Topic Data

What are spam traps and how do you avoid hitting them?

what-are-spam-traps-and-how-do-you-avoid-hitting-them?

Spam traps remain a top concern of senders fielded by our team. Yet while there is general agreement that spam traps should be avoided, there is not necessarily universal understanding as to what spam traps are or how they function for receiving networks and block list moderators. What are spam traps? How do spam traps work?  In short, a spam trap is a record designed…

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3 questions to ask yourself in the sprint to scale first-party data

3-questions-to-ask-yourself-in-the-sprint-to-scale-first-party-data

The slow march to widespread adoption of first-party data became a full-on sprint last year—and it hasn’t slowed. Originally driven by consumers through privacy laws and regulations, the deprecation of third-party cookies and mobile ad identifiers has required marketers to take stock of their first-party data assets. Thankfully, the majority of marketers we surveyed last year (61.9%) were focusing on first-party data strategies to meet…

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No cookies this holiday season—how retailers can succeed without them

no-cookies-this-holiday-season—how-retailers-can-succeed-without-them

Retail marketers have contended with numerous roadblocks in recent months. Just as eCommerce skyrocketed in the wake of COVID-19, third-party identifiers (3PIDs) like cookies and Apple’s IDFA began deprecating. The effect made it more difficult for marketers to reach targeted consumers, as well as to confirm when—or if—an engagement was achieved for subsequent measurement and insights.

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Digital marketing bolstered Idahoan’s Foods’ ability to meet demand throughout the pandemic

digital-marketing-bolstered-idahoan’s-foods’-ability-to-meet-demand-throughout-the-pandemic

Some CPG brands found themselves with the long end of the stick in 2020 (if there was a long end to be had). Makers of canned tomatoes and toilet paper, for example, were dealing with stock-outs rather than disappearing demand. And shelf-stable packaged potatoes were one of these hot-ticket items.

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Monetizing web traffic on cookieless browsers with PoolHost

monetizing-web-traffic-on-cookieless-browsers-with-poolhost

PoolHost, an online office pool and sports site, was looking to monetize their traffic on cookieless browsers like Safari. Ready for a new and exciting opportunity, they partnered with Epsilon to pilot our publisher identity solution, Publisher Link. But the initiative had to start somewhere. Here's how Epsilon and PoolHost worked together to create a dynamic solution that increased overall ad fill rate, impression count and earnings. 

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How are marketers actually solving for identity in a cookieless world?

how-are-marketers-actually-solving-for-identity-in-a-cookieless-world?

Identity resolution was a major challenge for marketers even before they were confronted with the phase-out of third-party cookies and mobile ad IDs. It’s increasingly important to construct a single, coherent, actionable view of customers across online and offline touchpoints, while understanding the barriers to bringing that vision to life. Take away third-party cookies, and it can make an already-difficult situation seem impossible.

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What does the next wave of retail media look like?

what-does-the-next-wave-of-retail-media-look-like?

Retail media has really grown up. An eMarketer report showed that ecommerce site advertising grew 38% YOY in 2020—totaling more than $17 billion. Retail media is a true win-win opportunity for smart retailers looking for a high-growth revenue stream and a path for brands to access their first-party audiences.

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What does the next wave of retail media look like?

what-does-the-next-wave-of-retail-media-look-like?

Retail media has really grown up. An eMarketer report showed that ecommerce site advertising grew 38% YOY in 2020—totaling more than $17 billion. Retail media is a true win-win opportunity for smart retailers looking for a high-growth revenue stream and a path for brands to access their first-party audiences.

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New Epsilon consumer sentiment research released: What marketers can learn from holiday 2020

new-epsilon-consumer-sentiment-research-released:-what-marketers-can-learn-from-holiday-2020

With the holidays right around the corner, marketers are putting the final touches on their holiday campaigns. During Halloween, we learned that consumer spending in home décor greatly increased, as consumers were looking for ways to create holiday excitement with the modified celebrations and trick-or-treat policies due to COVID. According to the National Retail Federation, consumer household spending on décor increased close to 7% from…

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New Epsilon consumer sentiment research released: What marketers can learn from holiday 2020

new-epsilon-consumer-sentiment-research-released:-what-marketers-can-learn-from-holiday-2020

With the holidays right around the corner, marketers are putting the final touches on their holiday campaigns. During Halloween, we learned that consumer spending in home décor greatly increased, as consumers were looking for ways to create holiday excitement with the modified celebrations and trick-or-treat policies due to COVID. According to the National Retail Federation, consumer household spending on décor increased close to 7% from…

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What is the difference between first and third party cookies?

what-is-the-difference-between-first-and-third-party-cookies?

Cookies identify online users and have become a mainstay of digital advertising. As web servers have no memory of their own, cookies are used to make websites remember the user’s action, so they aren’t asked to perform a task again and again. As a result, they help provide a better, more personalized user experience. And while most marketers know this broad definition, getting into the…

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What is the difference between first and third party cookies?

what-is-the-difference-between-first-and-third-party-cookies?

Cookies identify online users and have become a mainstay of digital advertising. As web servers have no memory of their own, cookies are used to make websites remember the user’s action, so they aren’t asked to perform a task again and again. As a result, they help provide a better, more personalized user experience. And while most marketers know this broad definition, getting into the…

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What marketers can learn from direct-to-consumer brands during COVID

what-marketers-can-learn-from-direct-to-consumer-brands-during-covid

The “new normal” is a popular term in marketing right now, but the truth is, we’ve dealt with similar seismic shifts before and found our way through them. Following the 2008 recession, direct-to-consumer brands sprung up out of hardships similar to those faced currently during the Covid-19 pandemic: an economic downturn, decreased consumer spending and a decline in job opportunities. Savvy entrepreneurs found smarter, cheaper…

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What marketers can learn from direct-to-consumer brands during COVID

what-marketers-can-learn-from-direct-to-consumer-brands-during-covid

The “new normal” is a popular term in marketing right now, but the truth is, we’ve dealt with similar seismic shifts before and found our way through them. Following the 2008 recession, direct-to-consumer brands sprung up out of hardships similar to those faced currently during the Covid-19 pandemic: an economic downturn, decreased consumer spending and a decline in job opportunities. Savvy entrepreneurs found smarter, cheaper…

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