Content Type Blog Post

In marketing circles, it’s long been true that when it comes to customers “the more you know, the more you grow.” Having a thorough understanding of existing customers not only ensures that marketers can best communicate in ways that resonate and compel customers to action, but can also help them find new ones. How? By drilling down into their characteristics and then looking for other…

Customer acquisition is all about getting as many high-value, in-market consumers in the door as possible and is arguably one of the most important initiatives for any business. It allows brands to build a client base, enable customer loyalty programs and minimize costs to increase return on investment (ROI). It can also be one of the most difficult initiatives. In order to succeed, brands need to…

Even in the best of times, customers are capricious. Then throw in a pandemic to the mix…

For years ‘big data’ has been talked about and utilized in a variety of ways. The most common methods in which non-profits leverage big data is to identify prospects for new donor acquisition and to model housefile donors to determine seasonality, ask and offer. It’s important to note that all these predictions are made possible through the power of machine learning algorithms.

For years ‘big data’ has been talked about and utilized in a variety of ways. The most common methods in which non-profits leverage big data is to identify prospects for new donor acquisition and to model housefile donors to determine seasonality, ask and offer. It’s important to note that all these predictions are made possible through the power of machine learning algorithms.

We’ve nearly made it to the end of 2020 (exhales). It’s been a long year; the endless hurdles have us crawling past the finish line. We’ve all had to adapt to a strange reality—whether it be personal or professional.

We’ve nearly made it to the end of 2020 (exhales). It’s been a long year; the endless hurdles have us crawling past the finish line. We’ve all had to adapt to a strange reality—whether it be personal or professional.

With the holidays right around the corner, marketers are putting the final touches on their holiday campaigns. During Halloween, we learned that consumer spending in home décor greatly increased, as consumers were looking for ways to create holiday excitement with the modified celebrations and trick-or-treat policies due to COVID. According to the National Retail Federation, consumer household spending on décor increased close to 7% from…

With the holidays right around the corner, marketers are putting the final touches on their holiday campaigns. During Halloween, we learned that consumer spending in home décor greatly increased, as consumers were looking for ways to create holiday excitement with the modified celebrations and trick-or-treat policies due to COVID. According to the National Retail Federation, consumer household spending on décor increased close to 7% from…

Curbside pickup and contactless delivery have surged around the world.  Find out how restaurants can evolve from contactless experiences to increased loyalty.  

Curbside pickup and contactless delivery have surged around the world.  Find out how restaurants can evolve from contactless experiences to increased loyalty.  

As recovery continues, guest preferences are clear via their rapid adoption of contactless technologies. Find out how travel brands can connect with their guests and move from contactless experiences to contactless loyalty in the new travel landscape.  

As recovery continues, guest preferences are clear via their rapid adoption of contactless technologies. Find out how travel brands can connect with their guests and move from contactless experiences to contactless loyalty in the new travel landscape.  

With Epsilon client YTD email volume up 9% over 2019 and Forrester predicting a 40% lift in digital marketing messages in 2021, you may ask yourself: “How can I increase sales and grab more revenue share from my competitors this holiday season when inboxes are already flooding with messages?” It’s more critical than ever that you cut through the clutter this shopping season, using email…

Not every company has a loyalty program, and not every company has a loyalty team. But right now, every company is evaluating how to build loyalty in a contactless world.

Not every company has a loyalty program, and not every company has a loyalty team. But right now, every company is evaluating how to build loyalty in a contactless world.

With 79% of the world using contactless payments, now’s the time for Financial Services brands to explore how to build contactless loyalty. 

With 79% of the world using contactless payments, now’s the time for Financial Services brands to explore how to build contactless loyalty. 

As we (finally) barrel towards the end of 2020, marketers across industries are bracing for what’s to come of a pandemic-laden holiday season. In order to thrive, marketers need to get strategic and focused with their digital holiday campaigns.

As we (finally) barrel towards the end of 2020, marketers across industries are bracing for what’s to come of a pandemic-laden holiday season. In order to thrive, marketers need to get strategic and focused with their digital holiday campaigns.