Topic Machine Learning

What marketers can learn from direct-to-consumer brands during COVID

what-marketers-can-learn-from-direct-to-consumer-brands-during-covid

The “new normal” is a popular term in marketing right now, but the truth is, we’ve dealt with similar seismic shifts before and found our way through them. Following the 2008 recession, direct-to-consumer brands sprung up out of hardships similar to those faced currently during the Covid-19 pandemic: an economic downturn, decreased consumer spending and a decline in job opportunities. Savvy entrepreneurs found smarter, cheaper…

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Understanding consumer behavior in COVID-19: How AI can put your brand on the right path

understanding-consumer-behavior-in-covid-19:-how-ai-can-put-your-brand-on-the-right-path

Artificial intelligence (AI) is growing in importance in the digital advertising world. According to Forbes, in 2019, the majority of marketers either planned to or used AI in their audience targeting (81%) and in their audience segmentation (80%). And for good reason: AI-supported media allows advertisers to more easily determine whom to talk to, when to talk to them and what to say. Not to…

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The $42 billion co-op advertising opportunity: a win-win for retailers and brands

the-$42-billion-co-op-advertising-opportunity:-a-win-win-for-retailers-and-brands

Now, more than ever, it’s important to connect with your customers with timely, personalized content. And to think about how your marketing strategy will support your business objectives in the months ahead. So if someone told you that you were ignoring a $42 billion opportunity wouldn’t you want to make a change? Of course you would.

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The role of data within machine learning and the benefits to retailers

the-role-of-data-within-machine-learning-and-the-benefits-to-retailers

Machine learning has certainly been a “buzz word” within the marketing landscape over the past three-plus years. The difference today is that several brands are implementing machine learning strategies and are seeing positive results. In fact, the overall global artificial intelligence revenues will see a massive growth from just 643.7 million in 2016 to an excess of 36.8 billion in 2025.

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