InboxPros

Dynamic email content: How data and design work together

dynamic-email-content:-how-data-and-design-work-together

You’ve probably heard of the saying “Form follows function.” In email, the saying would be “Design follows data.” In other words, the data you plan to use in a campaign, whether a stand-alone email campaign or as part of a nurture series or journey email, should dictate the set-up and design of that email, instead […] The post Dynamic email content: How data and design…

Read More »

The case for an email content audit

the-case-for-an-email-content-audit

When the COVID pandemic’s first wave initially struck in early 2020, many marketing teams were left without a clear crisis response plan. Many needed to develop new messaging plans overnight, creating campaigns that might have sounded good at the time but it quickly became clear that everyone had similar ideas. Even the most comprehensive crisis-management […] The post The case for an email content audit…

Read More »

Screening checklist for crisis response emails

screening-checklist-for-crisis-response-emails

As part of your crisis management email marketing revaluation, you might have to add some qualitative review questions to your campaign pre-deployment and quality-checking process. Besides checking for typos, broken links and call-to-action button copy, you should audit your content to make sure you’re keeping your customers’ interests in the forefront and not inadvertently offending […] The post Screening checklist for crisis response emails first…

Read More »

Screening checklist for crisis response emails

screening-checklist-for-crisis-response-emails

As part of your crisis management email marketing revaluation, you might have to add some qualitative review questions to your campaign pre-deployment and quality-checking process. Besides checking for typos, broken links and call-to-action button copy, you should audit your content to make sure you’re keeping your customers’ interests in the forefront and not inadvertently offending […] The post Screening checklist for crisis response emails first…

Read More »

Email for marketplace businesses

email-for-marketplace-businesses

Your customer’s relationship with your brand is complex. To borrow a phrase from the Beatles, it’s more like a long and winding road than a short path from awareness to conversion. That’s why the “one size fits all” model of email marketing doesn’t work as well as it used to. Messages that treat every customer […] The post Email for marketplace businesses first appeared on…

Read More »

Email for marketplace businesses

email-for-marketplace-businesses

Your customer’s relationship with your brand is complex. To borrow a phrase from the Beatles, it’s more like a long and winding road than a short path from awareness to conversion. That’s why the “one size fits all” model of email marketing doesn’t work as well as it used to. Messages that treat every customer […] The post Email for marketplace businesses first appeared on…

Read More »

Email Marketing Playbook For Success in the NormalNow

email-marketing-playbook-for-success-in-the-normalnow

Are we in the New Normal? The Next Normal? At Trendline, we’ve come up with our own description of the times we’re living through as the COVID-19 pandemic rolls on: the NormalNow. It recognizes that what’s “normal” differs from person to person, business to business, location to location. Today’s normal could be entirely different in […] The post Email Marketing Playbook For Success in the…

Read More »

Email Marketing Playbook For Success in the NormalNow

email-marketing-playbook-for-success-in-the-normalnow

Are we in the New Normal? The Next Normal? At Trendline, we’ve come up with our own description of the times we’re living through as the COVID-19 pandemic rolls on: the NormalNow. It recognizes that what’s “normal” differs from person to person, business to business, location to location. Today’s normal could be entirely different in […] The post Email Marketing Playbook For Success in the…

Read More »

Trendline Interactive Ranks No. 1862 on the 2020 Inc. 5000

trendline-interactive-ranks-no-1862-on-the-2020-inc.-5000

Trendline Interactive Ranks No. 1862 on the 2020 Inc. 5000 With Three-Year Revenue Growth of 228% Percent Austin, TX, October 8, 2020 – On August 12 Inc. magazine revealed Email consulting and professional services firm Trendline Interactive as No. 1862 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private […] The post Trendline Interactive Ranks No. 1862 on the…

Read More »

Six Key Things a CMO Needs to Know about Privacy Rules

six-key-things-a-cmo-needs-to-know-about-privacy-rules

Online Event: Oct. 20 • 10:00 AM – 12:00 PM ET Join Trendline’s Chief Privacy Officer, Chris Arrendale, as he discusses 6 Key Things a CMO Needs to Know About Privacy Rules. The session will also explore the practical impacts on Canadian marketers of rules in other jurisdictions, such as the EU’s GDPR and California’s […] The post Six Key Things a CMO Needs to…

Read More »

Email Marketing in the NormalNow

email-marketing-in-the-normalnow

Webinar: Nov. 17 • 1:00 PM ET / 10:00 AM PT • 45min Are we in the New Normal? The Next Normal? At Trendline Interactive, we’ve come up with our own description of the times we’re living through as the COVID-19 pandemic rolls on: the NormalNow. It recognizes that what’s “normal” differs from person to […] The post Email Marketing in the NormalNow first appeared…

Read More »

On-Demand Recording: Email Marketing In The NormalNow

on-demand-recording:-email-marketing-in-the-normalnow

On-Demand Webinar • 35min Are we in the New Normal? The Next Normal? At Trendline Interactive, we’ve come up with our own description of the times we’re living through as the COVID-19 pandemic rolls on: the NormalNow. It recognizes that what’s “normal” differs from person to person, business to business, location to location. Today’s normal […] The post On-Demand Recording: Email Marketing In The NormalNow…

Read More »

Did digital transformation really just accelerate by 5-6 years?

did-digital-transformation-really-just-accelerate-by-5-6-years?

For digital marketers, the big story of 2020 is not just the COVID-19 pandemic but the digital transformation it accelerated as the world stayed home to try to keep the virus in check. We explored some secondary statistics that prove that perhaps that did just happen. Consider these stats: Ecommerce takes off: This is the […] The post Did digital transformation really just accelerate by…

Read More »

Rishad Tobaccowala Joins Trendline’s Board of Directors

rishad-tobaccowala-joins-trendline’s-board-of-directors

Esteemed marketing strategist and business leader brings forty years of industry experience to the board.  AUSTIN, Texas – Sept 24, 2020 – Email consulting and professional services firm Trendline Interactive is pleased to announce the appointment of Rishad Tobaccowala as its newest Board Member. Tobaccowala is a Senior Adviser to the Publicis Groupe and is widely […] The post Rishad Tobaccowala Joins Trendline’s Board of Directors…

Read More »

3 email design principles that beat the creative silver bullet 

3-email-design-principles-that-beat-the-creative-silver-bullet 

Life – and email – don’t come with guarantees. Although we know what doesn’t work in email design, no single design solution – the silver bullet – will work every time.    However, email does have general principles that designers should follow to give subscribers the best possible experience: an email message that looks good across […] The post 3 email design principles that beat the…

Read More »

Improved Sender Reputation Improves Overall Conversions

improved-sender-reputation-improves-overall-conversions

Services Deliverability Audit IP Warming Deliverability Monitoring RentPath is a leading digital marketplace connecting millions of consumers with apartments, condos and houses for rent through its network of websites and mobile apps. RentPath’s category-leading brands include Apartment Guide, Rent.com, Lovely, Rentals.com, and RentalHouses.com. The company relies heavily on the email channel for client services, as […] The post Improved Sender Reputation Improves Overall Conversions first…

Read More »

Recruit More Guests and Create a Global Look for Email

recruit-more-guests-and-create-a-global-look-for-email

What we did: New Creative Approach Responsive Layout Creative Animation Performance Testing Airbnb is an online marketplace that enables people to list, find, and rent private lodging spaces for a small processing fee. It has over 1,500,000 listings in 34,000 cities and 191 countries. The Brief Airbnb needed more guests to become hosts, and establish […] The post Recruit More Guests and Create a Global…

Read More »

Launching a Product and Inspiring Customers

launching-a-product-and-inspiring-customers

What We Did
 Product launch campaign Copy and positioning strategy Creative design   Wacom, the leading brand in creative pen tablets, has supported digital artists with exceptional tools, product support, and innovation for more than 30 years. They inspire innovation and equip individuals to make the world a more creative place.   The Brief Wacom, […] The post Launching a Product and Inspiring Customers first…

Read More »

Value Creation Through Testing

value-creation-through-testing

What We Did
 Strategy Audit Testing Strategy Master Template Design Platform Support and 
Journey Development SMS & Push                 Banfield Pet Hospital is the largest general veterinary practice in the United States with more than 1,000 Hospitals and growing. The company employs over 3,600 veterinarians committed to providing […] The post Value Creation Through Testing first appeared on…

Read More »
>