customer data

4 Ways your marketing team can support your pricing strategy


Promotional pricing decisions are traditionally not driven by the marketing team, but they, and in particular the team responsible for creating and sending messages to your customers, are sitting on a treasure trove of data that can support your product team in making the best promotional pricing decisions. As a modern marketer, what actions can […] The post 4 Ways your marketing team can support

Read More »

Understanding 1st, 2nd and 3rd party data for marketing success


The 360 degree view of a customer continues to be the crowning glory for modern marketing organizations and the analytics teams that support them. It drives the segmentation strategies the organization needs to succeed and the personalization that consumers have come to expect.  As more and more customer data becomes available, the picture of the […] The post Understanding 1st, 2nd and 3rd party data…

Read More »