How marketers are achieving personalization with machine learning

EMJ December 17, 2019 Content Type Blog Post, Epsilon, Topic Email, Topic Machine Learning, Topic Marketing Technology, Topic Personalization 0

Machine learning.

How to maximize returns on your martech investments

EMJ December 5, 2019 Content Type Blog Post, Epsilon, Topic Marketing Technology 0

“Recovering a modicum of equilibrium across consumer behaviors and technology innovation will require organizational alacrity, a laser focus on customer needs and a balanced embrace of automation.”—Charles Golvin, Senior Director Analyst, Gartner for Marketers

Frankentech is here to stay: How brands are getting the most out of martech investments

EMJ November 12, 2019 Content Type Blog Post, Epsilon, Topic Customer Experience, Topic Loyalty, Topic Marketing Technology, Topic Personalization 0

In today’s marketing landscape, we as consumers expect a seamless customer experience.

5 tips to fuse email creativity with data and technology

EMJ October 31, 2019 Content Type Blog Post, Epsilon, Topic Data, Topic Email, Topic Marketing Technology 0

As digital marketers, we’re often focused on the technology platforms and applications that enable our programs. And we should be because technology is essential and is the fuel to our success.

Differentiating through identity, data and technology

EMJ October 22, 2019 Content Type Blog Post, Do Not Show Resources Home, Epsilon, Topic Data, Topic Identity, Topic Marketing Technology 0

It’s difficult to differentiate in the crowded ad tech and martech ecosystems when there are 7,040 solutions all vying for marketers’ attention and budgets.