email marketing

Email Drip Campaign Guide with 5 Examples 

email-drip-campaign-guide-with-5-examples 

You’ve probably read a lot of case studies about people increasing subscribers and sign ups using email marketing. If you’ve tried to copy their tactics and failed, don’t feel dispirited. In most cases that success you read about in a 1,000-word blog post didn’t happen overnight. Editor’s note: This post was originally published in March 2019 and has been updated for comprehensiveness. Most marketers put…

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Email Deliverability: What is it and How to Measure it

email-deliverability:-what-is-it-and-how-to-measure-it

There are numerous ways to optimize your email marketing campaigns. None of them’s more critical than building high deliverability. Only after you’ve successfully reached your recipient’s inbox can you encourage them to take action. Whether you want them to download your ebook, book an appointment, or buy one of your products, your message won’t help you achieve that if it’s stuck in the spam folder.…

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8 Ways to Get More Email Opt-ins from Your Blog

8-ways-to-get-more-email-opt-ins-from-your-blog

For many people, their email inbox is the wild west. Thousands of emails from hundreds of brands compete for their eyes. In 2017, the average number of emails sent and received was a breathtaking 269 billion. In 2018, that number hit 281 billion. By the year 2022, it's expected that more than 333 billion emails will be sent and received every day. The result? Consumers…

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