Vertical Retail

Retail media has really grown up. An eMarketer report showed that ecommerce site advertising grew 38% YOY in 2020—totaling more than $17 billion. Retail media is a true win-win opportunity for smart retailers looking for a high-growth revenue stream and a path for brands to access their first-party audiences.

Retail media has really grown up. An eMarketer report showed that ecommerce site advertising grew 38% YOY in 2020—totaling more than $17 billion. Retail media is a true win-win opportunity for smart retailers looking for a high-growth revenue stream and a path for brands to access their first-party audiences.

“It all began in the markets of Provence. With nothing but an alembic, a small truck and a solid knowledge of plants…” is L’Occitane’s humble origin story. Since then, the brand has grown to sell luxurious skincare and beauty products in stores across the globe.

“It all began in the markets of Provence. With nothing but an alembic, a small truck and a solid knowledge of plants…” is L’Occitane’s humble origin story. Since then, the brand has grown to sell luxurious skincare and beauty products in stores across the globe.

Headline after headline in 2020 read “rise of the retail media network.” And for good reason. 

Headline after headline in 2020 read “rise of the retail media network.” And for good reason. 

We’ve nearly made it to the end of 2020 (exhales). It’s been a long year; the endless hurdles have us crawling past the finish line. We’ve all had to adapt to a strange reality—whether it be personal or professional.

We’ve nearly made it to the end of 2020 (exhales). It’s been a long year; the endless hurdles have us crawling past the finish line. We’ve all had to adapt to a strange reality—whether it be personal or professional.

With the holidays right around the corner, marketers are putting the final touches on their holiday campaigns. During Halloween, we learned that consumer spending in home décor greatly increased, as consumers were looking for ways to create holiday excitement with the modified celebrations and trick-or-treat policies due to COVID. According to the National Retail Federation, consumer household spending on décor increased close to 7% from…

With the holidays right around the corner, marketers are putting the final touches on their holiday campaigns. During Halloween, we learned that consumer spending in home décor greatly increased, as consumers were looking for ways to create holiday excitement with the modified celebrations and trick-or-treat policies due to COVID. According to the National Retail Federation, consumer household spending on décor increased close to 7% from…

Curbside pickup and contactless handoff have surged around the world. Find out how retailers can evolve their contactless experiences to create contactless loyalty. 

Curbside pickup and contactless handoff have surged around the world. Find out how retailers can evolve their contactless experiences to create contactless loyalty. 

Today, excellence in customer experience has become the chief determinant of a brand’s success.

When shelter-in-place orders were first instated in March, retailers had to close their doors in an effort to stop the spread of COVID-19, resulting in a steep drop in sales for everyone. While the decline was not totally out of the blue, retailers are still feeling the pressure: according to Epsilon data, consumers across generations still have mixed feelings around when they will return to…

The back-to-school shopping season is going to be different for all this year – brands, students, teachers, parents and so on. Everything seems different as we continue to adapt to this ‘new norm’. In fact, from our recent research, we learned that over 67% of consumers across generations feel that things are never going to be the same again. With so many ‘unknowns’ and speculation…

Restaurant owners and retail leaders don’t have the luxury of isolating and focusing solely on their personal health. During this COVID-19 pandemic, you’re also fighting for the survival of your business as the negative impact of store closures continues to weigh heavily.

At the same time that many retail stores have closed their brick-and-mortar locations, many people are spending more time at home and online. The result is a deluge in online shopping and digital consumption. Retail Dive reports that from March 23 to March 30, e-commerce marketplaces saw a 14% increase in volume, and we saw a 350% increase in click-throughs from February to March with…

With election 2020 fast approaching, brands are starting to adjust their marketing plans to prepare for ‘the change in the consumer’s mindset’ to ensure their brand remains front and center. During the presidential election, consumers are distracted. The advertising marketplace is cluttered with campaign advertisements and consumers are constantly monitoring their mobile devices to check for the latest updates. With the election being top of…

Hard-hit retailers are considering the best ways to pivot during this turbulent time. Many traditional specialty and event-based marketing communications have been muted, redirected or downright cancelled. CMOs are erring on the side of caution with reduced promotional activity to avoid inadvertently appearing tone-deaf or insensitively lighthearted.

COVID-19 has turned our lives upside down and impacted the way we do almost everything—from working, caring for our families and schooling, to shopping and entertainment. Business as usual has become business as unusual, requiring us to think differently about what customers care about and how to reach them. While many restaurants have closed their dining rooms and are only offering takeout or delivery, and…