EMJ March 12, 2020 Content Type Blog Post, Epsilon, Topic Data, Topic Loyalty, Topic Marketing Technology
Truly progressive brands have evolved to look at ALL of their customers through a loyalty lens; not only those who are enrolled in their loyalty program. These innovators practice Big "L” loyalty, using their loyalty strategies and tactics to create exceptional customer experiences, inspire passion and trust and engender long-term relationships. These emotional connections then serve as the steppingstone to matriculate customers into a permission-based…
Read More » EMJ February 11, 2020 Content Type Blog Post, Epsilon, Topic Attribution, Topic Identity, Topic Marketing Technology, Vertical Travel
Lori travels at least once a month for business, and she plans a warm-weather vacation for her family every year. She’s a prime target for travel and hospitality marketing.
Read More » EMJ January 30, 2020 Content Type Blog Post, Topic Machine Learning, Topic Marketing Technology, Vertical Retail
Machine learning has certainly been a “buzz word” within the marketing landscape over the past three-plus years. The difference today is that several brands are implementing machine learning strategies and are seeing positive results. In fact, the overall global artificial intelligence revenues will see a massive growth from just 643.7 million in 2016 to an excess of 36.8 billion in 2025.
Read More » EMJ January 27, 2020 Content Type Blog Post, Epsilon, Topic Attribution, Topic Digital Media, Topic Identity, Topic Marketing Technology
The need to know: Google announced they will deprecate third-party cookies over the next two years. As much of the adtech industry’s solutions are built on third-party cookies, many are uncertain about the implications for their digital media campaigns and partners. Anticipating a world without third-party cookies years ago, Epsilon-Conversant’s solutions are well-positioned to thrive in the new advertising ecosystem. What’s happening? On January 14,…
Read More » EMJ December 17, 2019 Content Type Blog Post, Epsilon, Topic Email, Topic Machine Learning, Topic Marketing Technology, Topic Personalization
Machine learning.
Read More » EMJ December 5, 2019 Content Type Blog Post, Epsilon, Topic Marketing Technology
“Recovering a modicum of equilibrium across consumer behaviors and technology innovation will require organizational alacrity, a laser focus on customer needs and a balanced embrace of automation.”—Charles Golvin, Senior Director Analyst, Gartner for Marketers
Read More » EMJ November 12, 2019 Content Type Blog Post, Epsilon, Topic Customer Experience, Topic Loyalty, Topic Marketing Technology, Topic Personalization
In today’s marketing landscape, we as consumers expect a seamless customer experience.
Read More » EMJ October 31, 2019 Content Type Blog Post, Epsilon, Topic Data, Topic Email, Topic Marketing Technology
As digital marketers, we’re often focused on the technology platforms and applications that enable our programs. And we should be because technology is essential and is the fuel to our success.
Read More » EMJ October 22, 2019 Content Type Blog Post, Do Not Show Resources Home, Epsilon, Topic Data, Topic Identity, Topic Marketing Technology
It’s difficult to differentiate in the crowded ad tech and martech ecosystems when there are 7,040 solutions all vying for marketers’ attention and budgets.
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