of your campaigns. In this webinar, Oracle CX Marketing Consulting’s Clint Kaiser, Doug Sundahl, and I share…

Read More »

Common Marketing Outliers: Identifying & Managing Them

common-marketing-outliers:-identifying-&-managing-them

The chances are high that your audience across your various channels is diverse—made up of people with different needs, different values, different constraints, and more. That’s why smart marketers develop marketing personas to help them better cater to the various groups of people that their brand attracts. However, sometimes one or more small groups is so extreme in their behavior that they skew the overall…

Read More »

Netcore Podcast: Strategies to Reduce Email Churn Rates

netcore-podcast:-strategies-to-reduce-email-churn-rates

Since email has been the heart of marketing strategy, especially during the COVID-19 crisis, preventing email churn is the top priority for most email marketers. However, before you get to the task of retaining your email subscribers, it’s important for you to understand why your subscribers are churning, as well as which ones are worth retaining and which ones you must let go? I join…

Read More »

On-Demand Webinar: The Questions to Ask Instead about Email Frequency & List Building

on-demand-webinar:-the-questions-to-ask-instead-about-email-frequency-&-list-building

Not achieving your email marketing goals is frustrating, but achieving your goals and then not achieving success is devastating. This happens when marketers and executives ask the wrong questions. When that happens, the answer almost doesn’t matter, because it’s likely to cause you to put the wrong strategies in place regardless. A solid email marketing strategy starts by asking the right questions. In this series…

Read More »

Email Evolution Conference 2020: The State of Email Marketing

email-evolution-conference-2020:-the-state-of-email-marketing

Marketers are operating in turbulent times. The challenges are daunting: The worst health crisis since 1918 The worst financial crisis since 1933 The worst social unrest since 1968. The shock to the system has been so great that marketers have largely scrapped their 2020 marketing plans. March marked the new start of the new year. And email marketers need a new plan to succeed going…

Read More »

Netcore Podcast: There Is Opportunity in Disruption and Email Is the Key

netcore-podcast:-there-is-opportunity-in-disruption-and-email-is-the-key

Email marketing has changed in dramatic ways since March. I join Netcore’s Email Unplugged Podcast to speak with Dennis Dayman about these changes and how marketers have responded and what they should think about moving forward. During our conversation, we talk about: Companies’ coronavirus crisis messaging in mid March and how consumers reacted to them How email engagement, unsubscribe rates, email revenue, and other metrics…

Read More »

On-Demand Webinar: The Questions to Ask Instead about Email Performance Measurement

on-demand-webinar:-the-questions-to-ask-instead-about-email-performance-measurement

Not achieving your email marketing goals is frustrating, but achieving your goals and then not achieving success is devastating. This happens when marketers and executives ask the wrong questions. When that happens, the answer almost doesn’t matter, because it’s likely to cause you to put the wrong strategies in place regardless. A solid email marketing strategy starts by asking the right questions. In this series…

Read More »

LiveIntent Podcast: What Does the Change in Email Behavior Mean for Marketers?

liveintent-podcast:-what-does-the-change-in-email-behavior-mean-for-marketers?

I join Kerel Cooper and Nick Dujnic, co-hosts of LiveIntent’s Real Time Banter podcast, to talk about how email behavior has changed during the coronavirus pandemic and what those changes mean for marketers. Watch to hear insights on: How content consumption has changed during the pandemic How email behaviors like open times have changed Where some brands have gone wrong with mobile-friendliness How email has…

Read More »

How Coronavirus Has Shifted Consumer Preferences

how-coronavirus-has-shifted-consumer-preferences

The COVID-19 pandemic clearly drove some new consumer behaviors: 28% of online grocery shoppers surveyed in March, for example, had made their first online grocery order ever that month because of coronavirus concerns, according to CPG marketing agency Acosta. The unknown is whether those behaviors will stick. Human behavior is incredibly elastic after all. However, some consumer behaviors have already permanently shifted because of the…

Read More »

On-Demand Webinar: Understanding Email Deliverability

on-demand-webinar:-understanding-email-deliverability

Email deliverability can feel out of your control, like your emails are hot air balloons being blown whichever way the inbox provider winds blow. However, this isn’t really true. Businesses actually have a lot of control over whether their emails reach the inboxes of their subscribers, but they have to understand the factors that affect deliverability as well as how to track key performance indicators.…

Read More »

Email Innovations Summit 2020: Prioritizing Which Email Innovations to Pursue

email-innovations-summit-2020:-prioritizing-which-email-innovations-to-pursue

You can’t—and shouldn’t—chase every email marketing trend. To help you prioritize which email innovations you should invest in, we surveyed Oracle CX Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current adoption of a range of email marketing technologies and tactics, as well as their predicted impact during 2020. In this presentation, which I gave at the 2020 Email Innovations…

Read More »

Webinar on June 25: Understanding the Mailbox Provider Landscape

webinar-on-june-25:-understanding-the-mailbox-provider-landscape

The mailbox provider landscape continues to be dynamic, with ongoing unannounced changes to email filtering and reputation algorithms. That means ongoing headaches for email marketers. Join Oracle CX Marketing Consulting’s Clea Moore as she talks about the key mailbox providers and recent changes in deliverability filtering and sender reputation calculations. She’ll discuss: The Big Four mailbox providers in US: Google (Gmail.com, Gmail mobile app, Android…

Read More »

CCPA vs. GDPR: Social Listening and Sentiment Learnings

ccpa-vs.-gdpr:-social-listening-and-sentiment-learnings

The consumer privacy landscape has changed dramatically over the past few years. First, the General Data Protection Regulation (GDPR) went into effect in 2018, tightening privacy rules across the European Union. Then, the California Consumer Privacy Act (CCPA) was passed that same year and was enacted on January 1, 2020. When the law goes into enforcement on July 1, 2020 it will affect all companies…

Read More »

Speeding Up Email Production Workflows & the Potential Consequences

speeding-up-email-production-workflows-&-the-potential-consequences

It generally takes about 2 to 3 weeks to create, approve, and send a marketing campaign. If your company is larger, more decentralized, or more highly regulated, it can take even longer. Usually that’s not a significant problem, but sometimes you need to be more nimble or reduce production costs due to heightened uncertainty or financial pressures. Some companies are experiencing one or both of…

Read More »

As Coronavirus Restrictions Ease, How to Adjust Your Email Strategy

as-coronavirus-restrictions-ease,-how-to-adjust-your-email-strategy

We’ve talked in recent weeks about how marketers should respond to the systemic shock caused by coronavirus—how you start by sending crisis messaging and then adjust your promotional messaging strategy to stay aligned with new email behaviors and new consumer preferences. Now businesses are facing questions around how to handle the easing of coronavirus restrictions as economies re-open. Oracle’s CX Marketing Consulting experts see companies…

Read More »

Webinar on May 20: Understanding Email Deliverability

webinar-on-may-20:-understanding-email-deliverability

Deliverability is one of the most misunderstood aspects of email marketing, often because of the outdated and flat out wrong information on the internet. Join Oracle CX Marketing Consulting’s Daniel Deneweth and me as we dispel the myths and give marketers a true picture of how deliverability works. We’ll discuss: How mailbox providers make inbox placement decisions. Why it’s simply impossible for businesses to fool…

Read More »

The Last Word on April 2020

the-last-word-on-april-2020

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports How Retailers Can Reach Consumers Who Aren’t Spending (Harvard Business Review) 2020 Small Business Email Marketing Statistics (AWeber) How Coronavirus Brings Out the Heart in Digital Marketing (Relative Insights) Leaked screenshots show new Inbox tabs for Outlook on the web (Neowin) Insightful & entertaining tweets…

Read More »

8 Email Marketing Improvements to Make During Slow Periods

8-email-marketing-improvements-to-make-during-slow-periods

When your business’s promotional email frequency is high during its peak season, chances are that your email program is almost exclusively focused on getting that next email out the door. However, you generally have more time to think about your strategy and invest in lasting improvements during your off-season—as well as during slow periods like the one that some businesses are experiencing now because of…

Read More »

Email Behavior Changes in the Age of Coronavirus

email-behavior-changes-in-the-age-of-coronavirus

The coronavirus has disrupted most people’s lives, changing how they work, socialize, eat, and educate their children. It has also changed email behavior in profound and sometimes surprising ways. Let’s look at some of the changes in email behavior that we’ve seen in aggregated data from some of our Oracle CX Marketing clients: Open times have shifted. Email volume has dipped overall. Email engagement is…

Read More »
>