1st party data

Understanding 1st, 2nd and 3rd party data for marketing success


The 360 degree view of a customer continues to be the crowning glory for modern marketing organizations and the analytics teams that support them. It drives the segmentation strategies the organization needs to succeed and the personalization that consumers have come to expect.  As more and more customer data becomes available, the picture of the […] The post Understanding 1st, 2nd and 3rd party data…

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