Topic Marketing Technology

The core of optimized marketing relies on attracting high-value, targeted demographics. The key to this strategy is reliable customer data, which allows a business to vet qualified customers as well as enhance its products and services.   

The core of optimized marketing relies on attracting high-value, targeted demographics. The key to this strategy is reliable customer data, which allows a business to vet qualified customers as well as enhance its products and services.   

Customer acquisition is all about getting as many high-value, in-market consumers in the door as possible and is arguably one of the most important initiatives for any business. It allows brands to build a client base, enable customer loyalty programs and minimize costs to increase return on investment (ROI). It can also be one of the most difficult initiatives. In order to succeed, brands need to…

For years ‘big data’ has been talked about and utilized in a variety of ways. The most common methods in which non-profits leverage big data is to identify prospects for new donor acquisition and to model housefile donors to determine seasonality, ask and offer. It’s important to note that all these predictions are made possible through the power of machine learning algorithms.

For years ‘big data’ has been talked about and utilized in a variety of ways. The most common methods in which non-profits leverage big data is to identify prospects for new donor acquisition and to model housefile donors to determine seasonality, ask and offer. It’s important to note that all these predictions are made possible through the power of machine learning algorithms.

2020 has been the year of the customer data platform (CDP), and it’s easy to see why.

2020 has been the year of the customer data platform (CDP), and it’s easy to see why.

As recovery continues, guest preferences are clear via their rapid adoption of contactless technologies. Find out how travel brands can connect with their guests and move from contactless experiences to contactless loyalty in the new travel landscape.  

As recovery continues, guest preferences are clear via their rapid adoption of contactless technologies. Find out how travel brands can connect with their guests and move from contactless experiences to contactless loyalty in the new travel landscape.  

As we (finally) barrel towards the end of 2020, marketers across industries are bracing for what’s to come of a pandemic-laden holiday season. In order to thrive, marketers need to get strategic and focused with their digital holiday campaigns.

As we (finally) barrel towards the end of 2020, marketers across industries are bracing for what’s to come of a pandemic-laden holiday season. In order to thrive, marketers need to get strategic and focused with their digital holiday campaigns.

When introducing the concept of artificial intelligence (AI) to clients, I often start with a few basic questions:

Today, excellence in customer experience has become the chief determinant of a brand’s success.

In response to the COVID-19 crisis, brands and consumers both felt a lot of uncertainty, panic and anxiety. Marketers had to swiftly provide facts, comfort, support and reassurance—all while working to evolve their businesses. Epsilon PeopleCloud Messaging statistics found that email proved to be the most critical communication channel between brands and customers because it’s personal, reliable, relevant and targeted.

Consumers want it free. They want it now. They want it to be relevant. They want it personalized.

Although we’re starting to see restaurants open their doors as stay-at-home restrictions lift, we are entering a new normal. And that new normal entails:

The back-to-school shopping season is going to be different for all this year – brands, students, teachers, parents and so on. Everything seems different as we continue to adapt to this ‘new norm’. In fact, from our recent research, we learned that over 67% of consumers across generations feel that things are never going to be the same again. With so many ‘unknowns’ and speculation…

The unexpected hit of COVID-19 has jolted the retail world into a need for transformation. In March, when stores were suddenly shuttered, retailers had to quickly pivot their omnichannel approach, from evaluating brick and mortar to creating contactless customer experiences.

All too often, companies rush to implement the latest solution in the name of digital transformation only to end up with technical debt. The consequences of implementing the wrong technologies become painfully evident in a disrupted marketplace like the one we’re facing today.

According to Epsilon’s PeopleCloud Messaging statistics, during the COVID-19 crisis, more emails have been delivered and customer engagement has been up. For March and April, we saw 5% growth in send volume YoY. And the volume send-to-open ratio increased 22% from February to March and April (23% to 28%). While reaching out to customers during this time of crisis is important, it’s also key to…