Topic Privacy

Apple’s privacy fortress signals the end for ad-tech patchwork solutions

apple’s-privacy-fortress-signals-the-end-for-ad-tech-patchwork-solutions

Apple plans to start rolling out its long-awaited App Tracking Transparency (ATT) framework on April 26. This new development requires active and explicit consent for access to a device’s identifier for advertisers (IDFA), meaning publishers need permission before using a device ID or any other identifier for personalization and tracking on iPhones, iPads and even Apple TVs.

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We’re all invited to the sandbox if we play by Google’s rules

we’re-all-invited-to-the-sandbox-if-we-play-by-google’s-rules

On March 3, Google published its position on user-level identifiers, and some likened it to dropping a bomb on the ad-tech community. Google shared that it does not intend to directly use alternative authenticated user-level identifiers after deprecating third-party cookies. And it considers such identifiers non-viable from a privacy perspective.

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With Google’s announcement on alternative identifiers, first-party data remains king

with-google’s-announcement-on-alternative-identifiers,-first-party-data-remains-king

Last week, Google published a blog post detailing their position on leveraging alternative user-level identifiers once third-party cookies are deprecated, noting their consumer privacy concerns and how such an identifier would be used in their proprietary advertising technology platforms. The biggest takeaway from the announcement is that Google does not intend to directly use alternative user-level identifiers that track individuals across sites within the company’s…

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With Google’s announcement on alternative identifiers, first-party data remains king

with-google’s-announcement-on-alternative-identifiers,-first-party-data-remains-king

Last week, Google published a blog post detailing their position on leveraging alternative user-level identifiers once third-party cookies are deprecated, noting their consumer privacy concerns and how such an identifier would be used in their proprietary advertising technology platforms. The biggest takeaway from the announcement is that Google does not intend to directly use alternative user-level identifiers that track individuals across sites within the company’s…

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Identity 101: Respecting consumer privacy while maintaining optimal CX

identity-101:-respecting-consumer-privacy-while-maintaining-optimal-cx

Consumer privacy in digital advertising remains a hot topic that seems to evolve every day. Consumers increasingly care more and more about how their data is collected by brands, publishers, and social media sites to create personalized ad experiences. They want to be sure they have full transparency into how it’s used. What’s changing, a new group of consumers is emerging: one willing to act…

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Without 3rd-party cookies and IDFA, are consumers really better off?

without-3rd-party-cookies-and-idfa,-are-consumers-really-better-off?

Apple’s recent iOS 14 IDFA announcement, which followed Google’s January third-party cookie deprecation announcement, has made industry waves. It is the latest change in the clear trend of identifier deprecation that started in 2017, and will likely accelerate in the coming months and 2021. As a refresher, let’s review the differences between the two announcements:

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Without 3rd-party cookies and IDFA, are consumers really better off?

without-3rd-party-cookies-and-idfa,-are-consumers-really-better-off?

Apple’s recent iOS 14 IDFA announcement, which followed Google’s January third-party cookie deprecation announcement, has made industry waves. It is the latest change in the clear trend of identifier deprecation that started in 2017, and will likely accelerate in the coming months and 2021. As a refresher, let’s review the differences between the two announcements:

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Third-party data isn’t dead

third-party-data-isn’t-dead

There’s a myth in the marketplace of how “third-party data is dead,” especially given the significant changes in policies, privacy and compliance requirements. Some brands think third-party data leads to cost inefficiencies, but typically, these brands are leveraging data from an unknown, non-validated source resulting in poor data quality.

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