Marketing

Not sure if SMS marketing is right for you? In this guide, we’re sharing everything you need to know before you decide whether to move forward with this marketing channel.

Worried that you might be missing the opportunities to make your brand human? Read this post to learn five ways how brands can be more personal in how they market and communicate with their audience.

See the list of 15 best real estate marketing tools of 2021, including contact management and lead generation software.

For me, marketing automation is one of the most exciting recent MarTech developments, since it gives so many opportunities to help businesses to deliver more relevant communications to their site visitors and subscribers; which help engage and nurture both prospects and customers. I’m not alone. In a poll of our readers on Smart Insights we’re asking ’What is the most important trend in digital marketing…

If you’ve run any marketing campaigns before, you’ve likely come across or maybe even used some form of marketing funnels – visual representations of the customer journey. While marketers are becoming more and more interested in them – and for good reasons which I’ll explain in more detail below – we found the informational chaos surrounding this topic discouraging to say the least.

If you want your newsletters to stay ahead of the curve year after year, it’s important to keep up with new email design changes and trends.