Topic Customer Insights

For financial marketers, rising inflation signals doubling down on digital strategies

for-financial-marketers,-rising-inflation-signals-doubling-down-on-digital-strategies

Consumer prices in the U.S. have posted their biggest annual gain since 1981, primarily driven by spikes in the cost of gasoline and other goods. Earlier this month, the Federal Reserve raised short-term interest rates by 0.50% in an effort to slow inflationary pressures currently gripping the U.S.

Read More »

Cause marketing: Insights on green buyers and how to connect with them

cause-marketing:-insights-on-green-buyers-and-how-to-connect-with-them

Earth Day is coming up, and with it a slew of brands coming through with cause-based marketing, hoping to appeal to green product buyers. And cause marketing has a real impact on a brand’s bottom line: 64% of consumers say they’ll buy or boycott a brand depending on its stance on a social or political issue.  Consumers are four times more likely to purchase from…

Read More »

Best Picture winner CODA shines a light on the importance of email accessibility

best-picture-winner-coda-shines-a-light-on-the-importance-of-email-accessibility

Last night’s Academy Awards made history. And I’m not talking about the “slap heard ‘round the world.” I’m talking about CODA, a coming-of-age story about a high school senior and child of deaf adults, which capped off its successful award season with an historic win of the evening’s most coveted prize—Oscar for Best Picture. CODA is the first movie starring a predominantly deaf ensemble in…

Read More »

Three customer retention strategies that build long-term loyalty

three-customer-retention-strategies-that-build-long-term-loyalty

It’s easy to get bogged down with all the changes happening in the marketing world (think: deprecation of third-party identifiers, changing consumer behavior, a pandemic...you get the picture) and forget priority number one, which is keeping our customers happy and coming back to our brand. So, let’s get back to basics and talk about a topic that can save marketers a lot of time and…

Read More »

GM Financial, Inspire Brands and Marriott share their current obsession—the customer

gm-financial,-inspire-brands-and-marriott-share-their-current-obsession—the-customer

You’ve heard it a million times—"the modern marketing landscape is in the middle of a major change"—which is inherently true. The Covid-19 pandemic pushed marketers to completely rethink the way they communicate with customers, and the deprecation of third-party cookies coupled with increasing privacy restrictions by the likes of Apple and Google have made it even more difficult to have that dialogue with customers digitally.

Read More »

Want to improve your automotive customer experience? 3 questions to ask

want-to-improve-your-automotive-customer-experience?-3-questions-to-ask

Over the last year, the auto industry has had to practically overhaul strategy and accelerate retail innovation to meet fast-paced changes in consumer expectations. How OEMs and dealers craft and model the customer experience is transforming—from the moment when a customer starts looking for a new vehicle, shopping, test-driving, sale and every digital and in-person interaction in between.

Read More »

How DMO Visit Omaha attracted out-of-town visitors during off-season

how-dmo-visit-omaha-attracted-out-of-town-visitors-during-off-season

Visit Omaha wanted to reach visitors during the city’s offseason and attract them to the area. Epsilon helped to evaluate their traditional audience markets and serve eye-catching creative to boost visitation during winter months, resulting in a strong revenue and community impact from over 14,500 new tourists. Let's see how they did it. 

Read More »

What big brands can learn from DTCs: How Blondery perfected the recipe for a personalized customer experience

what-big-brands-can-learn-from-dtcs:-how-blondery-perfected-the-recipe-for-a-personalized-customer-experience

Refining and perfecting a recipe is a baker’s Everest. Working through two, three, four iterations of a recipe take time and dedication—a passion (and ability) shared by few. Auzerais Bellamy, owner of Blondery, is one of the few.

Read More »

How CPG marketers can optimize best-in-class strategies this back-to-school season

how-cpg-marketers-can-optimize-best-in-class-strategies-this-back-to-school-season

At the end of the last school year, 60% of kids were going to school at least part of the week, and it’s likely that number rises heading into next year. As in-person schooling crawls back towards normalcy, so too does in-store grocery shopping – 85% of shoppers are back in the aisles. Does your digital marketing distinguish between parents of in-person and remote learning…

Read More »

Your new favorite recipe—4 steps to real-time personalization

your-new-favorite-recipe—4-steps-to-real-time-personalization

Have you ever baked something by following a recipe—maybe a layered blondie cheesecake jar from renowned DTC bakery, Blondery, or even Grandma’s chocolate chip cookies? What happens when you don’t have all of the ingredients and their measurements? Or a bowl and mixer to transform those ingredients into the finished goodies?

Read More »

The future of B2B marketing: 2020 strategies that will stick

the-future-of-b2b-marketing:-2020-strategies-that-will-stick

The B2B industry saw a bit of a reckoning in 2020. The industry that historically focused on product attributes and lead attribution was forced to reset during a year full of crises. The COVID-19 pandemic accelerated new marketing trends, and traditional means of engaging, selling to, retaining customers became further outdated.

Read More »

With Google’s announcement on alternative identifiers, first-party data remains king

with-google’s-announcement-on-alternative-identifiers,-first-party-data-remains-king

Last week, Google published a blog post detailing their position on leveraging alternative user-level identifiers once third-party cookies are deprecated, noting their consumer privacy concerns and how such an identifier would be used in their proprietary advertising technology platforms. The biggest takeaway from the announcement is that Google does not intend to directly use alternative user-level identifiers that track individuals across sites within the company’s…

Read More »
>