In marketing circles, it’s long been true that when it comes to customers “the more you know, the more you grow.” Having a thorough understanding of existing customers not only ensures that marketers can best communicate in ways that resonate and compel customers to action, but can also help them find new ones. How? By drilling down into their characteristics and then looking for other…
Read More »1:You isn’t linear, it’s an integrated individualized marketing strategy
During my recent speaking session at the Digital Pharma East Conference, I shared with attendees how to make the 1:You vision a reality.
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