Topic Customer Insights

With Google’s announcement on alternative identifiers, first-party data remains king

with-google’s-announcement-on-alternative-identifiers,-first-party-data-remains-king

Last week, Google published a blog post detailing their position on leveraging alternative user-level identifiers once third-party cookies are deprecated, noting their consumer privacy concerns and how such an identifier would be used in their proprietary advertising technology platforms. The biggest takeaway from the announcement is that Google does not intend to directly use alternative user-level identifiers that track individuals across sites within the company’s…

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With Google’s announcement on alternative identifiers, first-party data remains king

with-google’s-announcement-on-alternative-identifiers,-first-party-data-remains-king

Last week, Google published a blog post detailing their position on leveraging alternative user-level identifiers once third-party cookies are deprecated, noting their consumer privacy concerns and how such an identifier would be used in their proprietary advertising technology platforms. The biggest takeaway from the announcement is that Google does not intend to directly use alternative user-level identifiers that track individuals across sites within the company’s…

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How identity resolution can help solve healthcare’s biggest marketing challenge

how-identity-resolution-can-help-solve-healthcare’s-biggest-marketing-challenge

In marketing circles, it’s long been true that when it comes to customers “the more you know, the more you grow.” Having a thorough understanding of existing customers not only ensures that marketers can best communicate in ways that resonate and compel customers to action, but can also help them find new ones. How? By drilling down into their characteristics and then looking for other…

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The essential guide to customer acquisition

the-essential-guide-to-customer-acquisition

Customer acquisition is all about getting as many high-value, in-market consumers in the door as possible and is arguably one of the most important initiatives for any business. It allows brands to build a client base, enable customer loyalty programs and minimize costs to increase return on investment (ROI). It can also be one of the most difficult initiatives. In order to succeed, brands need to…

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How to use email creative to cut through holiday clutter and stand out in the inbox

how-to-use-email-creative-to-cut-through-holiday-clutter-and-stand-out-in-the-inbox

With Epsilon client YTD email volume up 9% over 2019 and Forrester predicting a 40% lift in digital marketing messages in 2021, you may ask yourself: “How can I increase sales and grab more revenue share from my competitors this holiday season when inboxes are already flooding with messages?” It’s more critical than ever that you cut through the clutter this shopping season, using email…

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Understanding consumer behavior in COVID-19: How AI can put your brand on the right path

understanding-consumer-behavior-in-covid-19:-how-ai-can-put-your-brand-on-the-right-path

Artificial intelligence (AI) is growing in importance in the digital advertising world. According to Forbes, in 2019, the majority of marketers either planned to or used AI in their audience targeting (81%) and in their audience segmentation (80%). And for good reason: AI-supported media allows advertisers to more easily determine whom to talk to, when to talk to them and what to say. Not to…

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Marketing leaders weigh in on email during COVID-19

marketing-leaders-weigh-in-on-email-during-covid-19

In response to the COVID-19 crisis, brands and consumers both felt a lot of uncertainty, panic and anxiety. Marketers had to swiftly provide facts, comfort, support and reassurance—all while working to evolve their businesses. Epsilon PeopleCloud Messaging statistics found that email proved to be the most critical communication channel between brands and customers because it’s personal, reliable, relevant and targeted.

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