Topic Personalisation

Storytelling isn’t child’s play—it’s your best tool to connect, engage and persuade

storytelling-isn’t-child’s-play—it’s-your-best-tool-to-connect,-engage-and-persuade

We know that the best tool for marketers to persuade consumers to buy their products never changes: solid storytelling. Whether you’re selling a coffee maker, a golf club or an actual rocket ship, the key is knowing how to tell your story, in a way that will resonate with your audience at the right time. Sounds easy, right? With today’s fragmented data and tech stacks

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With credit cards on a rebound, financial services brands want their share of card transactions

with-credit-cards-on-a-rebound,-financial-services-brands-want-their-share-of-card-transactions

For the past several years, consumers have felt the impact of economic peaks and valleys. From record-low prices and stimulus money to rapidly increasing inflation, it's been hard for consumers to keep up.

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How to use email creative to cut through holiday clutter and stand out in the inbox

how-to-use-email-creative-to-cut-through-holiday-clutter-and-stand-out-in-the-inbox

With Epsilon client YTD email volume up 9% over 2019 and Forrester predicting a 40% lift in digital marketing messages in 2021, you may ask yourself: “How can I increase sales and grab more revenue share from my competitors this holiday season when inboxes are already flooding with messages?” It’s more critical than ever that you cut through the clutter this shopping season, using email…

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