Topic Digital Media

Apple is once again making headlines for its latest announcement. On June 7 at the annual Worldwide Developers Conference (WWDC), Apple previewed a slew of new updates that include changes to its Intelligent Tracking Protocol (ITP) and Mail Privacy Protections, which are expected to rollout in September 2021.

Visit Omaha wanted to reach visitors during the city’s offseason and attract them to the area. Epsilon helped to evaluate their traditional audience markets and serve eye-catching creative to boost visitation during winter months, resulting in a strong revenue and community impact from over 14,500 new tourists. Let's see how they did it. 

Retail marketers have contended with numerous roadblocks in recent months. Just as eCommerce skyrocketed in the wake of COVID-19, third-party identifiers (3PIDs) like cookies and Apple’s IDFA began deprecating. The effect made it more difficult for marketers to reach targeted consumers, as well as to confirm when—or if—an engagement was achieved for subsequent measurement and insights.

Refining and perfecting a recipe is a baker’s Everest. Working through two, three, four iterations of a recipe take time and dedication—a passion (and ability) shared by few. Auzerais Bellamy, owner of Blondery, is one of the few.

Bar Louie came into 2020 knowing it needed a change. The gastrobar staple, known for its great drinks and community feel, was facing a bankruptcy, and was using the reorganization as a chance to realign its overall company goals with smarter, data-driven marketing strategies focused on targeted messaging for lapsed customers.

The B2B industry saw a bit of a reckoning in 2020. The industry that historically focused on product attributes and lead attribution was forced to reset during a year full of crises. The COVID-19 pandemic accelerated new marketing trends, and traditional means of engaging, selling to, retaining customers became further outdated.

Jersey Mike’s, the nation’s leading fast casual sub sandwich franchise, wanted to reconnect with their lapsed customers and acquire new ones. Jeff Hemschoot, Marketing Director at Jersey Mike’s, explains, “Our goal was to test if digital could help us reactivate guests who hadn’t purchased in at least three months. We also wanted to target customers who have dined at competitors.”

PoolHost, an online office pool and sports site, was looking to monetize their traffic on cookieless browsers like Safari. Ready for a new and exciting opportunity, they partnered with Epsilon to pilot our publisher identity solution, Publisher Link. But the initiative had to start somewhere. Here's how Epsilon and PoolHost worked together to create a dynamic solution that increased overall ad fill rate, impression count and earnings. 

Identity resolution was a major challenge for marketers even before they were confronted with the phase-out of third-party cookies and mobile ad IDs. It’s increasingly important to construct a single, coherent, actionable view of customers across online and offline touchpoints, while understanding the barriers to bringing that vision to life. Take away third-party cookies, and it can make an already-difficult situation seem impossible.

On March 3, Google published its position on user-level identifiers, and some likened it to dropping a bomb on the ad-tech community. Google shared that it does not intend to directly use alternative authenticated user-level identifiers after deprecating third-party cookies. And it considers such identifiers non-viable from a privacy perspective.

Retail media has really grown up. An eMarketer report showed that ecommerce site advertising grew 38% YOY in 2020—totaling more than $17 billion. Retail media is a true win-win opportunity for smart retailers looking for a high-growth revenue stream and a path for brands to access their first-party audiences.

Retail media has really grown up. An eMarketer report showed that ecommerce site advertising grew 38% YOY in 2020—totaling more than $17 billion. Retail media is a true win-win opportunity for smart retailers looking for a high-growth revenue stream and a path for brands to access their first-party audiences.

“It all began in the markets of Provence. With nothing but an alembic, a small truck and a solid knowledge of plants…” is L’Occitane’s humble origin story. Since then, the brand has grown to sell luxurious skincare and beauty products in stores across the globe.

“It all began in the markets of Provence. With nothing but an alembic, a small truck and a solid knowledge of plants…” is L’Occitane’s humble origin story. Since then, the brand has grown to sell luxurious skincare and beauty products in stores across the globe.

Not so long ago, "bleisure"—a term coined about a decade ago to describe the combining of business and leisure travel—was hot. Travel marketers everywhere were talking about the trend, and for good reason: Cheaper airfare, increasingly distributed workforces and an era of strong economic performance led to steady growth in business travel spending. Bleisure used to be an easy way to "add on" to a…

Not so long ago, "bleisure"—a term coined about a decade ago to describe the combining of business and leisure travel—was hot. Travel marketers everywhere were talking about the trend, and for good reason: Cheaper airfare, increasingly distributed workforces and an era of strong economic performance led to steady growth in business travel spending. Bleisure used to be an easy way to "add on" to a…

Headline after headline in 2020 read “rise of the retail media network.” And for good reason. 

Headline after headline in 2020 read “rise of the retail media network.” And for good reason. 

Customer acquisition is all about getting as many high-value, in-market consumers in the door as possible and is arguably one of the most important initiatives for any business. It allows brands to build a client base, enable customer loyalty programs and minimize costs to increase return on investment (ROI). It can also be one of the most difficult initiatives. In order to succeed, brands need to…

In this time of third-party cookie deprecation, future-proof publisher identity solutions are crucial.