4 reasons your identity resolution program isn’t working—according to Forrester

EMJ December 12, 2019 Content Type Blog Post, Epsilon, Featured Content Blog Home, Topic Attribution, Topic Customer Experience, Topic Digital Media, Topic Identity, Topic Personalization 0

Consumers want personalized experiences. We all know it. But delivering on this mandate is a challenge—to say the least. It requires knowing each customer (and potential customer) holistically so you can identify and accurately reach real people across devices and interactions over time with relevant messages.

5 tips for creating a more accessible future

EMJ December 3, 2019 Content Type Blog Post, Epsilon, Topic Digital Media, Topic Email 0

December 3rd is International Day of People with Disabilities (IDPWD). Sanctioned by the United Nations in 1992, the goal was to increase awareness, understanding and acceptance of people who have disabilities.