Content Type Blog Post

3 reasons why leveraging third-party data is casino marketing’s biggest opportunity

3-reasons-why-leveraging-third-party-data-is-casino-marketing’s-biggest-opportunity

For the past 20-plus years, casinos have been at the forefront of using first-party behavioral data to drive intelligent segmentation and targeting. Now, it’s time to apply that same innovation to leverage third-party data, as well. Casino marketers have been trained to believe that “External appended data doesn’t predict gaming behavior.” But when it comes down to it, that's not entirely true anymore.

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3 lessons from tourism brands that innovated in turbulent times

3-lessons-from-tourism-brands-that-innovated-in-turbulent-times

For most marketers, last year was all about hunkering down, trimming marketing spend, putting a pause on innovation and focusing on staying afloat. Few industries were hit harder than travel, with airlines nearly halting service, hotels left without guests, and only one in three tourism destinations open to international travelers. Even Disneyland had to close its doors for a bit—only the third time in history…

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GM Financial, Inspire Brands and Marriott share their current obsession—the customer

gm-financial,-inspire-brands-and-marriott-share-their-current-obsession—the-customer

You’ve heard it a million times—"the modern marketing landscape is in the middle of a major change"—which is inherently true. The Covid-19 pandemic pushed marketers to completely rethink the way they communicate with customers, and the deprecation of third-party cookies coupled with increasing privacy restrictions by the likes of Apple and Google have made it even more difficult to have that dialogue with customers digitally.

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Kimberly-Clark doubles down on consumer-centric experiences

kimberly-clark-doubles-down-on-consumer-centric-experiences

The biggest topic in marketing in the past year has been data deprecation and its impact on knowing your consumers in a digital context. But there have been other forces at play for some time—changing privacy regulations, walled gardens restrictions and consumer-driven privacy control—culminating in one conclusion for nearly every marketer: They need to double-down on first-party data.

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Want to improve your automotive customer experience? 3 questions to ask

want-to-improve-your-automotive-customer-experience?-3-questions-to-ask

Over the last year, the auto industry has had to practically overhaul strategy and accelerate retail innovation to meet fast-paced changes in consumer expectations. How OEMs and dealers craft and model the customer experience is transforming—from the moment when a customer starts looking for a new vehicle, shopping, test-driving, sale and every digital and in-person interaction in between.

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Cruise bookings: Has the digital pivot favored OTAs? Learning from hotel mistakes of 20 years ago

cruise-bookings:-has-the-digital-pivot-favored-otas?-learning-from-hotel-mistakes-of-20-years-ago

A recent Phocuswire article explained Expedia’s focus on the cruise segment, continuing to invest to capture cruise demand by simplifying the shopping and booking experience, including a big focus on their call center extending the digital experience. The complexities of a cruise conversion make online bookings a challenge—and the cruise brands’ own call centers are at the center of their direct booking activity—so brands cannot…

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How DMO Visit Omaha attracted out-of-town visitors during off-season

how-dmo-visit-omaha-attracted-out-of-town-visitors-during-off-season

Visit Omaha wanted to reach visitors during the city’s offseason and attract them to the area. Epsilon helped to evaluate their traditional audience markets and serve eye-catching creative to boost visitation during winter months, resulting in a strong revenue and community impact from over 14,500 new tourists. Let's see how they did it. 

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What are spam traps and how do you avoid hitting them?

what-are-spam-traps-and-how-do-you-avoid-hitting-them?

Spam traps remain a top concern of senders fielded by our team. Yet while there is general agreement that spam traps should be avoided, there is not necessarily universal understanding as to what spam traps are or how they function for receiving networks and block list moderators. What are spam traps? How do spam traps work?  In short, a spam trap is a record designed…

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3 questions to ask yourself in the sprint to scale first-party data

3-questions-to-ask-yourself-in-the-sprint-to-scale-first-party-data

The slow march to widespread adoption of first-party data became a full-on sprint last year—and it hasn’t slowed. Originally driven by consumers through privacy laws and regulations, the deprecation of third-party cookies and mobile ad identifiers has required marketers to take stock of their first-party data assets. Thankfully, the majority of marketers we surveyed last year (61.9%) were focusing on first-party data strategies to meet…

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No cookies this holiday season—how retailers can succeed without them

no-cookies-this-holiday-season—how-retailers-can-succeed-without-them

Retail marketers have contended with numerous roadblocks in recent months. Just as eCommerce skyrocketed in the wake of COVID-19, third-party identifiers (3PIDs) like cookies and Apple’s IDFA began deprecating. The effect made it more difficult for marketers to reach targeted consumers, as well as to confirm when—or if—an engagement was achieved for subsequent measurement and insights.

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What big brands can learn from DTCs: How Blondery perfected the recipe for a personalized customer experience

what-big-brands-can-learn-from-dtcs:-how-blondery-perfected-the-recipe-for-a-personalized-customer-experience

Refining and perfecting a recipe is a baker’s Everest. Working through two, three, four iterations of a recipe take time and dedication—a passion (and ability) shared by few. Auzerais Bellamy, owner of Blondery, is one of the few.

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How CPG marketers can optimize best-in-class strategies this back-to-school season

how-cpg-marketers-can-optimize-best-in-class-strategies-this-back-to-school-season

At the end of the last school year, 60% of kids were going to school at least part of the week, and it’s likely that number rises heading into next year. As in-person schooling crawls back towards normalcy, so too does in-store grocery shopping – 85% of shoppers are back in the aisles. Does your digital marketing distinguish between parents of in-person and remote learning…

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Bringing guests back to Bar Louie’s table with relevant messaging

bringing-guests-back-to-bar-louie’s-table-with-relevant-messaging

Bar Louie came into 2020 knowing it needed a change. The gastrobar staple, known for its great drinks and community feel, was facing a bankruptcy, and was using the reorganization as a chance to realign its overall company goals with smarter, data-driven marketing strategies focused on targeted messaging for lapsed customers.

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Your new favorite recipe—4 steps to real-time personalization

your-new-favorite-recipe—4-steps-to-real-time-personalization

Have you ever baked something by following a recipe—maybe a layered blondie cheesecake jar from renowned DTC bakery, Blondery, or even Grandma’s chocolate chip cookies? What happens when you don’t have all of the ingredients and their measurements? Or a bowl and mixer to transform those ingredients into the finished goodies?

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