Topic Marketing Technology

The CTV market is maturing right before our eyes. Two major networks, NBCUniversal and Fox, recently launched new reach and targeting (read: identity resolution) solutions for their platforms, ensuring the best ability to reach a brand's audience across their CTV inventory.  But what's interesting about this is that this isn't new: The digital media ecosystem has been doing this for years. Now, the CTV market

Marketers are no strangers to difficult circumstances. Rising prices and persuading people to buy stuff in the midst of a recession are just some of the challenges facing marketers right now.

Data privacy and security is a growing concern for consumers and spans a wide array of subjects from email marketing to data collection. With phishing attacks rising 29% globally, businesses and consumers alike are scrambling for solutions that instill trust.

Amazon's on-site ads business, in which brands pay the online shopping behemoth to have their products spotlighted, was a masterstroke when it debuted a decade ago. Amazon's website already excelled at sales, and now the ads business folded in an entirely new revenue stream as brands paid for access to coveted audiences—just like they had long bought ads on TV, radio, and media websites.  It

With third-party identifiers all but gone, CPG marketers are starting to get anxious.

Consumer prices in the U.S. have posted their biggest annual gain since 1981, primarily driven by spikes in the cost of gasoline and other goods. Earlier this month, the Federal Reserve raised short-term interest rates by 0.50% in an effort to slow inflationary pressures currently gripping the U.S.

If you’re investigating ways to get the biggest return on investment for your marketing dollars, you’ve likely run across the concept of omnichannel marketing. Once considered a cost-prohibitive marketing strategy—one that only high-end luxury brands and large multinational companies with mammoth marketing budgets could pursue—omnichannel marketing has become accessible to companies of all sizes with the advent of new technologies like all-in-one marketing.  Because today’s

For decades, McDonald’s has been at the forefront of culture. Yet in 2020, many young Americans had never tried a Quarter Pounder. McDonald’s wanted to reach youth and cultivate a new generation of brand fans by showing up for them in a way that was culturally relevant across channels and would drive digital adoption and guest counts. The resulting concept was the Famous Orders campaign.

TL;DR: Here are the key retail marketing focus areas we heard at early 2022 events:   Succeeding in a cookie-less world to retain and engage customers long term  Growing importance of organizing and collecting first-party data to provide personalized omnichannel experiences  Increased need be responsive, offer convenience, and frictionless experiences to meet customer expectations 

Retail media networks are on the rise.   

Retail media networks are on the rise.   

There has been an explosion in retail media networks over the past couple of years, with brands like Walgreens, Ulta, Tesco, CVS, Walmart, Kroger and Best Buy entering the space. What’s driving the rise in popularity?

Retail media networks are on the rise—and they aren’t just for the giants like Amazon anymore. Retailers of all sizes can use their first-party data to drive sales and bring in ad spend from their brand partners. But where do you start??  

Artificial Intelligence is no longer science fiction. What was once confined to the silver screen à la 2001: A Space Odyssey or Star Wars is now fueling business decisions around the globe. Gartner reports that 59% of organizations worldwide have already deployed AI, and they expect to double the number of projects in place within the next year.

It’s easy to get bogged down with all the changes happening in the marketing world (think: deprecation of third-party identifiers, changing consumer behavior, a pandemic...you get the picture) and forget priority number one, which is keeping our customers happy and coming back to our brand. So, let’s get back to basics and talk about a topic that can save marketers a lot of time and…

Hear from our experts on the specific criteria and Epsilon's ratings in the 2021 Forrester Wave™ on Loyalty Solutions—and why they matter to your loyalty marketing outcomes.

Over the last year, the auto industry has had to practically overhaul strategy and accelerate retail innovation to meet fast-paced changes in consumer expectations. How OEMs and dealers craft and model the customer experience is transforming—from the moment when a customer starts looking for a new vehicle, shopping, test-driving, sale and every digital and in-person interaction in between.

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