Marketing

10 Opportunities To Use Marketing Automation Across The Customer Lifecycle

10-opportunities-to-use-marketing-automation-across-the-customer-lifecycle

For me, marketing automation is one of the most exciting recent MarTech developments, since it gives so many opportunities to help businesses to deliver more relevant communications to their site visitors and subscribers; which help engage and nurture both prospects and customers. I’m not alone. In a poll of our readers on Smart Insights we’re asking ’What is the most important trend in digital marketing…

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Marketing Funnels Beginner’s Guide: Best Practices & More

marketing-funnels-beginner’s-guide:-best-practices-&-more

If you’ve run any marketing campaigns before, you’ve likely come across or maybe even used some form of marketing funnels – visual representations of the customer journey. While marketers are becoming more and more interested in them – and for good reasons which I’ll explain in more detail below – we found the informational chaos surrounding this topic discouraging to say the least.

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