Workflows & Quality Assurance

10 Common Email Marketing Mistakes that Are *Fairly* Easy to Fix

10-common-email-marketing-mistakes-that-are-*fairly*-easy-to-fix

Email marketing is a complicated interplay of tactics and strategies, and it’s easy to make mistakes. I recently wrote about 10 common email marketing mistakes that are easy to fix, and now I’d like to share another 10 common mistakes with fixes that are slightly more involved, but still very much worth your attention. Allowing errors to slip through Not setting default values for personalization

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Third Quarter 2022 Holiday Marketing Quarterly

third-quarter-2022-holiday-marketing-quarterly

The holiday season doesn’t have an off-season. Having a successful holiday season means executing a successful year-round strategy. Oracle’s Holiday Marketing Quarterly gives you a quarter-by-quarter plan for how to achieve more during this critical time of the year. The third quarter is focused on the final prep for the start of the holiday season. In this 19-page Holiday Marketing Quarterly, we share a 24-point

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Content Planning: Advice from Oracle’s Global Digital Marketing Agency

content-planning:-advice-from-oracle’s-global-digital-marketing-agency

If it’s not in the plan, then it typically doesn’t happen. And if it does happen, then corners have been cut and sacrifices made. That’s a harsh reality, especially with today’s lean digital marketing teams. That’s why, when working with our Oracle Marketing Consulting clients, we take an expansive view of content planning. How expansive? When doing content planning, we think you should be able

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Email Marketing Trends for 2022: Proven Essentials

email-marketing-trends-for-2022:-proven-essentials

Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. It’s extra challenging in turbulent times like these, when consumer behaviors and business goals are shifting rapidly. To help you prioritize your email marketing efforts this year, we surveyed Oracle Marketing Consulting’s more than 500 digital marketing experts, asking them to rate…

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Dyspatch: The Email Marketing Trends That’ll Dominate 2022

dyspatch:-the-email-marketing-trends-that’ll-dominate-2022

It’s that time of year again: Prediction time. Since the future is always hazy, Dyspatch’s Liz Willits pulled together 12 experts to share their thoughts on the email marketing trends that will take off in 2022 and help marketers succeed. I was honored to be included, along with: Dave Gerhardt, Chief Brand Officer at Drift & Founder of DGMG Eddie Shleyner, Founder, VeryGoodCopy.com Andy Crestodina,…

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Litmus: 2021 State of Email Report

litmus:-2021-state-of-email-report

If you want to keep your finger on the pulse of changes in the email marketing industry, then Litmus’s 2021 State of Email Report is a must-read. The 43-page report is packed full of survey data and insights around 5 trends: Email marketing is increasingly critical to business success. There’s no question: Email has always been important. But now? It’s essential. Personalization and automation are…

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How to Simplify Your Martech Stack: 3 Approaches

how-to-simplify-your-martech-stack:-3-approaches

Marketing technology stacks are very complicated. Like credit-card-fine-print complicated or teen-brain complicated. With very few exceptions, the marketers I speak with are eager for greater simplification, says Clint Kaiser, Head of Analytic & Strategic Services at Oracle Marketing Consulting. They want to accomplish their marketing goals without having to navigate a spaghetti-works of tools that don’t always play together as well as advertised. Unfortunately, many…

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Email Marketing Audit: Spotlighting 4 Commonly Neglected Areas

email-marketing-audit:-spotlighting-4-commonly-neglected-areas

It’s easy to get caught up in the day-to-day operations of your email marketing program—rushing to get the next campaign out. It’s hard work! But if you’re on auto-pilot, you might neglect several strategic and structural areas of your program. While your marketing technology stack is advancing with new features, your marketing programs might not be. Sound familiar? If so, Oracle Marketing Consulting’s Sophie Haywood…

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Email Evolution Conference Keynote: The State of Email Marketing

email-evolution-conference-keynote:-the-state-of-email-marketing

We’re experiencing a myriad of crises all at once—ranging from the pandemic health crisis to social unrest and insurrection to financial crises. These have led to profound changes in consumers’ buying habits and housing choices, and an acceleration of ecommerce, digital entertainment, and work from home trends. With COVID-19 still spreading quickly in some parts of the world, it’s clear that the pandemic and its…

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Holiday Marketing Quarterly: Second Quarter 2021 Checklist

holiday-marketing-quarterly:-second-quarter-2021-checklist

Oracle’s Holiday Marketing Quarterly gives B2C brands a quarter-by-quarter checklist for how to achieve more during the critical holiday season with their email marketing and other digital marketing channels. Along with guidance on planning, strategy, and prioritization, you’ll get advice and tips from some of Oracle Marketing Consulting’s more than 500 digital marketing experts. Our second quarter checklist is focused on finishing your review of…

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Uplers: 29 Experts on Email Trends to Watch for in 2021

uplers:-29-experts-on-email-trends-to-watch-for-in-2021

After a rollercoaster 2020, companies are reevaluating their email marketing strategies for 2021. To aid those efforts, Uplers asked me and 28 other email marketing experts to discuss the trends that we see driving the industry forward this year. My prediction centered around the K-shaped recovery and how that’s translating into vastly different email marketing priorities for companies that have done well during the pandemic,…

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On-Demand Webinar: Modular Email Architecture

on-demand-webinar:-modular-email-architecture

Classic email templates are becoming obsolete. They are difficult to maintain, don’t offer enough flexibility, make personalization cumbersome, and take too much time to turn into a final email campaign that’s ready to send. Because of all of those weaknesses, more companies are migrating to modular email architecture and reaping significant improvements. In this 49-minute on-demand webinar, Jason Witt and Nick Cantu from Oracle Marketing…

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Sendinblue: 15 Experts Predict the Future of Email

sendinblue:-15-experts-predict-the-future-of-email

From technological advances to the impact of Covid-19, the future of email marketing will bring both opportunities and challenges. To make sure you’re prepared, Sendinblue asked me and 14 other email marketing experts which trends we think will have the biggest impact this year. My advice centers on the fact that changing consumer behaviors, as well as civil unrest and political sensitivities, drove brands to…

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Coherent Path Podcast: Coherent Thoughts with Chad S. White

coherent-path-podcast:-coherent-thoughts-with-chad-s.-white

I join Coherent Path CEO James Glover on the Coherent Thoughts podcast to talk about: The biggest misconceptions around email The value of having universal holdout groups Focusing on maximizing the value of a subscriber, not the value of a campaign How lobbying by merchants can distract email marketing from serving subscribers How AI and machine learning can help marketers focus on their customers How email…

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Email Rendering Continues to Grow in Complexity, Wildly So at the Fringes

email-rendering-continues-to-grow-in-complexity,-wildly-so-at-the-fringes

The idea of a pixel-perfect email rendering across every email client died a long time ago. The challenge for most of the past decade has been to achieve platform-perfect rendering, where an email renders up to the fullest capabilities of a particular inbox provider. But even that is an increasingly tall order for four main reasons: The traditional landscape of email clients is still quite…

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Our Top Learnings from Launching the Oracle CX Marketing Consulting Newsletter

our-top-learnings-from-launching-the-oracle-cx-marketing-consulting-newsletter

We launched our first issue of the twice-monthly Oracle CX Marketing Consulting Newsletter on Oct. 15, 2019. Since then, we’ve sent 30 issues. We’ve learned a lot from launching it, as well as from running it for a year. Rather than keep these learnings to ourselves, the newsletter team and I wanted to share the highs and lows so everyone can benefit. Our experiences were…

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Modular Email Architectures: What They Are & How They Work

modular-email-architectures:-what-they-are-&-how-they-work

Classic email templates are becoming obsolete. They are difficult to maintain, don’t offer enough flexibility, make personalization cumbersome, and take too much time to turn into a final email campaign that’s ready to send. Because of all of those weaknesses, more companies are migrating to modular email architectures and reaping significant improvements. In this post, Jason Witt, Senior Director for Creative Services at Oracle CX…

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Smart Insights: Email Marketing Trends 2021 – 5 Trends to Watch

smart-insights:-email-marketing-trends-2021-–-5-trends-to-watch

The pandemic upended email marketing plans during 2020 and Smart Insights wondered where our industry is headed in 2021. They asked me and four other email marketing experts for our predictions. Here are the key trends that we identified: Email marketing through the K-shaped COVID-19 recovery Strategy first, solution second Bringing customer experience into email marketing It’s time for real, authentic personalization Rediscovering the value…

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Litmus’s Delivering Podcast: Seeing Into the Future With Oracle’s Chad S. White

litmus’s-delivering-podcast:-seeing-into-the-future-with-oracle’s-chad-s.-white

After a sobering spring, the 2020 holiday season is looking like it may be one of the riskiest and challenging in decades. That’s the focus of episode #28 of the Delivering podcast, where Litmus’s Jason Rodriguez and I talk about: The most beneficial lesson to come out of 2020 The pressures on email programs to be lean and efficient The long list of major challenges…

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Holiday Marketing Quarterly: Third Quarter 2020 Checklist

holiday-marketing-quarterly:-third-quarter-2020-checklist

Oracle’s Holiday Marketing Quarterly gives B2C brands a quarter-by-quarter checklist for how to achieve more during the critical holiday season with their email marketing and other digital marketing channels. Along with guidance on planning, strategy, and prioritization, you’ll get advice and tips from some of Oracle CX Marketing Consulting’s more than 500 digital marketing experts. The third quarter is focused on the final prep for the…

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