data and analytics

The importance of data literacy across the organization

the-importance-of-data-literacy-across-the-organization

Companies are collecting more data than ever before in hopes of unveiling sophisticated insights about their customers, but there is one problem that stands in the way of those insights. That problem is a lack of data literacy. Most of your team likely struggles with interpreting and making sense of the data, nevermind being able […] The post The importance of data literacy across the…

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How Apple’s Mail Privacy Protection impacts today’s reporting and analytics

how-apple’s-mail-privacy-protection-impacts-today’s-reporting-and-analytics

Due to recent privacy updates from Apple, email open rates are no longer a reliable metric to report on, since these numbers are now inflated. What does this change mean for email Marketers who have been relying on open rates in campaign reporting as a proxy for subscriber engagement for years? And more importantly, what […] The post How Apple’s Mail Privacy Protection impacts today’s…

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4 Steps every company should take to protect sensitive data

4-steps-every-company-should-take-to-protect-sensitive-data

We live in a data-driven world. The data you collect, store, and use will shape your organizational strategy and provide new insights on how to best meet your customers’ needs. However, with great power comes great responsibility. Beyond the financial and legal risks, customers are demanding that the organizations they deal with handle their data […] The post 4 Steps every company should take to…

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Four principles of ethical data use

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Have you ever thought about the amount of data your company collects on any given day? With such a vast amount of data being collected, ethical questions about what you should or shouldn’t do with that data arise, particularly when you’re dealing with sensitive or personal information.  Below we outline our four basic principles of […] The post Four principles of ethical data use first…

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Making data memorable with storytelling

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Marketing analysts work hard to gather and analyze data, to generate insights, and to find a variety of impactful ways to present their findings to their audience with impressive data visualizations. But, if analysts want to capture their audience’s attention and to truly resonate with them––and for their audience to actually use their findings in […] The post Making data memorable with storytelling first appeared…

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Making data memorable with storytelling

making-data-memorable-with-storytelling

Marketing analysts work hard to gather and analyze data, to generate insights, and to find a variety of impactful ways to present their findings to their audience with impressive data visualizations. But, if analysts want to capture their audience’s attention and to truly resonate with them––and for their audience to actually use their findings in […] The post Making data memorable with storytelling first appeared…

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Pros and Cons of Microsoft Power BI – An Analyst’s Perspective

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Over the past year, our organization has used Power BI to build several self-serve analytics dashboards for our clients. For those of you who may be unfamiliar, Power BI is a business analytics software for developing interactive reports and sharing them with users in the organization who are looking for data-driven insights. Microsoft dubs Power […] The post Pros and Cons of Microsoft Power BI…

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Trendline Interactive Acquires Data Insight Group to Expand its Advanced Analytics and Data Science Business

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AUSTIN, Texas, Feb. 25, 2021 /PRNewswire/ — Trendline Interactive, a digital messaging consulting and professional services firm headquartered in Austin, Texas, today announced the acquisition of Canadian data and analytics company Data Insight Group (DiG). This further strengthens Trendline’s data science and analytics services in order to better help its customers understand their data and […] The post Trendline Interactive Acquires Data Insight Group to…

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