Without third-party identifiers (like cookies), we've all come to recognize that connected identity is the current and future backbone of digital marketing. But in a landscape with many players (some old, some new) and technology (also some old, some new), how do you know who has the best identity solution? Digiday stepped in to help. In a new Digiday+ research piece, “A guide to the
Read More »Expert witness testimony in Johnny Depp trial highlights importance of accurate data
For the past several weeks, the public has heard different testimony in the defamation trial between actors Johnny Depp and Amber Heard.
Read More »For financial marketers, rising inflation signals doubling down on digital strategies
Consumer prices in the U.S. have posted their biggest annual gain since 1981, primarily driven by spikes in the cost of gasoline and other goods. Earlier this month, the Federal Reserve raised short-term interest rates by 0.50% in an effort to slow inflationary pressures currently gripping the U.S.
Read More »Omnichannel marketing guide: How to boost your brand experience
If you’re investigating ways to get the biggest return on investment for your marketing dollars, you’ve likely run across the concept of omnichannel marketing. Once considered a cost-prohibitive marketing strategy—one that only high-end luxury brands and large multinational companies with mammoth marketing budgets could pursue—omnichannel marketing has become accessible to companies of all sizes with the advent of new technologies like all-in-one marketing. Because today’s
Read More »CPG ad spend is still high after huge pandemic wins – so what does this mean for the future?
During the pandemic, CPG ad spend exploded—increasing $19 billion in just two years—and it shows no signs of stopping. According to eMarketer, CPG ad spend is expected to increase this year to $36 billion dollars, up from $30.5 billion in 2021, and will grow even more in 2023.
Read More »Love is blind—but your marketing doesn’t have to be
Do you know how to make your customers fall in love? Well, maybe not love. Marketers are constantly figuring out the best way to get their products in the hands of consumers, whether they're new or regular customers. And while falling in love can be a lot more complicated than driving the right engagement for conversion, the principle is very similar.
Read More »Fragmented identity: Why the 2022 upfronts have TV advertisers anxious
The TV upfronts are here, and for many, this year’s go-around is a bit nerve-wracking.
Read More »Fragmented identity: Why the 2022 upfronts have TV advertisers anxious
The TV upfronts are here, and for many, this year’s go-around is a bit nerve-wracking.
Read More »How CTV advertising can bypass digital media’s awkward teenage years
Who remembers the awkward stages of moving print ads to digital? Not too long ago, advertisers were tasked with moving ads from the pages of print newspapers and magazines to digital publisher pages. The initial instinct was to do a one-to-one translation, assuming that the internet functioned just like the real world. Advertisers bought digital ad spaces and bundles with individual online publishers, just like…
Read More »Focus on the facts and stop guessing who your future customers are
“Truth,” said Mark Twain, “is stranger than fiction, but it is because fiction is obliged to stick to possibilities; truth isn’t.”
Read More »FAQ: Jumpstart your retail media network today
Retail media networks are on the rise.
Read More »FAQ: Jumpstart your retail media network today
Retail media networks are on the rise.
Read More »Marketing trends to adopt (and drop) in 2022
The dawn of another year brings reflections both big and small. Everyone seems to make their own resolutions as they look toward a clean slate: Eat better, give more to charity, dust off the Peloton that’s currently doubling as a coat rack. But resolutions don’t just have to be about bettering ourselves in our personal lives—they can (and should) pour over into our professional ones…
Read More »PrettyLittleThing doubled down on personalized media; its revenue jumped 38%
Marketing always needs to change alongside consumer behaviors and preferences. But, quite frankly, that level of personalization is hard to achieve, and many brands fall short because it’s often easier to not do it.
Read More »What does the ideal retail media network look like?
There has been an explosion in retail media networks over the past couple of years, with brands like Walgreens, Ulta, Tesco, CVS, Walmart, Kroger and Best Buy entering the space. What’s driving the rise in popularity?
Read More »5 insights on the future of retail media
Retail media networks are on the rise—and they aren’t just for the giants like Amazon anymore. Retailers of all sizes can use their first-party data to drive sales and bring in ad spend from their brand partners. But where do you start??
Read More »Today’s retail customer expects seamless, customized experiences. Here’s how to do that.
Roughly one year ago, I discovered the holy grail of holiday shopping experiences: Buy online, pick up outside store. For those who didn’t experience this brilliant innovation, let me take you back to November 2020. During last year’s holiday season, I remember I wanted to interact with as few humans as possible (as was the case for many). So, I took advantage of a process…
Read More »A marketer’s guide to Apple’s latest plans to reshape the open web
Table of contents:
Read More »How DMO Visit Omaha attracted out-of-town visitors during off-season
Visit Omaha wanted to reach visitors during the city’s offseason and attract them to the area. Epsilon helped to evaluate their traditional audience markets and serve eye-catching creative to boost visitation during winter months, resulting in a strong revenue and community impact from over 14,500 new tourists. Let's see how they did it.
Read More »No cookies this holiday season—how retailers can succeed without them
Retail marketers have contended with numerous roadblocks in recent months. Just as eCommerce skyrocketed in the wake of COVID-19, third-party identifiers (3PIDs) like cookies and Apple’s IDFA began deprecating. The effect made it more difficult for marketers to reach targeted consumers, as well as to confirm when—or if—an engagement was achieved for subsequent measurement and insights.
Read More »