4 reasons your identity resolution program isn’t working—according to Forrester

EMJ December 12, 2019 Content Type Blog Post, Epsilon, Featured Content Blog Home, Topic Attribution, Topic Customer Experience, Topic Digital Media, Topic Identity, Topic Personalization 0

Consumers want personalized experiences. We all know it. But delivering on this mandate is a challenge—to say the least. It requires knowing each customer (and potential customer) holistically so you can identify and accurately reach real people across devices and interactions over time with relevant messages.

Loyalty’s secret ingredient: Email

EMJ November 21, 2019 Content Type Blog Post, Epsilon, Featured Content Blog Home, Topic Customer Experience, Topic Email, Topic Loyalty, Topic Personalization 0

The best loyalty programs create 1:You experiences for their very best customers. From earning to redeeming and everything in between, a good loyalty program listens to its customers. It creates the connections that deliver lifetime value to both the customer and the brand they love.

How Coach, JustFab and Walgreens personalize marketing on a 1:You level

EMJ October 8, 2019 Content Type Blog Post, Epsilon, Featured Content Blog Home, Topic Data, Topic Personalization, Vertical Retail 0

Retail is one of the more advanced industries when it comes to personalization, with almost every retailer offering some degree of personalization to enhance the customer journey.