Consumer prices in the U.S. have posted their biggest annual gain since 1981, primarily driven by spikes in the cost of gasoline and other goods. Earlier this month, the Federal Reserve raised short-term interest rates by 0.50% in an effort to slow inflationary pressures currently gripping the U.S.
Read More »Omnichannel marketing guide: How to boost your brand experience
If you’re investigating ways to get the biggest return on investment for your marketing dollars, you’ve likely run across the concept of omnichannel marketing. Once considered a cost-prohibitive marketing strategy—one that only high-end luxury brands and large multinational companies with mammoth marketing budgets could pursue—omnichannel marketing has become accessible to companies of all sizes with the advent of new technologies like all-in-one marketing. Because today’s…
Read More »Igniting appetites and engagement with McDonald’s star-studded, multichannel campaign
For decades, McDonald’s has been at the forefront of culture. Yet in 2020, many young Americans had never tried a Quarter Pounder. McDonald’s wanted to reach youth and cultivate a new generation of brand fans by showing up for them in a way that was culturally relevant across channels and would drive digital adoption and guest counts. The resulting concept was the Famous Orders campaign.
Read More »Data is still king for post-pandemic retail marketing
TL;DR: Here are the key retail marketing focus areas we heard at early 2022 events: Succeeding in a cookie-less world to retain and engage customers long term Growing importance of organizing and collecting first-party data to provide personalized omnichannel experiences Increased need be responsive, offer convenience, and frictionless experiences to meet customer expectations
Read More »FAQ: Jumpstart your retail media network today
Retail media networks are on the rise.
Read More »FAQ: Jumpstart your retail media network today
Retail media networks are on the rise.
Read More »What does the ideal retail media network look like?
There has been an explosion in retail media networks over the past couple of years, with brands like Walgreens, Ulta, Tesco, CVS, Walmart, Kroger and Best Buy entering the space. What’s driving the rise in popularity?
Read More »5 insights on the future of retail media
Retail media networks are on the rise—and they aren’t just for the giants like Amazon anymore. Retailers of all sizes can use their first-party data to drive sales and bring in ad spend from their brand partners. But where do you start??
Read More »5 ways AI enhances the customer journey from conversation to conversion
Artificial Intelligence is no longer science fiction. What was once confined to the silver screen à la 2001: A Space Odyssey or Star Wars is now fueling business decisions around the globe. Gartner reports that 59% of organizations worldwide have already deployed AI, and they expect to double the number of projects in place within the next year.
Read More »Three customer retention strategies that build long-term loyalty
It’s easy to get bogged down with all the changes happening in the marketing world (think: deprecation of third-party identifiers, changing consumer behavior, a pandemic...you get the picture) and forget priority number one, which is keeping our customers happy and coming back to our brand. So, let’s get back to basics and talk about a topic that can save marketers a lot of time and…
Read More »From the experts: What criteria matters when choosing the right loyalty partner
Hear from our experts on the specific criteria and Epsilon's ratings in the 2021 Forrester Wave™ on Loyalty Solutions—and why they matter to your loyalty marketing outcomes.
Read More »Want to improve your automotive customer experience? 3 questions to ask
Over the last year, the auto industry has had to practically overhaul strategy and accelerate retail innovation to meet fast-paced changes in consumer expectations. How OEMs and dealers craft and model the customer experience is transforming—from the moment when a customer starts looking for a new vehicle, shopping, test-driving, sale and every digital and in-person interaction in between.
Read More »A marketer’s guide to Apple’s latest plans to reshape the open web
Table of contents:
Read More »Leveraging a CDP: How a Customer Data Platform can enhance your marketing
The core of optimized marketing relies on attracting high-value, targeted demographics. The key to this strategy is reliable customer data, which allows a business to vet qualified customers as well as enhance its products and services.
Read More »Leveraging a CDP: How a Customer Data Platform can enhance your marketing
The core of optimized marketing relies on attracting high-value, targeted demographics. The key to this strategy is reliable customer data, which allows a business to vet qualified customers as well as enhance its products and services.
Read More »The essential guide to customer acquisition
Customer acquisition is all about getting as many high-value, in-market consumers in the door as possible and is arguably one of the most important initiatives for any business. It allows brands to build a client base, enable customer loyalty programs and minimize costs to increase return on investment (ROI). It can also be one of the most difficult initiatives. In order to succeed, brands need to…
Read More »The value of machine learning for non-profits
For years ‘big data’ has been talked about and utilized in a variety of ways. The most common methods in which non-profits leverage big data is to identify prospects for new donor acquisition and to model housefile donors to determine seasonality, ask and offer. It’s important to note that all these predictions are made possible through the power of machine learning algorithms.
Read More »The value of machine learning for non-profits
For years ‘big data’ has been talked about and utilized in a variety of ways. The most common methods in which non-profits leverage big data is to identify prospects for new donor acquisition and to model housefile donors to determine seasonality, ask and offer. It’s important to note that all these predictions are made possible through the power of machine learning algorithms.
Read More »The missing links to an enterprise-ready CDP
2020 has been the year of the customer data platform (CDP), and it’s easy to see why.
Read More »The missing links to an enterprise-ready CDP
2020 has been the year of the customer data platform (CDP), and it’s easy to see why.
Read More »