Retailers struggle with identity resolution: New Forrester research explains why

EMJ January 9, 2020 Content Type Blog Post, Epsilon, Topic Identity, Topic Personalization, Vertical Grocery, Vertical Retail 0

Identity resolution is the most critical part of marketing, but it’s also the most difficult to do correctly.

Studying the competition: Learning from the success of DTC brands

EMJ December 19, 2019 Content Type Blog Post, Epsilon, Topic Customer Experience, Topic Identity, Topic Loyalty, Topic Personalization, Vertical CPG, Vertical Retail 0

Remember when a direct-to-consumer (DTC) brand could launch a Shopify store and build a million-dollar business via social media overnight?

Key action items for your loyalty program relaunch/refresh

EMJ November 7, 2019 Content Type Blog Post, Epsilon, Topic Customer Experience, Topic Loyalty, Vertical Retail 0

The time for change is now. Consumer expectations are constantly evolving and the digital, hyper-personalized world we live in is complex. The true meaning of customer loyalty has shifted from a transactional brand relationship to one that now communicates on a 1:You level. And, the opportunity for program expansion has become a reality.

How Coach, JustFab and Walgreens personalize marketing on a 1:You level

EMJ October 8, 2019 Content Type Blog Post, Epsilon, Featured Content Blog Home, Topic Data, Topic Personalization, Vertical Retail 0

Retail is one of the more advanced industries when it comes to personalization, with almost every retailer offering some degree of personalization to enhance the customer journey.

Is data the new currency of marketing? The answer seems to be “yes”

EMJ October 3, 2019 Content Type Blog Post, Epsilon, Topic Data, Topic Personalization, Vertical CPG, Vertical Retail 0

In the era of technological innovation, data is the currency, and every startup, challenger brand and legacy retailer needs it to provide better customer experiences and close more sales.