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If you’ve run any marketing campaigns before, you’ve likely come across or maybe even used some form of marketing funnels – visual representations of the customer journey. While marketers are becoming more and more interested in them – and for good reasons which I’ll explain in more detail below – we found the informational chaos surrounding this topic discouraging to say the least. That’s why…

You’ve probably read a lot of case studies about people increasing subscribers and sign ups using email marketing. If you’ve tried to copy their tactics and failed, don’t feel dispirited. In most cases that success you read about in a 1,000-word blog post didn’t happen overnight. Editor’s note: This post was originally published in March 2019 and has been updated for comprehensiveness. Most marketers put…

Editor’s note: This article was first published in December 2018. It has been updated in March 2020 for accuracy and completeness. “If you can’t measure it, you can’t improve it.” – Peter Drucker.  It’s the same for your email marketing campaigns. But what many marketers don’t realize is email marketing metrics go beyond open rates, click-through rates (CTRs), and unsubscribe rates. In fact, these won’t…

Want to grow your ecommerce business without spending a fortune on marketing channels you hardly control? In this article, I’ll show you how you can increase your ecommerce sales using a channel that, unlike many others, isn’t pay to play. We’ll talk about email marketing automation for ecommerce. Note: We’ll be covering a lot of topics in this article. If you’re in a hurry, consider…

Success: the feeling you get when someone fills out your opt-in form, completes a purchase, signs up to your email, or whatever the desired end goal is on your website. You created the perfect landing page and got your visitor to sign up. Congrats! But what else did you do? Did you take full advantage of that conversion? Likely not. Typically, when a visitor completes…

Even though webinars have been here for a long time, with the continuous rise of video content’s popularity in marketing, web presentations are the way to go. If you’re new to webinar marketing, read along and find out what webinars are, their main benefits, and how to create them. Table Of ContentsWhat is a webinar?What are the benefits of a webinar?Webinar typesHow to run a…

When you’re leaving the office for vacation, or even just for the weekend, with no intention of checking the inbox, you might sometimes find yourself stuck to your desk for much longer than you need. It’s because there’s one last thing you have to write before closing the laptop and going into your “offline mode”. The out-of-office message. It might come easy, especially when you…

Whether you’re new to email marketing or consider yourself an expert, you likely want the same: to send the best email marketing campaigns. If you’re just getting started, read our beginners guide to email marketing first. Already know your way around? Read on and follow these 21 email marketing best practices that’ll keep your customers engaged, improve your ROI, and get your campaigns going in…

There are numerous ways to optimize your email marketing campaigns. None of them’s more critical than building high deliverability. Only after you’ve successfully reached your recipient’s inbox can you encourage them to take action. Whether you want them to download your ebook, book an appointment, or buy one of your products, your message won’t help you achieve that if it’s stuck in the spam folder.…

It's easy to feel out of your element when you first come across the concept of marketing automation. There are thousands of marketing automation platforms available in the market – all of which have different dashboards, specialize in various marketing channels, and use their own terminology. For those who are just entering the scene, all of it can be intimidating to say the least. In…