It’s time for spring cleaning. What kind of spring cleaner are you?
Read More »For financial marketers, rising inflation signals doubling down on digital strategies
Consumer prices in the U.S. have posted their biggest annual gain since 1981, primarily driven by spikes in the cost of gasoline and other goods. Earlier this month, the Federal Reserve raised short-term interest rates by 0.50% in an effort to slow inflationary pressures currently gripping the U.S.
Read More »Omnichannel marketing guide: How to boost your brand experience
If you’re investigating ways to get the biggest return on investment for your marketing dollars, you’ve likely run across the concept of omnichannel marketing. Once considered a cost-prohibitive marketing strategy—one that only high-end luxury brands and large multinational companies with mammoth marketing budgets could pursue—omnichannel marketing has become accessible to companies of all sizes with the advent of new technologies like all-in-one marketing. Because today’s
Read More »Love is blind—but your marketing doesn’t have to be
Do you know how to make your customers fall in love? Well, maybe not love. Marketers are constantly figuring out the best way to get their products in the hands of consumers, whether they're new or regular customers. And while falling in love can be a lot more complicated than driving the right engagement for conversion, the principle is very similar.
Read More »Fragmented identity: Why the 2022 upfronts have TV advertisers anxious
The TV upfronts are here, and for many, this year’s go-around is a bit nerve-wracking.
Read More »Fragmented identity: Why the 2022 upfronts have TV advertisers anxious
The TV upfronts are here, and for many, this year’s go-around is a bit nerve-wracking.
Read More »With Gens Z and Alpha appreciating brick-and-mortar, shopping’s future is seamless omnichannel
Google’s Topics won’t save marketers—browser-based solutions aren’t the answer
What the new Spider-Man movie shows us about the power of identity resolution
When you think Spider-Man, do you think marketing?
Read More »Focus on the facts and stop guessing who your future customers are
“Truth,” said Mark Twain, “is stranger than fiction, but it is because fiction is obliged to stick to possibilities; truth isn’t.”
Read More »FAQ: Jumpstart your retail media network today
Retail media networks are on the rise.
Read More »FAQ: Jumpstart your retail media network today
Retail media networks are on the rise.
Read More »What does the ideal retail media network look like?
There has been an explosion in retail media networks over the past couple of years, with brands like Walgreens, Ulta, Tesco, CVS, Walmart, Kroger and Best Buy entering the space. What’s driving the rise in popularity?
Read More »5 insights on the future of retail media
Retail media networks are on the rise—and they aren’t just for the giants like Amazon anymore. Retailers of all sizes can use their first-party data to drive sales and bring in ad spend from their brand partners. But where do you start??
Read More »What an actual zombie has to say about better digital marketing
I recently had a pretty big life change. I was turned into a zombie.
Read More »When it comes to inclusive marketing, great data requires great responsibility
Here’s a question: If your company was a person, would you be friends with them?
Read More »The future of shopper marketing is here: Know your shoppers
Although digital has been a significant part of shopper marketing for a few years now, connecting with customers digitally on an individual, one-to-one level has been a challenge for the industry. Why? Because most of the data comes in the form of "audiences" and "segments," not individual journeys.
Read More »GM Financial, Inspire Brands and Marriott share their current obsession—the customer
You’ve heard it a million times—"the modern marketing landscape is in the middle of a major change"—which is inherently true. The Covid-19 pandemic pushed marketers to completely rethink the way they communicate with customers, and the deprecation of third-party cookies coupled with increasing privacy restrictions by the likes of Apple and Google have made it even more difficult to have that dialogue with customers digitally.
Read More »3 questions to ask yourself in the sprint to scale first-party data
The slow march to widespread adoption of first-party data became a full-on sprint last year—and it hasn’t slowed. Originally driven by consumers through privacy laws and regulations, the deprecation of third-party cookies and mobile ad identifiers has required marketers to take stock of their first-party data assets. Thankfully, the majority of marketers we surveyed last year (61.9%) were focusing on first-party data strategies to meet…
Read More »How CPG marketers can optimize best-in-class strategies this back-to-school season
At the end of the last school year, 60% of kids were going to school at least part of the week, and it’s likely that number rises heading into next year. As in-person schooling crawls back towards normalcy, so too does in-store grocery shopping – 85% of shoppers are back in the aisles. Does your digital marketing distinguish between parents of in-person and remote learning…
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