Topic Customer Insights

The core of optimized marketing relies on attracting high-value, targeted demographics. The key to this strategy is reliable customer data, which allows a business to vet qualified customers as well as enhance its products and services.   

In marketing circles, it’s long been true that when it comes to customers “the more you know, the more you grow.” Having a thorough understanding of existing customers not only ensures that marketers can best communicate in ways that resonate and compel customers to action, but can also help them find new ones. How? By drilling down into their characteristics and then looking for other…

Customer acquisition is all about getting as many high-value, in-market consumers in the door as possible and is arguably one of the most important initiatives for any business. It allows brands to build a client base, enable customer loyalty programs and minimize costs to increase return on investment (ROI). It can also be one of the most difficult initiatives. In order to succeed, brands need to…

Even in the best of times, customers are capricious. Then throw in a pandemic to the mix…

As recovery continues, guest preferences are clear via their rapid adoption of contactless technologies. Find out how travel brands can connect with their guests and move from contactless experiences to contactless loyalty in the new travel landscape.  

As recovery continues, guest preferences are clear via their rapid adoption of contactless technologies. Find out how travel brands can connect with their guests and move from contactless experiences to contactless loyalty in the new travel landscape.  

With Epsilon client YTD email volume up 9% over 2019 and Forrester predicting a 40% lift in digital marketing messages in 2021, you may ask yourself: “How can I increase sales and grab more revenue share from my competitors this holiday season when inboxes are already flooding with messages?” It’s more critical than ever that you cut through the clutter this shopping season, using email…

As we (finally) barrel towards the end of 2020, marketers across industries are bracing for what’s to come of a pandemic-laden holiday season. In order to thrive, marketers need to get strategic and focused with their digital holiday campaigns.

As we (finally) barrel towards the end of 2020, marketers across industries are bracing for what’s to come of a pandemic-laden holiday season. In order to thrive, marketers need to get strategic and focused with their digital holiday campaigns.

2020 jolted us into reevaluating in-person interactions—from shopping to socializing to completely restructuring the workplace. Creating customer loyalty has always been a challenge for brands, even during face-to-face interactions. Absent of those interactions, what are brands left with? 

2020 jolted us into reevaluating in-person interactions—from shopping to socializing to completely restructuring the workplace. Creating customer loyalty has always been a challenge for brands, even during face-to-face interactions. Absent of those interactions, what are brands left with? 

Artificial intelligence (AI) is growing in importance in the digital advertising world. According to Forbes, in 2019, the majority of marketers either planned to or used AI in their audience targeting (81%) and in their audience segmentation (80%). And for good reason: AI-supported media allows advertisers to more easily determine whom to talk to, when to talk to them and what to say. Not to…

In response to the COVID-19 crisis, brands and consumers both felt a lot of uncertainty, panic and anxiety. Marketers had to swiftly provide facts, comfort, support and reassurance—all while working to evolve their businesses. Epsilon PeopleCloud Messaging statistics found that email proved to be the most critical communication channel between brands and customers because it’s personal, reliable, relevant and targeted.

Consumers want it free. They want it now. They want it to be relevant. They want it personalized.

For marketers today, understanding the customer journey to an actual sale is just as valuable as the sale itself. But it’s not an easy task. Between devices, consumer IDs, channel variation, walled garden platforms and much more, how does a marketer actually begin to understand an individuals unique journey to buying? That’s where attribution modeling comes in.

There’s never been a more urgent time for financial service providers to effectively connect with banking consumers—with bank branches closed and consumers at home, that means going digital. Research mobile banking has risen 50% since the end of 2019.

At the same time that many retail stores have closed their brick-and-mortar locations, many people are spending more time at home and online. The result is a deluge in online shopping and digital consumption. Retail Dive reports that from March 23 to March 30, e-commerce marketplaces saw a 14% increase in volume, and we saw a 350% increase in click-throughs from February to March with…

In today’s global marketplace, there are constant disruptions and uncertainties. Whether it be the upcoming US election, BREXIT, swings in the economy or global health concerns, change is inevitable.

A few destinations are beginning to reopen—and just in time, as it’s currently National Travel & Tourism Week.