Even in the best of times, customers are capricious. Then throw in a pandemic to the mix…
Read More »Tips for restaurant marketers to deliver engaging contactless experiences and gain guest affinity
Curbside pickup and contactless delivery have surged around the world. Find out how restaurants can evolve from contactless experiences to increased loyalty.
Read More »Tips for restaurant marketers to deliver engaging contactless experiences and gain guest affinity
Curbside pickup and contactless delivery have surged around the world. Find out how restaurants can evolve from contactless experiences to increased loyalty.
Read More »For the travel industry, the new destination is contactless loyalty
As recovery continues, guest preferences are clear via their rapid adoption of contactless technologies. Find out how travel brands can connect with their guests and move from contactless experiences to contactless loyalty in the new travel landscape.
Read More »For the travel industry, the new destination is contactless loyalty
As recovery continues, guest preferences are clear via their rapid adoption of contactless technologies. Find out how travel brands can connect with their guests and move from contactless experiences to contactless loyalty in the new travel landscape.
Read More »How to build loyalty in a contactless world
Not every company has a loyalty program, and not every company has a loyalty team. But right now, every company is evaluating how to build loyalty in a contactless world.
Read More »How to build loyalty in a contactless world
Not every company has a loyalty program, and not every company has a loyalty team. But right now, every company is evaluating how to build loyalty in a contactless world.
Read More »How financial service brands can go contactless to build loyalty & trust
With 79% of the world using contactless payments, now’s the time for Financial Services brands to explore how to build contactless loyalty.
Read More »How financial service brands can go contactless to build loyalty & trust
With 79% of the world using contactless payments, now’s the time for Financial Services brands to explore how to build contactless loyalty.
Read More »Contactless Loyalty Tips & Solutions for Retailers
Curbside pickup and contactless handoff have surged around the world. Find out how retailers can evolve their contactless experiences to create contactless loyalty.
Read More »4 tips for retailers to create contactless loyalty
Curbside pickup and contactless handoff have surged around the world. Find out how retailers can evolve their contactless experiences to create contactless loyalty.
Read More »Introducing contactless loyalty: 4 tips to build customer connections in a contactless world
2020 jolted us into reevaluating in-person interactions—from shopping to socializing to completely restructuring the workplace. Creating customer loyalty has always been a challenge for brands, even during face-to-face interactions. Absent of those interactions, what are brands left with?
Read More »Introducing contactless loyalty: 4 tips to build customer connections in a contactless world
2020 jolted us into reevaluating in-person interactions—from shopping to socializing to completely restructuring the workplace. Creating customer loyalty has always been a challenge for brands, even during face-to-face interactions. Absent of those interactions, what are brands left with?
Read More »What marketers can learn from direct-to-consumer brands during COVID
The “new normal” is a popular term in marketing right now, but the truth is, we’ve dealt with similar seismic shifts before and found our way through them. Following the 2008 recession, direct-to-consumer brands sprung up out of hardships similar to those faced currently during the Covid-19 pandemic: an economic downturn, decreased consumer spending and a decline in job opportunities. Savvy entrepreneurs found smarter, cheaper…
Read More »What marketers can learn from direct-to-consumer brands during COVID
The “new normal” is a popular term in marketing right now, but the truth is, we’ve dealt with similar seismic shifts before and found our way through them. Following the 2008 recession, direct-to-consumer brands sprung up out of hardships similar to those faced currently during the Covid-19 pandemic: an economic downturn, decreased consumer spending and a decline in job opportunities. Savvy entrepreneurs found smarter, cheaper…
Read More »Loyalty programs help combat the marketer’s customer identity challenge
In a study on identity resolution from Forrester Consulting commissioned by Epsilon, Forrester found that, at best, only half of brands are capable of fundamental identity resolution capabilities, like finding customers across devices, controlling messaging frequency and building a unified customer profile. As marketers struggle to “connect the dots” between the ever-expanding number of devices customers use to connect with their brands, they often overlook…
Read More »Adapting your loyalty efforts in the face of economic disruption: Exclusive Loyalty360 Q&A
In today’s global marketplace, there are constant disruptions and uncertainties. Whether it be the upcoming US election, BREXIT, swings in the economy or global health concerns, change is inevitable.
Read More »Another exciting year for email: Logos in the inbox and a more trustworthy ecosystem
There’s a newish industry protocol that’s going to be receiving a lot of attention this year. Whether you send mail, read mail or manage inboxes for others, the Brand Indicators for Message Identification (BIMI) protocol is something that should appeal to you.
Read More »Aspire to loyalty as an outcome, not just a program
Truly progressive brands have evolved to look at ALL of their customers through a loyalty lens; not only those who are enrolled in their loyalty program. These innovators practice Big "L” loyalty, using their loyalty strategies and tactics to create exceptional customer experiences, inspire passion and trust and engender long-term relationships. These emotional connections then serve as the steppingstone to matriculate customers into a permission-based…
Read More »Customer experience management: Improve your strategy
Successful brands know how important customer satisfaction is for the success of their company. Leading companies understand that the way they deliver a product or service to the end customer is becoming as important as the quality of the product.
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