essential

When you're leaving the office for vacation, or even just for the weekend, with no intention of checking the inbox, you might sometimes find yourself stuck to your desk for much longer than you need. It's because there's one last thing you have to write before closing the laptop and going into your "offline mode". The out-of-office message. It might come easy, especially when you…

Whether you’re new to email marketing or consider yourself an expert, you likely want the same: to send the best email marketing campaigns. If you’re just getting started, read our beginners guide to email marketing first. Already know your way around? Read on and follow these 21 email marketing best practices that’ll keep your customers engaged, improve your ROI, and get your campaigns going in…

There are numerous ways to optimize your email marketing campaigns. None of them’s more critical than building high deliverability. Only after you’ve successfully reached your recipient’s inbox can you encourage them to take action. Whether you want them to download your ebook, book an appointment, or buy one of your products, your message won’t help you achieve that if it’s stuck in the spam folder.…

It's easy to feel out of your element when you first come across the concept of marketing automation. There are thousands of marketing automation platforms available in the market – all of which have different dashboards, specialize in various marketing channels, and use their own terminology. For those who are just entering the scene, all of it can be intimidating to say the least. In…