account based marketing

How to leverage partners for account-based marketing (ABM) success

how-to-leverage-partners-for-account-based-marketing-(abm)-success

What if you could double down on your account-based marketing (ABM) initiatives? By involving partners in the account-based marketing strategy, you have the potential to double your budget and the number of helping hands. Most organizations don’t think about this, but we did––and it’s working! ABM results increase ROI, with 97% of marketers reporting that […] The post How to leverage partners for account-based marketing…

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