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Topic Customer Experience

The benefits an advanced TV strategy can bring to your marketing efforts

the-benefits-an-advanced-tv-strategy-can-bring-to-your-marketing-efforts

With the positive results marketers are seeing with their advanced TV strategy, it comes as no surprise that more than 50% of marketers are likely to include Advanced TV in their advertising schedules. By the end of next year, connected TV spend is expected to reach $913M, up from $293M in 2016.

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Key action items for your loyalty program relaunch/refresh

key-action-items-for-your-loyalty-program-relaunch/refresh

The time for change is now. Consumer expectations are constantly evolving and the digital, hyper-personalized world we live in is complex. The true meaning of customer loyalty has shifted from a transactional brand relationship to one that now communicates on a 1:You level. And, the opportunity for program expansion has become a reality.

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