Content Type Blog Post

For financial marketers, rising inflation signals doubling down on digital strategies

for-financial-marketers,-rising-inflation-signals-doubling-down-on-digital-strategies

Consumer prices in the U.S. have posted their biggest annual gain since 1981, primarily driven by spikes in the cost of gasoline and other goods. Earlier this month, the Federal Reserve raised short-term interest rates by 0.50% in an effort to slow inflationary pressures currently gripping the U.S.

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Omnichannel marketing guide: How to boost your brand experience

omnichannel-marketing-guide:-how-to-boost-your-brand-experience

If you’re investigating ways to get the biggest return on investment for your marketing dollars, you’ve likely run across the concept of omnichannel marketing. Once considered a cost-prohibitive marketing strategy—one that only high-end luxury brands and large multinational companies with mammoth marketing budgets could pursue—omnichannel marketing has become accessible to companies of all sizes with the advent of new technologies like all-in-one marketing.  Because today’s

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Igniting appetites and engagement with McDonald’s star-studded, multichannel campaign

igniting-appetites-and-engagement-with-mcdonald’s-star-studded,-multichannel-campaign

For decades, McDonald’s has been at the forefront of culture. Yet in 2020, many young Americans had never tried a Quarter Pounder. McDonald’s wanted to reach youth and cultivate a new generation of brand fans by showing up for them in a way that was culturally relevant across channels and would drive digital adoption and guest counts. The resulting concept was the Famous Orders campaign.

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Love is blind—but your marketing doesn’t have to be

love-is-blind—but-your-marketing-doesn’t-have-to-be

Do you know how to make your customers fall in love?  Well, maybe not love. Marketers are constantly figuring out the best way to get their products in the hands of consumers, whether they're new or regular customers. And while falling in love can be a lot more complicated than driving the right engagement for conversion, the principle is very similar.

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Cause marketing: Insights on green buyers and how to connect with them

cause-marketing:-insights-on-green-buyers-and-how-to-connect-with-them

Earth Day is coming up, and with it a slew of brands coming through with cause-based marketing, hoping to appeal to green product buyers. And cause marketing has a real impact on a brand’s bottom line: 64% of consumers say they’ll buy or boycott a brand depending on its stance on a social or political issue.  Consumers are four times more likely to purchase from…

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How CTV advertising can bypass digital media’s awkward teenage years

how-ctv-advertising-can-bypass-digital-media’s-awkward-teenage-years

Who remembers the awkward stages of moving print ads to digital? Not too long ago, advertisers were tasked with moving ads from the pages of print newspapers and magazines to digital publisher pages. The initial instinct was to do a one-to-one translation, assuming that the internet functioned just like the real world. Advertisers bought digital ad spaces and bundles with individual online publishers, just like…

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Best Picture winner CODA shines a light on the importance of email accessibility

best-picture-winner-coda-shines-a-light-on-the-importance-of-email-accessibility

Last night’s Academy Awards made history. And I’m not talking about the “slap heard ‘round the world.” I’m talking about CODA, a coming-of-age story about a high school senior and child of deaf adults, which capped off its successful award season with an historic win of the evening’s most coveted prize—Oscar for Best Picture. CODA is the first movie starring a predominantly deaf ensemble in…

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Data is still king for post-pandemic retail marketing

data-is-still-king-for-post-pandemic-retail-marketing

TL;DR: Here are the key retail marketing focus areas we heard at early 2022 events:   Succeeding in a cookie-less world to retain and engage customers long term  Growing importance of organizing and collecting first-party data to provide personalized omnichannel experiences  Increased need be responsive, offer convenience, and frictionless experiences to meet customer expectations 

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