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Customer Lifetime Value – Putting a Price on Profit Potential

customer-lifetime-value-–-putting-a-price-on-profit-potential

What Is Customer Lifetime Value? Take a look at your current customers. How well do you understand their value? Do you know how much revenue they produce for you? Do you understand how much it costs you to generate this revenue? And more importantly, are you able to predict these values into the future?  Customer […] The post Customer Lifetime Value – Putting a Price…

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Predicting the Unpredictable: Customer Analytics and Marketing in the Months Ahead

predicting-the-unpredictable:-customer-analytics-and-marketing-in-the-months-ahead

Do you remember where you were at the end of last year’s Q1? Of course you do! The world had just been thrown off-kilter by the global pandemic, and marketing and customer analytics professionals were doing their best to respond, adapt, and (in many cases) pivot to help their organizations survive.   As we shift our […] The post Predicting the Unpredictable: Customer Analytics and Marketing…

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Are you sending too much email?

are-you-sending-too-much-email?

Marketers shape their email strategy by asking questions. Many companies ask if they send too many emails—and often assume that they do. This is most likely based on a slew of reports and research studies asking questions along the lines of “Why do you unsubscribe from email?” It’s a fair question and, through our experience, […] The post Are you sending too much email? first…

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Pros and Cons of Microsoft Power BI – An Analyst’s Perspective

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Over the past year, our organization has used Power BI to build several self-serve analytics dashboards for our clients. For those of you who may be unfamiliar, Power BI is a business analytics software for developing interactive reports and sharing them with users in the organization who are looking for data-driven insights. Microsoft dubs Power […] The post Pros and Cons of Microsoft Power BI…

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Introduction to Dark Mode

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“Dark Mode” is gaining momentum in the email space. Android Authority found that 81.9% of tech-savvy users are using Dark Mode some or most of the time they view their devices, and that number will increase as others begin to adopt it.  This overview explains what Dark Mode is, why it is trending and how […] The post Introduction to Dark Mode first appeared on…

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5 tips to evaluate a new Email Service Provider (ESP)

5-tips-to-evaluate-a-new-email-service-provider-(esp)

Having the right Email Service Provider (ESP) that meets your needs is crucial for running an efficient and effective operation. It also can be the source of your martech headaches.  The right platform makes it easy for you to build and manage campaigns, track performance and analyze results, and incorporate data at every step. The […] The post 5 tips to evaluate a new Email…

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Creative trends in email 2021

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For most businesses the email channel has proven to be an extremely valuable utility as our lives and businesses have digitally transformed overnight. According to HubSpot, email marketers are sending 27% more emails than they then did pre-coronavirus, and 78% of marketers have seen an increase in email engagement over the last 12 months. But […] The post Creative trends in email 2021 first appeared…

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Harnessing current creative trends in email for better ROI

harnessing-current-creative-trends-in-email-for-better-roi

  For most businesses the email channel has proven to be an extremely valuable utility as our lives and businesses have digitally transformed overnight. According to HubSpot, email marketers are sending 27% more emails than they then did pre-coronavirus, and 78% of marketers have seen an increase in email engagement over the last 12 months. […] The post Harnessing current creative trends in email for…

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5 steps to email testing

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Great email marketing is not about having the BEST idea, it’s about the rapid & consistent execution of good ideas. World-class email programs are not built overnight, but instead require a commitment to constant innovation by experimenting, learning & adjusting. Testing ensures we take a data-led approach to optimization; the fastest route to increased engagement […] The post 5 steps to email testing first appeared…

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Why is an SFMC expert hard to find?

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Did you know that fewer than half of marketers are getting good use from their Email Service Provider (ESP)s? In fact, a Holistic study revealed that only 44% of marketers that use marketing suites like Salesforce Marketing Cloud (SFMC) say they use half or more of the main functionalities the suite has to offer. SFMC […] The post Why is an SFMC expert hard to…

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Three ways thriving email marketing programs grow healthy email lists

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At the core of any successful email marketing program lies a healthy database of subscribers. Therefore, marketers should make growing that database a central priority. However, list growth continues to be difficult for marketers. An Ascend2 survey reported that 34% of respondents found “increasing email list size” was a difficult objective to achieve. This was […] The post Three ways thriving email marketing programs grow…

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Re-engagement email best practices

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Sending opt-in or re-engagement email campaigns to subscribers to verify and keep email permission is not a new idea. And yet, the pertinence of these campaigns is increasing. Over time, a portion of your email list will become unengaged. Disengagement creates several negative impacts for your email marketing. These include lower response rates and wasted […] The post Re-engagement email best practices first appeared on…

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4 ways to clean up your martech mess

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In our previous post, “9 signs your martech is a mess,” we helped you determine whether your marketing technology stack works like a dream or is one hot martech mess. If you discovered that your tech is causing you stress, read this post to start identifying the solutions to your tech headaches. Martech messes don’t […] The post 4 ways to clean up your martech…

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Advanced methods to measure email acquisition strategy

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Your email marketing program relies on many factors for success, but the most important is the quality of your email database. In earlier blog posts we’ve reviewed strategies for acquiring more of the high-quality email addresses that will grow your email program and help you achieve your business goals, and for measuring the success of […] The post Advanced methods to measure email acquisition strategy…

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Email content strategy: 2 ways to build up your email program

email-content-strategy:-2-ways-to-build-up-your-email-program

A well-rounded email program does more than just send messages that say “Buy this.” You can communicate effectively and continuously with an email program that includes many kinds of content and messages that align with your email content strategy and goals. Effective email messages combine captivating images and optimized design with strong copy in  articles […] The post Email content strategy: 2 ways to build…

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Measure your email acquisition success

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The lifeblood of a high performing email program is growing the email subscriber base, whether by converting current customers into subscribers or attracting new ones. Having a growing subscriber list is an important indicator of a healthy digital marketing program, but the quality of those subscribers is just as important as their quantity. In this […] The post Measure your email acquisition success first appeared…

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9 signs your martech is a mess

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Many companies come to us for help because they’re not getting the results they need from their marketing programs. With clusters of interrelated issues, companies often find it hard to pinpoint the problems. This leaves them feeling as if their martech is just a mess. When we investigate, we often find a big source of […] The post 9 signs your martech is a mess…

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SFMC Feature: Deployment Manager

sfmc-feature:-deployment-manager

As many users of Salesforce Marketing Cloud (SFMC) know, over time your SFMC account can get quite messy and feel overwhelming. This can happen as part of a merger & acquisition, when multiple brands are merged into one SFMC account or a new Business Unit is set up in an existing account.  Regardless of the […] The post SFMC Feature: Deployment Manager first appeared on…

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4 holiday email tips to stay on the nice list this season

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Like every year, the 2020 holiday season will undoubtedly be stressful. Unfortunately, this blog will not help you find that new and clever way to say ‘happy holidays.’ However, it will provide some tips for creating and maintaining more positive subscriber relationships. Here is our advice to help you survive the season and close out […] The post 4 holiday email tips to stay on…

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How data and design work together

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You’ve probably heard of the saying “Form follows function.” In email, the saying would be “Design follows data.” In other words, the data you plan to use in a campaign, whether a stand-alone email campaign or as part of a nurture series or journey email, should dictate the set-up and design of that email, instead […] The post How data and design work together first…

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