EMJ August 17, 2021 Content Type Blog Post, Epsilon, Topic Customer Experience, Topic Customer Insights, Topic Identity, Topic Loyalty, Vertical Financial Services, Vertical Restaurants, Vertical Travel
You’ve heard it a million times—"the modern marketing landscape is in the middle of a major change"—which is inherently true. The Covid-19 pandemic pushed marketers to completely rethink the way they communicate with customers, and the deprecation of third-party cookies coupled with increasing privacy restrictions by the likes of Apple and Google have made it even more difficult to have that dialogue with customers digitally.
Read More » EMJ August 17, 2021 Content Type Blog Post, Epsilon, Topic Customer Experience, Topic Loyalty, Vertical Financial Services
As consumers, we’ve defined the financial services industry by the different products offered to us. For example, we may work with one bank for our mortgage needs and another for our checking and a third for our savings and financial planning.
Read More » EMJ August 16, 2021 Content Type Blog Post, Epsilon, Topic Customer Experience, Topic Customer Insights, Topic Loyalty, Topic Machine Learning, Topic Marketing Technology, Topic Personalization
Hear from our experts on the specific criteria and Epsilon's ratings in the 2021 Forrester Wave™ on Loyalty Solutions—and why they matter to your loyalty marketing outcomes.
Read More » EMJ June 17, 2021 Content Type Blog Post, Epsilon, Topic Customer Experience, Topic Customer Insights, Topic Digital Media, Topic Loyalty, Vertical Restaurants, Vertical Retail
Refining and perfecting a recipe is a baker’s Everest. Working through two, three, four iterations of a recipe take time and dedication—a passion (and ability) shared by few. Auzerais Bellamy, owner of Blondery, is one of the few.
Read More » EMJ June 7, 2021 Content Type Blog Post, Epsilon, Topic Customer Insights, Topic Loyalty, Topic Personalization
Have you ever baked something by following a recipe—maybe a layered blondie cheesecake jar from renowned DTC bakery, Blondery, or even Grandma’s chocolate chip cookies? What happens when you don’t have all of the ingredients and their measurements? Or a bowl and mixer to transform those ingredients into the finished goodies?
Read More » EMJ April 21, 2021 Content Type Blog Post, Epsilon, Topic Customer Experience, Topic Loyalty
Creating customer value and cultivating customer relationships has never been more important—or complicated. Consumer expectations are high, business models have changed, and it’s essential for brands to communicate value in everything they do.
Read More » EMJ December 14, 2020 Content Type Blog Post, Epsilon, Topic Customer Insights, Topic Loyalty
Even in the best of times, customers are capricious. Then throw in a pandemic to the mix…
Read More » EMJ November 13, 2020 Content Type Blog Post, Epsilon, Topic Customer Experience, Topic Loyalty, Vertical Restaurants
Curbside pickup and contactless delivery have surged around the world. Find out how restaurants can evolve from contactless experiences to increased loyalty.
Read More » EMJ November 13, 2020 Content Type Blog Post, Epsilon, Topic Customer Experience, Topic Loyalty, Vertical Restaurants
Curbside pickup and contactless delivery have surged around the world. Find out how restaurants can evolve from contactless experiences to increased loyalty.
Read More » EMJ November 4, 2020 Content Type Blog Post, Epsilon, Topic Customer Insights, Topic Loyalty, Topic Marketing Technology, Vertical Travel
As recovery continues, guest preferences are clear via their rapid adoption of contactless technologies. Find out how travel brands can connect with their guests and move from contactless experiences to contactless loyalty in the new travel landscape.
Read More » EMJ November 4, 2020 Content Type Blog Post, Epsilon, Topic Customer Insights, Topic Loyalty, Topic Marketing Technology, Vertical Travel
As recovery continues, guest preferences are clear via their rapid adoption of contactless technologies. Find out how travel brands can connect with their guests and move from contactless experiences to contactless loyalty in the new travel landscape.
Read More » EMJ October 29, 2020 Content Type Blog Post, Epsilon, Topic Identity, Topic Loyalty
Not every company has a loyalty program, and not every company has a loyalty team. But right now, every company is evaluating how to build loyalty in a contactless world.
Read More » EMJ October 29, 2020 Content Type Blog Post, Epsilon, Topic Identity, Topic Loyalty
Not every company has a loyalty program, and not every company has a loyalty team. But right now, every company is evaluating how to build loyalty in a contactless world.
Read More » EMJ October 19, 2020 Content Type Blog Post, Epsilon, Topic Loyalty, Vertical Financial Services
With 79% of the world using contactless payments, now’s the time for Financial Services brands to explore how to build contactless loyalty.
Read More » EMJ October 19, 2020 Content Type Blog Post, Epsilon, Topic Loyalty, Vertical Financial Services
With 79% of the world using contactless payments, now’s the time for Financial Services brands to explore how to build contactless loyalty.
Read More » EMJ October 7, 2020 Content Type Blog Post, Epsilon, Topic Loyalty, Vertical Retail
Curbside pickup and contactless handoff have surged around the world. Find out how retailers can evolve their contactless experiences to create contactless loyalty.
Read More » EMJ October 7, 2020 Content Type Blog Post, Epsilon, Topic Loyalty, Vertical Retail
Curbside pickup and contactless handoff have surged around the world. Find out how retailers can evolve their contactless experiences to create contactless loyalty.
Read More » EMJ October 2, 2020 Content Type Blog Post, Epsilon, Topic Customer Insights, Topic Loyalty
2020 jolted us into reevaluating in-person interactions—from shopping to socializing to completely restructuring the workplace. Creating customer loyalty has always been a challenge for brands, even during face-to-face interactions. Absent of those interactions, what are brands left with?
Read More » EMJ October 2, 2020 Content Type Blog Post, Epsilon, Topic Customer Insights, Topic Loyalty
2020 jolted us into reevaluating in-person interactions—from shopping to socializing to completely restructuring the workplace. Creating customer loyalty has always been a challenge for brands, even during face-to-face interactions. Absent of those interactions, what are brands left with?
Read More » EMJ September 16, 2020 Content Type Blog Post, Epsilon, Topic Data, Topic Identity, Topic Loyalty, Topic Machine Learning, Topic Personalization
The “new normal” is a popular term in marketing right now, but the truth is, we’ve dealt with similar seismic shifts before and found our way through them. Following the 2008 recession, direct-to-consumer brands sprung up out of hardships similar to those faced currently during the Covid-19 pandemic: an economic downturn, decreased consumer spending and a decline in job opportunities. Savvy entrepreneurs found smarter, cheaper…
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