How beauty brands can bridge their customer data gap

EMJ February 27, 2020 Content Type Blog Post, Epsilon, Topic Data, Topic Digital Media, Topic Identity, Topic Media Delivery, Vertical CPG, Vertical Retail 0

A recent headline in Vogue Business declared “the U.S. cosmetics boom is over.” That prediction may be a bit too critical, but there’s no doubt the industry is on the cusp of a major change.

3 steps for CPG brands to grow customer connections and sales

EMJ February 20, 2020 Content Type Blog Post, Epsilon, Topic Attribution, Topic Data, Topic Digital Media, Topic Identity, Vertical CPG 0

The first-party data landscape for many traditional CPG brands can be challenging as most brands lack possession of the transactional relationship that fuels consumer data and is often preserved by grocers and big-box retailers.

Studying the competition: Learning from the success of DTC brands

EMJ December 19, 2019 Content Type Blog Post, Epsilon, Topic Customer Experience, Topic Identity, Topic Loyalty, Topic Personalization, Vertical CPG, Vertical Retail 0

Remember when a direct-to-consumer (DTC) brand could launch a Shopify store and build a million-dollar business via social media overnight?

Is data the new currency of marketing? The answer seems to be “yes”

EMJ October 3, 2019 Content Type Blog Post, Epsilon, Topic Data, Topic Personalization, Vertical CPG, Vertical Retail 0

In the era of technological innovation, data is the currency, and every startup, challenger brand and legacy retailer needs it to provide better customer experiences and close more sales.