Topic Identity

What marketers can learn from direct-to-consumer brands during COVID

what-marketers-can-learn-from-direct-to-consumer-brands-during-covid

The “new normal” is a popular term in marketing right now, but the truth is, we’ve dealt with similar seismic shifts before and found our way through them. Following the 2008 recession, direct-to-consumer brands sprung up out of hardships similar to those faced currently during the Covid-19 pandemic: an economic downturn, decreased consumer spending and a decline in job opportunities. Savvy entrepreneurs found smarter, cheaper…

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Ask the expert: How can retailers succeed this holiday season?

ask-the-expert:-how-can-retailers-succeed-this-holiday-season?

When shelter-in-place orders were first instated in March, retailers had to close their doors in an effort to stop the spread of COVID-19, resulting in a steep drop in sales for everyone. While the decline was not totally out of the blue, retailers are still feeling the pressure: according to Epsilon data, consumers across generations still have mixed feelings around when they will return to…

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The power of identity—what restaurants can learn from Forrester’s research

the-power-of-identity—what-restaurants-can-learn-from-forrester’s-research

Identity resolution. It’s the foundation to executing—and measuring—effective, personalized restaurant marketing. You need it to go beyond one-size-fits-all offers to engaging diners in the highly relevant conversations and experiences they expect. In fact, identity resolution is one of the most critical parts of marketing—for restaurants and many other businesses.

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The connected, personalized retail experience: eTail West recap

the-connected,-personalized-retail-experience:-etail-west-recap

Last week I had the opportunity to attend eTail West where over a thousand retail-focused marketers gathered to learn about what’s disrupting the industry and discuss a number of key topics, some of which include measurement, how to rebrand your loyalty program, marketing automation, the role of data, best practices for the design of retail, the importance of creating a personalized experience for each consumer…

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Identity: How moments become meaningful customer experiences

identity:-how-moments-become-meaningful-customer-experiences

In today’s hyper-connected digital age, consumers are in the driver’s seat. Armed with multiple devices and channels to engage with brands, consumers are conditioned to get the information, products and services they want—instantly and from anywhere. To win them, brands must be prepared to engage at critical decision points along their path to purchase.

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After Google’s news, Epsilon-Conversant is positioned to thrive in the new advertising ecosystem

after-google’s-news,-epsilon-conversant-is-positioned-to-thrive-in-the-new-advertising-ecosystem

The need to know: Google announced they will deprecate third-party cookies over the next two years. As much of the adtech industry’s solutions are built on third-party cookies, many are uncertain about the implications for their digital media campaigns and partners. Anticipating a world without third-party cookies years ago, Epsilon-Conversant’s solutions are well-positioned to thrive in the new advertising ecosystem. What’s happening? On January 14,…

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4 reasons your identity resolution program isn’t working—according to Forrester

4-reasons-your-identity-resolution-program-isn’t-working—according-to-forrester

Consumers want personalized experiences. We all know it. But delivering on this mandate is a challenge—to say the least. It requires knowing each customer (and potential customer) holistically so you can identify and accurately reach real people across devices and interactions over time with relevant messages.

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