Topic Identity

As the market stabilizes, a crucial moment for DMOs

EMJ November 16, 2022 Content Type Blog Post, Epsilon, Topic Customer Insights, Topic Digital Media, Topic Identity, Vertical Travel 0

If 2021 was when Americans started traveling again, then 2022 has been the year they embraced their old travel habits with full fervor. This year, after a long pandemic pause, Americans really leaned into the rebound that began in 2021. Travel spending in September reached its highest mark since the beginning of the pandemic, according to the U.S. Travel Association, and tracked six percent higher

Marketers must invest in true data democratization

EMJ November 15, 2022 Content Type Blog Post, Epsilon, Topic Data, Topic Identity 0

Building marketing cultures centered around accessible and actionable customer data for all

For fast casual restaurants, a customer-centric approach is key

EMJ October 19, 2022 Content Type Blog Post, Epsilon, Topic Customer Experience, Topic Customer Insights, Topic Digital Media, Topic Identity, Vertical Restaurants 0

Millions of people enjoy fast casual restaurants around the world daily. From regionalized favorites to giant global brands, fast casual dining is an ever-growing industry that relies on delivering consistent experiences their customers love.

Though data deprecation looms, the prognosis remains good for digital healthcare marketing

EMJ October 6, 2022 Content Type Blog Post, Epsilon, Topic Customer Insights, Topic Data, Topic Identity, Vertical Healthcare 0

According to a report from MM+M, healthcare marketing budgets continue to rise, but marketers aren’t interested in the same old tactics. The Healthcare Marketers Trend Report 2022 revealed that many companies are attempting to futurize their brands, expanding digital investments and flexible media plans in the place of more blanket, traditional marketing strategies.

How to make OLV advertising work for you

EMJ October 5, 2022 Content Type Blog Post, Epsilon, Topic Digital Media, Topic Identity 0

Online video advertising, often abbreviated to OLV advertising, is a key part of a customer’s journey. As marketers, we know that video content is already firmly on-trend. There are over 244.4 million digital video viewers in the US alone. So it’s no surprise that video marketers get 66% more qualified leads.

As third-party cookies crumble, CPGs look to smarter clean rooms

EMJ September 9, 2022 Content Type Blog Post, Epsilon, Topic Attribution, Topic Customer Experience, Topic Customer Insights, Topic Data, Topic Identity, Topic Marketing Technology, Topic Personalisation, Vertical CPG 0

With third-party identifiers all but gone, CPG marketers are starting to get anxious.

With credit cards on a rebound, financial services brands want their share of card transactions

EMJ September 2, 2022 Content Type Blog Post, Epsilon, Topic Attribution, Topic Customer Experience, Topic Digital Media, Topic Identity, Topic Loyalty, Topic Personalisation, Vertical Financial Services 0

For the past several years, consumers have felt the impact of economic peaks and valleys. From record-low prices and stimulus money to rapidly increasing inflation, it's been hard for consumers to keep up.

A delay in cookie deprecation doesn’t mean you should put off adopting an identity solution

EMJ August 31, 2022 Content Type Blog Post, Epsilon, Topic Digital Media, Topic Identity 0

The death of third-party cookies may be delayed again, but that doesn’t mean publishers should wait to act. Cookie deprecation has the potential to significantly impact publishers’ revenue as the ability to recognize people across the open web is transformed.

Hurry up and wait: Google pushes back third-party cookie deprecation to 2024

EMJ July 29, 2022 Epsilon, Topic Identity 0

On Wednesday, Google announced it will further delay getting rid of third-party cookies from Chrome to 2024. Originally slated to take effect in 2022, Google first delayed third-party cookie deprecation to 2023 after failing to deliver on its promise to provide an alternative solution for marketers seeking to deliver and measure effective digital campaigns without using third-party cookies. Now it’s happening again.

There’s nothing strange about the data-powered success of Netflix’s ‘Stranger Things’

EMJ July 7, 2022 Content Type Blog Post, Epsilon, Topic Data, Topic Identity 0

The second volume of the fourth season of Netflix’s hit series “Stranger Things” touched down on July 1, and it was a smash hit. According to Netflix's internal metrics, the show just became only the second Netflix series ever to cross 1 billion hours viewed within its first 28 days of availability, and the premiere of Season 4 (Volume One) set the record for Netflix’s

It’s time to spring clean your CDP, and portable identity can help

EMJ May 20, 2022 Epsilon, Topic Identity 0

It’s time for spring cleaning. What kind of spring cleaner are you?

For financial marketers, rising inflation signals doubling down on digital strategies

EMJ May 17, 2022 Content Type Blog Post, Epsilon, Topic Attribution, Topic Customer Insights, Topic Digital Media, Topic Identity, Topic Marketing Technology, Vertical Financial Services 0

Consumer prices in the U.S. have posted their biggest annual gain since 1981, primarily driven by spikes in the cost of gasoline and other goods. Earlier this month, the Federal Reserve raised short-term interest rates by 0.50% in an effort to slow inflationary pressures currently gripping the U.S.

Omnichannel marketing guide: How to boost your brand experience

EMJ May 12, 2022 Content Type Blog Post, Epsilon, Topic Customer Experience, Topic Digital Media, Topic Identity, Topic Marketing Technology 0

If you’re investigating ways to get the biggest return on investment for your marketing dollars, you’ve likely run across the concept of omnichannel marketing. Once considered a cost-prohibitive marketing strategy—one that only high-end luxury brands and large multinational companies with mammoth marketing budgets could pursue—omnichannel marketing has become accessible to companies of all sizes with the advent of new technologies like all-in-one marketing. Because today’s

Love is blind—but your marketing doesn’t have to be

EMJ May 3, 2022 Content Type Blog Post, Epsilon, Topic Digital Media, Topic Identity 0

Do you know how to make your customers fall in love? Well, maybe not love. Marketers are constantly figuring out the best way to get their products in the hands of consumers, whether they're new or regular customers. And while falling in love can be a lot more complicated than driving the right engagement for conversion, the principle is very similar.