With the added impact of the pandemic, consumers today are looking to manage everything digitally if they can, including their finances. Bank marketers need to rapidly transition to a digital-first mindset to grow deposits—both with existing and net-new customers.
Read More »How identity resolution can help solve healthcare’s biggest marketing challenge
In marketing circles, it’s long been true that when it comes to customers “the more you know, the more you grow.” Having a thorough understanding of existing customers not only ensures that marketers can best communicate in ways that resonate and compel customers to action, but can also help them find new ones. How? By drilling down into their characteristics and then looking for other…
Read More »5 ways marketers are preparing for third-party cookie deprecation
As we approach 2021, it’s inevitable that third-party cookie deprecation and IDFA will fundamentally change the marketing ecosystem—for better or worse.
Read More »Identity 101: Respecting consumer privacy while maintaining optimal CX
Consumer privacy in digital advertising remains a hot topic that seems to evolve every day. Consumers increasingly care more and more about how their data is collected by brands, publishers, and social media sites to create personalized ad experiences. They want to be sure they have full transparency into how it’s used. What’s changing, a new group of consumers is emerging: one willing to act…
Read More »Identity 101: Respecting consumer privacy while maintaining optimal CX
Consumer privacy in digital advertising remains a hot topic that seems to evolve every day. Consumers increasingly care more and more about how their data is collected by brands, publishers, and social media sites to create personalized ad experiences. They want to be sure they have full transparency into how it’s used. What’s changing, a new group of consumers is emerging: one willing to act…
Read More »How publisher identity combines optimal consumer experience with privacy
In this time of third-party cookie deprecation, future-proof publisher identity solutions are crucial.
Read More »How publisher identity combines optimal consumer experience with privacy
In this time of third-party cookie deprecation, future-proof publisher identity solutions are crucial.
Read More »The missing links to an enterprise-ready CDP
2020 has been the year of the customer data platform (CDP), and it’s easy to see why.
Read More »The missing links to an enterprise-ready CDP
2020 has been the year of the customer data platform (CDP), and it’s easy to see why.
Read More »How to build loyalty in a contactless world
Not every company has a loyalty program, and not every company has a loyalty team. But right now, every company is evaluating how to build loyalty in a contactless world.
Read More »How to build loyalty in a contactless world
Not every company has a loyalty program, and not every company has a loyalty team. But right now, every company is evaluating how to build loyalty in a contactless world.
Read More »Without 3rd-party cookies and IDFA, are consumers really better off?
Apple’s recent iOS 14 IDFA announcement, which followed Google’s January third-party cookie deprecation announcement, has made industry waves. It is the latest change in the clear trend of identifier deprecation that started in 2017, and will likely accelerate in the coming months and 2021. As a refresher, let’s review the differences between the two announcements:
Read More »Without 3rd-party cookies and IDFA, are consumers really better off?
Apple’s recent iOS 14 IDFA announcement, which followed Google’s January third-party cookie deprecation announcement, has made industry waves. It is the latest change in the clear trend of identifier deprecation that started in 2017, and will likely accelerate in the coming months and 2021. As a refresher, let’s review the differences between the two announcements:
Read More »What marketers can learn from direct-to-consumer brands during COVID
The “new normal” is a popular term in marketing right now, but the truth is, we’ve dealt with similar seismic shifts before and found our way through them. Following the 2008 recession, direct-to-consumer brands sprung up out of hardships similar to those faced currently during the Covid-19 pandemic: an economic downturn, decreased consumer spending and a decline in job opportunities. Savvy entrepreneurs found smarter, cheaper…
Read More »What marketers can learn from direct-to-consumer brands during COVID
The “new normal” is a popular term in marketing right now, but the truth is, we’ve dealt with similar seismic shifts before and found our way through them. Following the 2008 recession, direct-to-consumer brands sprung up out of hardships similar to those faced currently during the Covid-19 pandemic: an economic downturn, decreased consumer spending and a decline in job opportunities. Savvy entrepreneurs found smarter, cheaper…
Read More »The 4 ingredients you need to move from mass communication to mass personalization
Brands want customer relationships that drive performance. It’s a simple statement, yet the pressure on the C-suite to drive growth is palpable, especially in times of disruption and uncertainty.
Read More »The 4 ingredients you need to move from mass communication to mass personalization
Brands want customer relationships that drive performance. It’s a simple statement, yet the pressure on the C-suite to drive growth is palpable, especially in times of disruption and uncertainty.
Read More »Ask the expert: How can retailers succeed this holiday season?
When shelter-in-place orders were first instated in March, retailers had to close their doors in an effort to stop the spread of COVID-19, resulting in a steep drop in sales for everyone. While the decline was not totally out of the blue, retailers are still feeling the pressure: according to Epsilon data, consumers across generations still have mixed feelings around when they will return to…
Read More »With cookies crumbled and IDFA DOA, it’s time for a better identity strategy
The power of identity—what restaurants can learn from Forrester’s research
Identity resolution. It’s the foundation to executing—and measuring—effective, personalized restaurant marketing. You need it to go beyond one-size-fits-all offers to engaging diners in the highly relevant conversations and experiences they expect. In fact, identity resolution is one of the most critical parts of marketing—for restaurants and many other businesses.
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