Vertical Travel

Deliver Tailored Experiences with Travel Personalization

deliver-tailored-experiences-with-travel-personalization

For marketers, personalization is profitable—especially in the travel industry. Brands that create a personalized travel experience establish better customer relationships, resulting in higher conversion rates and increased revenue. Any consumer is more likely to spend money with a business they trust and feel a connection with. In fact, our own research found that 87% of consumers say they’re more likely to shop with travel brands

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As the market stabilizes, a crucial moment for DMOs

as-the-market-stabilizes,-a-crucial-moment-for-dmos

If 2021 was when Americans started traveling again, then 2022 has been the year they embraced their old travel habits with full fervor.  This year, after a long pandemic pause, Americans really leaned into the rebound that began in 2021. Travel spending in September reached its highest mark since the beginning of the pandemic, according to the U.S. Travel Association, and tracked six percent higher

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3 reasons why leveraging third-party data is casino marketing’s biggest opportunity

3-reasons-why-leveraging-third-party-data-is-casino-marketing’s-biggest-opportunity

For the past 20-plus years, casinos have been at the forefront of using first-party behavioral data to drive intelligent segmentation and targeting. Now, it’s time to apply that same innovation to leverage third-party data, as well. Casino marketers have been trained to believe that “External appended data doesn’t predict gaming behavior.” But when it comes down to it, that's not entirely true anymore.

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GM Financial, Inspire Brands and Marriott share their current obsession—the customer

gm-financial,-inspire-brands-and-marriott-share-their-current-obsession—the-customer

You’ve heard it a million times—"the modern marketing landscape is in the middle of a major change"—which is inherently true. The Covid-19 pandemic pushed marketers to completely rethink the way they communicate with customers, and the deprecation of third-party cookies coupled with increasing privacy restrictions by the likes of Apple and Google have made it even more difficult to have that dialogue with customers digitally.

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Cruise bookings: Has the digital pivot favored OTAs? Learning from hotel mistakes of 20 years ago

cruise-bookings:-has-the-digital-pivot-favored-otas?-learning-from-hotel-mistakes-of-20-years-ago

A recent Phocuswire article explained Expedia’s focus on the cruise segment, continuing to invest to capture cruise demand by simplifying the shopping and booking experience, including a big focus on their call center extending the digital experience. The complexities of a cruise conversion make online bookings a challenge—and the cruise brands’ own call centers are at the center of their direct booking activity—so brands cannot…

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How DMO Visit Omaha attracted out-of-town visitors during off-season

how-dmo-visit-omaha-attracted-out-of-town-visitors-during-off-season

Visit Omaha wanted to reach visitors during the city’s offseason and attract them to the area. Epsilon helped to evaluate their traditional audience markets and serve eye-catching creative to boost visitation during winter months, resulting in a strong revenue and community impact from over 14,500 new tourists. Let's see how they did it. 

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The road ahead for bleisure marketing: Engaging remote workers

the-road-ahead-for-bleisure-marketing:-engaging-remote-workers

Not so long ago, "bleisure"—a term coined about a decade ago to describe the combining of business and leisure travel—was hot. Travel marketers everywhere were talking about the trend, and for good reason: Cheaper airfare, increasingly distributed workforces and an era of strong economic performance led to steady growth in business travel spending. Bleisure used to be an easy way to "add on" to a…

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The road ahead for bleisure marketing: Engaging remote workers

the-road-ahead-for-bleisure-marketing:-engaging-remote-workers

Not so long ago, "bleisure"—a term coined about a decade ago to describe the combining of business and leisure travel—was hot. Travel marketers everywhere were talking about the trend, and for good reason: Cheaper airfare, increasingly distributed workforces and an era of strong economic performance led to steady growth in business travel spending. Bleisure used to be an easy way to "add on" to a…

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