“The Great Reshuffling” is a term that’s become associated with the mass moving of employees over the past two years. But did you know it’s also applicable to the behavior of consumers?
Read More »With Gens Z and Alpha appreciating brick-and-mortar, shopping’s future is seamless omnichannel
Data is still king for post-pandemic retail marketing
TL;DR: Here are the key retail marketing focus areas we heard at early 2022 events: Succeeding in a cookie-less world to retain and engage customers long term Growing importance of organizing and collecting first-party data to provide personalized omnichannel experiences Increased need be responsive, offer convenience, and frictionless experiences to meet customer expectations
Read More »How luxury brands are cashing in on renewed consumer demand
It’s no surprise, but 2020 wasn’t kind to the luxury industry. After months of declining in sales due to the pandemic, luxury brands are seeing a resurgence.
Read More »Walgreens Advertising Group looks to the future of retail media
Everyone is talking about retail media. Brands seem ready and willing to spend retail media dollars with their partners, but as the category proliferates and accelerates, it’s creating a totally new industry within the digital media ecosystem.
Read More »FAQ: Jumpstart your retail media network today
Retail media networks are on the rise.
Read More »FAQ: Jumpstart your retail media network today
Retail media networks are on the rise.
Read More »PrettyLittleThing doubled down on personalized media; its revenue jumped 38%
Marketing always needs to change alongside consumer behaviors and preferences. But, quite frankly, that level of personalization is hard to achieve, and many brands fall short because it’s often easier to not do it.
Read More »What does the ideal retail media network look like?
There has been an explosion in retail media networks over the past couple of years, with brands like Walgreens, Ulta, Tesco, CVS, Walmart, Kroger and Best Buy entering the space. What’s driving the rise in popularity?
Read More »5 insights on the future of retail media
Retail media networks are on the rise—and they aren’t just for the giants like Amazon anymore. Retailers of all sizes can use their first-party data to drive sales and bring in ad spend from their brand partners. But where do you start??
Read More »Today’s retail customer expects seamless, customized experiences. Here’s how to do that.
Roughly one year ago, I discovered the holy grail of holiday shopping experiences: Buy online, pick up outside store. For those who didn’t experience this brilliant innovation, let me take you back to November 2020. During last year’s holiday season, I remember I wanted to interact with as few humans as possible (as was the case for many). So, I took advantage of a process…
Read More »The new pandemic consumer: 7 insights on your new 2020 customers
Let’s take a short trip back to March 2020—no mask required.
Read More »No cookies this holiday season—how retailers can succeed without them
Retail marketers have contended with numerous roadblocks in recent months. Just as eCommerce skyrocketed in the wake of COVID-19, third-party identifiers (3PIDs) like cookies and Apple’s IDFA began deprecating. The effect made it more difficult for marketers to reach targeted consumers, as well as to confirm when—or if—an engagement was achieved for subsequent measurement and insights.
Read More »What big brands can learn from DTCs: How Blondery perfected the recipe for a personalized customer experience
Refining and perfecting a recipe is a baker’s Everest. Working through two, three, four iterations of a recipe take time and dedication—a passion (and ability) shared by few. Auzerais Bellamy, owner of Blondery, is one of the few.
Read More »Digital marketing bolstered Idahoan’s Foods’ ability to meet demand throughout the pandemic
Some CPG brands found themselves with the long end of the stick in 2020 (if there was a long end to be had). Makers of canned tomatoes and toilet paper, for example, were dealing with stock-outs rather than disappearing demand. And shelf-stable packaged potatoes were one of these hot-ticket items.
Read More »What does the next wave of retail media look like?
Retail media has really grown up. An eMarketer report showed that ecommerce site advertising grew 38% YOY in 2020—totaling more than $17 billion. Retail media is a true win-win opportunity for smart retailers looking for a high-growth revenue stream and a path for brands to access their first-party audiences.
Read More »What does the next wave of retail media look like?
Retail media has really grown up. An eMarketer report showed that ecommerce site advertising grew 38% YOY in 2020—totaling more than $17 billion. Retail media is a true win-win opportunity for smart retailers looking for a high-growth revenue stream and a path for brands to access their first-party audiences.
Read More »Mixing up the perfect digital formula for luxury beauty brand L’Occitane
“It all began in the markets of Provence. With nothing but an alembic, a small truck and a solid knowledge of plants…” is L’Occitane’s humble origin story. Since then, the brand has grown to sell luxurious skincare and beauty products in stores across the globe.
Read More »Mixing up the perfect digital formula for luxury beauty brand L’Occitane
“It all began in the markets of Provence. With nothing but an alembic, a small truck and a solid knowledge of plants…” is L’Occitane’s humble origin story. Since then, the brand has grown to sell luxurious skincare and beauty products in stores across the globe.
Read More »Retail media networks: Co-op advertising gets smarter
Headline after headline in 2020 read “rise of the retail media network.” And for good reason.
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