Epsilon

Without 3rd-party cookies and IDFA, are consumers really better off?

without-3rd-party-cookies-and-idfa,-are-consumers-really-better-off?

Apple’s recent iOS 14 IDFA announcement, which followed Google’s January third-party cookie deprecation announcement, has made industry waves. It is the latest change in the clear trend of identifier deprecation that started in 2017, and will likely accelerate in the coming months and 2021. As a refresher, let’s review the differences between the two announcements:

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What is the difference between first and third party cookies?

what-is-the-difference-between-first-and-third-party-cookies?

Cookies identify online users and have become a mainstay of digital advertising. As web servers have no memory of their own, cookies are used to make websites remember the user’s action, so they aren’t asked to perform a task again and again. As a result, they help provide a better, more personalized user experience. And while most marketers know this broad definition, getting into the…

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What marketers can learn from direct-to-consumer brands during COVID

what-marketers-can-learn-from-direct-to-consumer-brands-during-covid

The “new normal” is a popular term in marketing right now, but the truth is, we’ve dealt with similar seismic shifts before and found our way through them. Following the 2008 recession, direct-to-consumer brands sprung up out of hardships similar to those faced currently during the Covid-19 pandemic: an economic downturn, decreased consumer spending and a decline in job opportunities. Savvy entrepreneurs found smarter, cheaper…

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Understanding consumer behavior in COVID-19: How AI can put your brand on the right path

understanding-consumer-behavior-in-covid-19:-how-ai-can-put-your-brand-on-the-right-path

Artificial intelligence (AI) is growing in importance in the digital advertising world. According to Forbes, in 2019, the majority of marketers either planned to or used AI in their audience targeting (81%) and in their audience segmentation (80%). And for good reason: AI-supported media allows advertisers to more easily determine whom to talk to, when to talk to them and what to say. Not to…

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Marketing leaders weigh in on email during COVID-19

marketing-leaders-weigh-in-on-email-during-covid-19

In response to the COVID-19 crisis, brands and consumers both felt a lot of uncertainty, panic and anxiety. Marketers had to swiftly provide facts, comfort, support and reassurance—all while working to evolve their businesses. Epsilon PeopleCloud Messaging statistics found that email proved to be the most critical communication channel between brands and customers because it’s personal, reliable, relevant and targeted.

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Ask the expert: How can retailers succeed this holiday season?

ask-the-expert:-how-can-retailers-succeed-this-holiday-season?

When shelter-in-place orders were first instated in March, retailers had to close their doors in an effort to stop the spread of COVID-19, resulting in a steep drop in sales for everyone. While the decline was not totally out of the blue, retailers are still feeling the pressure: according to Epsilon data, consumers across generations still have mixed feelings around when they will return to…

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How retailers are adapting their back-to-school planning

how-retailers-are-adapting-their-back-to-school-planning

The back-to-school shopping season is going to be different for all this year – brands, students, teachers, parents and so on. Everything seems different as we continue to adapt to this ‘new norm’. In fact, from our recent research, we learned that over 67% of consumers across generations feel that things are never going to be the same again. With so many ‘unknowns’ and speculation…

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