Topic Digital Media

Curious to know what an “innovative” movie marketing campaign looked like in 2015?

For the past several years, consumers have felt the impact of economic peaks and valleys. From record-low prices and stimulus money to rapidly increasing inflation, it's been hard for consumers to keep up.

The death of third-party cookies may be delayed again, but that doesn’t mean publishers should wait to act. Cookie deprecation has the potential to significantly impact publishers’ revenue as the ability to recognize people across the open web is transformed.

For the past several weeks, U.S. consumers have faced an onslaught of financial woes: Inflation is on the rise, interest rates are sky high and the stock market continues to decline. This tumultuous economic climate has many fearing the U.S. is facing another recession. And it has caused many CPG brands to reconsider their marketing strategy on the heels of huge pandemic gains.

School might be out for summer, but for back-to-school marketers, things are already heating up for the fall.

For the past several weeks, the public has heard different testimony in the defamation trial between actors Johnny Depp and Amber Heard.

Consumer prices in the U.S. have posted their biggest annual gain since 1981, primarily driven by spikes in the cost of gasoline and other goods. Earlier this month, the Federal Reserve raised short-term interest rates by 0.50% in an effort to slow inflationary pressures currently gripping the U.S.

If you’re investigating ways to get the biggest return on investment for your marketing dollars, you’ve likely run across the concept of omnichannel marketing. Once considered a cost-prohibitive marketing strategy—one that only high-end luxury brands and large multinational companies with mammoth marketing budgets could pursue—omnichannel marketing has become accessible to companies of all sizes with the advent of new technologies like all-in-one marketing.  Because today’s

During the pandemic, CPG ad spend exploded—increasing $19 billion in just two years—and it shows no signs of stopping. According to eMarketer, CPG ad spend is expected to increase this year to $36 billion dollars, up from $30.5 billion in 2021, and will grow even more in 2023.

Do you know how to make your customers fall in love?  Well, maybe not love. Marketers are constantly figuring out the best way to get their products in the hands of consumers, whether they're new or regular customers. And while falling in love can be a lot more complicated than driving the right engagement for conversion, the principle is very similar.

The TV upfronts are here, and for many, this year’s go-around is a bit nerve-wracking.

The TV upfronts are here, and for many, this year’s go-around is a bit nerve-wracking.

Who remembers the awkward stages of moving print ads to digital? Not too long ago, advertisers were tasked with moving ads from the pages of print newspapers and magazines to digital publisher pages. The initial instinct was to do a one-to-one translation, assuming that the internet functioned just like the real world. Advertisers bought digital ad spaces and bundles with individual online publishers, just like…

“Truth,” said Mark Twain, “is stranger than fiction, but it is because fiction is obliged to stick to possibilities; truth isn’t.”

Retail media networks are on the rise.   

Retail media networks are on the rise.   

The dawn of another year brings reflections both big and small. Everyone seems to make their own resolutions as they look toward a clean slate: Eat better, give more to charity, dust off the Peloton that’s currently doubling as a coat rack. But resolutions don’t just have to be about bettering ourselves in our personal lives—they can (and should) pour over into our professional ones…

Marketing always needs to change alongside consumer behaviors and preferences. But, quite frankly, that level of personalization is hard to achieve, and many brands fall short because it’s often easier to not do it.

There has been an explosion in retail media networks over the past couple of years, with brands like Walgreens, Ulta, Tesco, CVS, Walmart, Kroger and Best Buy entering the space. What’s driving the rise in popularity?

Retail media networks are on the rise—and they aren’t just for the giants like Amazon anymore. Retailers of all sizes can use their first-party data to drive sales and bring in ad spend from their brand partners. But where do you start??