Topic Personalization

Retailers struggle with identity resolution: New Forrester research explains why

EMJ January 9, 2020 Content Type Blog Post, Epsilon, Topic Identity, Topic Personalization, Vertical Grocery, Vertical Retail 0

Identity resolution is the most critical part of marketing, but it’s also the most difficult to do correctly.

Studying the competition: Learning from the success of DTC brands

EMJ December 19, 2019 Content Type Blog Post, Epsilon, Topic Customer Experience, Topic Identity, Topic Loyalty, Topic Personalization, Vertical CPG, Vertical Retail 0

Remember when a direct-to-consumer (DTC) brand could launch a Shopify store and build a million-dollar business via social media overnight?

How marketers are achieving personalization with machine learning

EMJ December 17, 2019 Content Type Blog Post, Epsilon, Topic Email, Topic Machine Learning, Topic Marketing Technology, Topic Personalization 0

Machine learning.

4 reasons your identity resolution program isn’t working—according to Forrester

EMJ December 12, 2019 Content Type Blog Post, Epsilon, Featured Content Blog Home, Topic Attribution, Topic Customer Experience, Topic Digital Media, Topic Identity, Topic Personalization 0

Consumers want personalized experiences. We all know it. But delivering on this mandate is a challenge—to say the least. It requires knowing each customer (and potential customer) holistically so you can identify and accurately reach real people across devices and interactions over time with relevant messages.

Four loyalty trends for the decade to come

EMJ December 11, 2019 Content Type Blog Post, Epsilon, Topic Customer Experience, Topic Loyalty, Topic Personalization 0

As another year is coming to an end and we’re closing out a decade, we’re reflecting on the big loyalty accomplishment we achieved throughout the past ten years in addition to the marketing advancements coming in the future.

Loyalty’s secret ingredient: Email

EMJ November 21, 2019 Content Type Blog Post, Epsilon, Featured Content Blog Home, Topic Customer Experience, Topic Email, Topic Loyalty, Topic Personalization 0

The best loyalty programs create 1:You experiences for their very best customers. From earning to redeeming and everything in between, a good loyalty program listens to its customers. It creates the connections that deliver lifetime value to both the customer and the brand they love.

The benefits an advanced TV strategy can bring to your marketing efforts

EMJ November 14, 2019 Content Type Blog Post, Epsilon, Topic Customer Experience, Topic Data, Topic Personalization 0

With the positive results marketers are seeing with their advanced TV strategy, it comes as no surprise that more than 50% of marketers are likely to include Advanced TV in their advertising schedules. By the end of next year, connected TV spend is expected to reach $913M, up from $293M in 2016.

Frankentech is here to stay: How brands are getting the most out of martech investments

EMJ November 12, 2019 Content Type Blog Post, Epsilon, Topic Customer Experience, Topic Loyalty, Topic Marketing Technology, Topic Personalization 0

In today’s marketing landscape, we as consumers expect a seamless customer experience.

Personalized marketing: How financial brands like Edward Jones and KeyBank get ahead

EMJ October 17, 2019 Content Type Blog Post, Epsilon, Topic Data, Topic Personalization, Vertical Financial Services 0

Marketers across industries currently face an excess of options for personalization. Users expect to see the experiences they get with their favorite retail brands in their interactions with brands every sector—including financial services. This often leaves financial services marketers with a steep learning curve to create and manage the tech stack to deliver true 1:You personalization to their customers and prospects.