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Email Marketing Trends for 2020: Proven Essentials

email-marketing-trends-for-2020:-proven-essentials

In the ever-changing world of email marketing, it can be difficult to know where to invest your time and energy. To help you prioritize your email marketing efforts this year, we surveyed Oracle CX Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current adoption of a range of email marketing technologies and tactics as well as their predicted impact during…

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Email Deliverability Summit at Oracle Modern CX on Mar. 23

email-deliverability-summit-at-oracle-modern-cx-on-mar.-23

Understanding the ever-changing rules of email deliverability takes considerable time and resources. But misunderstanding them can be very costly! Join me and Oracle CX Marketing Consulting’s Email Deliverability Services team for our half-day Email Deliverability Summit, where we’ll cut through all the outdated and outright wrong information you might have read online and give you the latest and most valuable advice about inbox placement. Each…

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Centralizing Data and Speaking as One Company

centralizing-data-and-speaking-as-one-company

Building out your audience and then segmenting that audience to ensure you’re delivering the right message to the right people is critical. However, it can be confusing to determine how best to improve your efforts. That’s why Oracle developed the Marketing Maturity Model, which helps you determine where your organization is in developing its various capabilities and what should be done to enhance those capabilities.…

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Creating a Single Brand Experience to Grow Relationships

creating-a-single-brand-experience-to-grow-relationships

In Part 1 of this series on personalization, we discussed the importance of responsiveness and reacting to customer behaviors. These leading indicators of activities you want to accelerate or mitigate in a timely fashion are key to building a highly personalized brand experience. Let’s say you’ve nailed that though. What’s next? Data-driven relationship marketing, which takes a huge step toward meeting customers’ ever-growing expectations. There…

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Email Marketing Trends for 2020: Competitive Differentiators

email-marketing-trends-for-2020:-competitive-differentiators

In the ever-changing world of email marketing, it can be difficult to know where to invest your time and energy. To help you prioritize your email marketing efforts this year, we surveyed Oracle CX Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current adoption of a range of email marketing technologies and tactics as well as their predicted impact during…

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The Last Word on January 2020

the-last-word-on-january-2020

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Most Email Marketers Will Invest This Year Despite Challenges: Study (MediaPost) 2020 State of Email Report (Litmus) Sometimes, It’s You (Spamtacular) Were You Aware of Verizon Media’s “Off Switch” to Email Verification? (Webbula) Insightful & entertaining tweets design is 95% designing something, and 95% fiddling…

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Email Marketing Trends for 2020: Unproven Opportunities

email-marketing-trends-for-2020:-unproven-opportunities

In the ever-changing world of email marketing, it can be difficult to know where to invest your time and energy. To help you prioritize your email marketing efforts this year, we surveyed Oracle CX Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current adoption of a range of email marketing technologies and tactics as well as their predicted impact during…

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Webinar: The Highest Impact Email Marketing Trends of 2020

webinar:-the-highest-impact-email-marketing-trends-of-2020

In the ever-changing world of email marketing, it can be difficult to know where to invest your time and energy. To help you prioritize your email marketing efforts this year, we surveyed Oracle CX Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current adoption of 26 email marketing technologies and tactics as well as their predicted impact during 2020. We…

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How Marketers Should Adapt to Dark Mode for Email

how-marketers-should-adapt-to-dark-mode-for-email

Dark mode is a major trend in user interface experiences across a wide range of apps, including email clients. As support for dark mode continues to grow, the question that our clients are asking us is: Should my company change its designs and code to be compatible for dark mode for email and, if so, exactly what changes should we make? In this post, we…

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Bringing More of Your Data Together for B2B Audience Building and Segmentation

bringing-more-of-your-data-together-for-b2b-audience-building-and-segmentation

Digital marketing success requires constant improvement, but it’s not always easy to determine best next step toward achieving that improvement. That’s why Oracle developed the Marketing Maturity Model, which helps you determine where your organization is in developing its various capabilities and what should be done to enhance those capabilities. In this post, Oracle CX Marketing Consulting’s Otilia Antipa discusses B2B audience building and segmentation…

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Design Analytic: Identify and Solve Actual Problems

design-analytic:-identify-and-solve-actual-problems

Marketers have access to innovative technologies and massive amounts of data to enable connected customer experiences, but time and time again we see our clients struggling to activate it all. Marketers are defining their strategies, selecting key performance indicators, and determining the customer experiences they need to drive those KPIs. Then they’re working with their data scientists and analytics experts to get the reports and…

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Take the First Step Toward One-to-One Marketing

take-the-first-step-toward-one-to-one-marketing

Ask any marketer how they plan to accomplish their goal of improving customer retention and loyalty and almost without exception they will say, “Better personalization and automation.” That’s code for “We’re not treating our customers like we know them.” In today’s world where personal curation of products is so high—Design your own tennis shoes! Watch anything, anytime, anywhere! Get vitamins personalized to your gene profile!—expectations…

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Is Mobile-Only Email Design Appropriate for My Brand?

is-mobile-only-email-design-appropriate-for-my-brand?

The growth of mobile email reading upended email design a decade ago and gave rise to responsive email design, which is now the dominant approach to crafting emails. However, some brands now see so many mobile opens that they’re considering adopting mobile-only email design. Some pioneering brands already have. This approach is a throwback to a simpler time. Just like email marketers used to create…

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The Last Word on December 2019

the-last-word-on-december-2019

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Email Mergers and Acquisitions 2019 (EmailExpert) Interactive emails are a top trend, but is anyone using them? (Litmus) The Loyalty Economy (Harvard Business Review) Email Personalization & Design: What, How, & Why? (Featuring 10+ Email Experts) (Chamaileon) Insightful & entertaining tweets For all my #dev…

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Doing an Email Marketing Holiday Post-Mortem

doing-an-email-marketing-holiday-post-mortem

With the New Year shining brightly and full of promise ahead of us, most B2C marketers would love nothing more than to put the holiday season behind them and look ahead to Valentine’s Day and the spring season. We urge you to resist the temptation. Ensure that you learn the lessons of your Christmas Past so your Christmas Future is even better. Here are several…

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Holiday Marketing Quarterly: First Quarter 2020 Checklist

holiday-marketing-quarterly:-first-quarter-2020-checklist

Oracle’s Holiday Marketing Quarterly gives B2C brands a quarter-by-quarter checklist for how to achieve more during the critical holiday season with their email marketing and other digital marketing channels. Along with guidance on planning, strategy, and prioritization, you’ll get advice and tips from some of Oracle CX Marketing Consulting’s more than 500 digital marketing experts. Our first quarter guide contains a 27-point checklist and is…

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Email Deliverability Quarterly: Gmail Spam Filter Changes, SparkPost Acquires eDataSource, and More

email-deliverability-quarterly:-gmail-spam-filter-changes,-sparkpost-acquires-edatasource,-and-more

Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. That’s why even the best email marketing programs suffer deliverability problems sometimes. To help you avoid trouble, the Email Deliverability Services team at Oracle CX Marketing Consulting shares the latest news and tips for what to watch out for in our…

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The Last Word on November 2019

the-last-word-on-november-2019

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Twilio study finds consumers prefer email and text when communicating with brands (Marketing Land) Research: Is A Picture Worth 1,000 Words Or 60,000 Words in Marketing? (Email Audience) Animated PNGs in Email: An Alternative to GIFs? (Litmus) Dynamic email in Gmail available on Android and…

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Properly Diagnosing Email Performance Problems

properly-diagnosing-email-performance-problems

When faced with a problem, it’s easy to get sidetracked into focusing on superficial metrics or jump to conclusions, especially when it involves what appears to be a quick fix. Instead, marketers need to look beyond the obvious and easy, and ask deeper questions about email performance like: What’s the core driver of the issue? Are there multiple issues at work here? What levers can…

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