Topic Marketing Technology

2020 has been the year of the customer data platform (CDP), and it’s easy to see why.

As recovery continues, guest preferences are clear via their rapid adoption of contactless technologies. Find out how travel brands can connect with their guests and move from contactless experiences to contactless loyalty in the new travel landscape.  

As we (finally) barrel towards the end of 2020, marketers across industries are bracing for what’s to come of a pandemic-laden holiday season. In order to thrive, marketers need to get strategic and focused with their digital holiday campaigns.

As we (finally) barrel towards the end of 2020, marketers across industries are bracing for what’s to come of a pandemic-laden holiday season. In order to thrive, marketers need to get strategic and focused with their digital holiday campaigns.

When introducing the concept of artificial intelligence (AI) to clients, I often start with a few basic questions:

Today, excellence in customer experience has become the chief determinant of a brand’s success.

In response to the COVID-19 crisis, brands and consumers both felt a lot of uncertainty, panic and anxiety. Marketers had to swiftly provide facts, comfort, support and reassurance—all while working to evolve their businesses. Epsilon PeopleCloud Messaging statistics found that email proved to be the most critical communication channel between brands and customers because it’s personal, reliable, relevant and targeted.

Consumers want it free. They want it now. They want it to be relevant. They want it personalized.

Although we’re starting to see restaurants open their doors as stay-at-home restrictions lift, we are entering a new normal. And that new normal entails:

The back-to-school shopping season is going to be different for all this year – brands, students, teachers, parents and so on. Everything seems different as we continue to adapt to this ‘new norm’. In fact, from our recent research, we learned that over 67% of consumers across generations feel that things are never going to be the same again. With so many ‘unknowns’ and speculation…

The unexpected hit of COVID-19 has jolted the retail world into a need for transformation. In March, when stores were suddenly shuttered, retailers had to quickly pivot their omnichannel approach, from evaluating brick and mortar to creating contactless customer experiences.

All too often, companies rush to implement the latest solution in the name of digital transformation only to end up with technical debt. The consequences of implementing the wrong technologies become painfully evident in a disrupted marketplace like the one we’re facing today.

According to Epsilon’s PeopleCloud Messaging statistics, during the COVID-19 crisis, more emails have been delivered and customer engagement has been up. For March and April, we saw 5% growth in send volume YoY. And the volume send-to-open ratio increased 22% from February to March and April (23% to 28%). While reaching out to customers during this time of crisis is important, it’s also key to…

According to Epsilon’s PeopleCloud Messaging statistics, during the COVID-19 crisis, more emails have been delivered and customer engagement has been up. For March and April, we saw 5% growth in send volume YoY. And the volume send-to-open ratio increased 22% from February to March and April (23% to 28%). While reaching out to customers during this time of crisis is important, it’s also key to…

At the same time that many retail stores have closed their brick-and-mortar locations, many people are spending more time at home and online. The result is a deluge in online shopping and digital consumption. Retail Dive reports that from March 23 to March 30, e-commerce marketplaces saw a 14% increase in volume, and we saw a 350% increase in click-throughs from February to March with…

A few destinations are beginning to reopen—and just in time, as it’s currently National Travel & Tourism Week.

Marketing to your customers during this time has changed. Being transparent and authentic in each and every communication is more important than ever. Data is the fuel that drives these communications and marketing campaigns. It connects consumers to brands and helps create an emotional relationship while establishing trust in their products and services. But when uncertainty continues, it’s easy to become distracted. Marketers need to…

Now, more than ever, it’s important to connect with your customers with timely, personalized content. And to think about how your marketing strategy will support your business objectives in the months ahead. So if someone told you that you were ignoring a $42 billion opportunity wouldn’t you want to make a change? Of course you would.

The California Consumer Privacy Act (CCPA) went into effect on January 1, 2020, giving California residents additional rights with respect to their personal information. The privacy law is the first of its kind in the United States and is often compared to the European Union’s General Data Protection Regulation (GDPR).

Truly progressive brands have evolved to look at ALL of their customers through a loyalty lens; not only those who are enrolled in their loyalty program. These innovators practice Big "L” loyalty, using their loyalty strategies and tactics to create exceptional customer experiences, inspire passion and trust and engender long-term relationships. These emotional connections then serve as the steppingstone to matriculate customers into a permission-based…