Vertical Retail

With customers moving toward a digital-first experience across the globe, FedEx Asia Pacific and Middle East, India, South Africa (AMEA) saw a need to modernize its loyalty program, My FedEx Rewards. FedEx AMEA knew it also wanted to connect better with its small- and medium-sized businesses (SMBs). Many big, global clients receive discounts, but SMBs don’t have enough volume. With all this in mind, the brand

Holiday shopping is upon us. This time of year is essential for brands of all kinds, and many hang their hats on their Q4 sales for the entire year.

Amazon's on-site ads business, in which brands pay the online shopping behemoth to have their products spotlighted, was a masterstroke when it debuted a decade ago. Amazon's website already excelled at sales, and now the ads business folded in an entirely new revenue stream as brands paid for access to coveted audiences—just like they had long bought ads on TV, radio, and media websites.  It

Retailers and their brand partners have had some time to experiment with retail media networks—particularly following the digital boom precipitated by the Covid-19 pandemic.

For the past several weeks, U.S. consumers have faced an onslaught of financial woes: Inflation is on the rise, interest rates are sky high and the stock market continues to decline. This tumultuous economic climate has many fearing the U.S. is facing another recession. And it has caused many CPG brands to reconsider their marketing strategy on the heels of huge pandemic gains.

School might be out for summer, but for back-to-school marketers, things are already heating up for the fall.

“The Great Reshuffling” is a term that’s become associated with the mass moving of employees over the past two years. But did you know it’s also applicable to the behavior of consumers?

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TL;DR: Here are the key retail marketing focus areas we heard at early 2022 events:   Succeeding in a cookie-less world to retain and engage customers long term  Growing importance of organizing and collecting first-party data to provide personalized omnichannel experiences  Increased need be responsive, offer convenience, and frictionless experiences to meet customer expectations 

It’s no surprise, but 2020 wasn’t kind to the luxury industry. After months of declining in sales due to the pandemic, luxury brands are seeing a resurgence.

Everyone is talking about retail media. Brands seem ready and willing to spend retail media dollars with their partners, but as the category proliferates and accelerates, it’s creating a totally new industry within the digital media ecosystem.

Retail media networks are on the rise.   

Retail media networks are on the rise.   

Marketing always needs to change alongside consumer behaviors and preferences. But, quite frankly, that level of personalization is hard to achieve, and many brands fall short because it’s often easier to not do it.

There has been an explosion in retail media networks over the past couple of years, with brands like Walgreens, Ulta, Tesco, CVS, Walmart, Kroger and Best Buy entering the space. What’s driving the rise in popularity?

Retail media networks are on the rise—and they aren’t just for the giants like Amazon anymore. Retailers of all sizes can use their first-party data to drive sales and bring in ad spend from their brand partners. But where do you start??  

Roughly one year ago, I discovered the holy grail of holiday shopping experiences: Buy online, pick up outside store. For those who didn’t experience this brilliant innovation, let me take you back to November 2020. During last year’s holiday season, I remember I wanted to interact with as few humans as possible (as was the case for many). So, I took advantage of a process…

Let’s take a short trip back to March 2020—no mask required.

Retail marketers have contended with numerous roadblocks in recent months. Just as eCommerce skyrocketed in the wake of COVID-19, third-party identifiers (3PIDs) like cookies and Apple’s IDFA began deprecating. The effect made it more difficult for marketers to reach targeted consumers, as well as to confirm when—or if—an engagement was achieved for subsequent measurement and insights.