Vertical Healthcare

Though data deprecation looms, the prognosis remains good for digital healthcare marketing


According to a report from MM+M, healthcare marketing budgets continue to rise, but marketers aren’t interested in the same old tactics. The Healthcare Marketers Trend Report 2022 revealed that many companies are attempting to futurize their brands, expanding digital investments and flexible media plans in the place of more blanket, traditional marketing strategies.

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How identity resolution can help solve healthcare’s biggest marketing challenge


In marketing circles, it’s long been true that when it comes to customers “the more you know, the more you grow.” Having a thorough understanding of existing customers not only ensures that marketers can best communicate in ways that resonate and compel customers to action, but can also help them find new ones. How? By drilling down into their characteristics and then looking for other…

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