Topic Identity

The “new normal” is a popular term in marketing right now, but the truth is, we’ve dealt with similar seismic shifts before and found our way through them. Following the 2008 recession, direct-to-consumer brands sprung up out of hardships similar to those faced currently during the Covid-19 pandemic: an economic downturn, decreased consumer spending and a decline in job opportunities. Savvy entrepreneurs found smarter, cheaper…

Brands want customer relationships that drive performance. It’s a simple statement, yet the pressure on the C-suite to drive growth is palpable, especially in times of disruption and uncertainty.

When shelter-in-place orders were first instated in March, retailers had to close their doors in an effort to stop the spread of COVID-19, resulting in a steep drop in sales for everyone. While the decline was not totally out of the blue, retailers are still feeling the pressure: according to Epsilon data, consumers across generations still have mixed feelings around when they will return to…

Identity resolution. It’s the foundation to executing—and measuring—effective, personalized restaurant marketing. You need it to go beyond one-size-fits-all offers to engaging diners in the highly relevant conversations and experiences they expect. In fact, identity resolution is one of the most critical parts of marketing—for restaurants and many other businesses.

Last week I had the opportunity to attend eTail West where over a thousand retail-focused marketers gathered to learn about what’s disrupting the industry and discuss a number of key topics, some of which include measurement, how to rebrand your loyalty program, marketing automation, the role of data, best practices for the design of retail, the importance of creating a personalized experience for each consumer…

In today’s hyper-connected digital age, consumers are in the driver’s seat. Armed with multiple devices and channels to engage with brands, consumers are conditioned to get the information, products and services they want—instantly and from anywhere. To win them, brands must be prepared to engage at critical decision points along their path to purchase.

A recent headline in Vogue Business declared “the U.S. cosmetics boom is over.” That prediction may be a bit too critical, but there’s no doubt the industry is on the cusp of a major change.

The first-party data landscape for many traditional CPG brands can be challenging as most brands lack possession of the transactional relationship that fuels consumer data and is often preserved by grocers and big-box retailers.

Lori travels at least once a month for business, and she plans a warm-weather vacation for her family every year. She’s a prime target for travel and hospitality marketing.

Successful brands know how important customer satisfaction is for the success of their company. Leading companies understand that the way they deliver a product or service to the end customer is becoming as important as the quality of the product.

The need to know: Google announced they will deprecate third-party cookies over the next two years. As much of the adtech industry’s solutions are built on third-party cookies, many are uncertain about the implications for their digital media campaigns and partners. Anticipating a world without third-party cookies years ago, Epsilon-Conversant’s solutions are well-positioned to thrive in the new advertising ecosystem. What’s happening? On January 14,…

Growing consumer expectations for personalization. Fintech companies stealing marketshare. Increased privacy and regulatory restrictions.

Identity resolution is the most critical part of marketing, but it’s also the most difficult to do correctly.

Remember when a direct-to-consumer (DTC) brand could launch a Shopify store and build a million-dollar business via social media overnight?

Consumers want personalized experiences. We all know it. But delivering on this mandate is a challenge—to say the least. It requires knowing each customer (and potential customer) holistically so you can identify and accurately reach real people across devices and interactions over time with relevant messages.

Consumers are complicated—and every moviegoer’s path to purchase is unique. According to a 2019 survey of more than 100,000 moviegoers, offline purchases at the theater still make up the majority of ticket sales:

It’s difficult to differentiate in the crowded ad tech and martech ecosystems when there are 7,040 solutions all vying for marketers’ attention and budgets.

During my recent speaking session at the Digital Pharma East Conference, I shared with attendees how to make the 1:You vision a reality.