digital marketing

The path to unlocking your email program’s full potential

the-path-to-unlocking-your-email-program’s-full-potential

As an email-centric marketing leader, you carry the weight of ensuring that your email program is operating effectively and efficiently. But what should you do when you begin to realize things aren’t working the way they should? The marketing technology stack often gets the blame, especially if you have operated with the same tech for […] The post The path to unlocking your email program’s…

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Customer Lifetime Value – Putting a price on profit potential

customer-lifetime-value-–-putting-a-price-on-profit-potential

What Is Customer Lifetime Value? Take a look at your current customers. How well do you understand their value? Do you know how much revenue they produce for you? Do you understand how much it costs you to generate this revenue? And more importantly, are you able to predict these values into the future?  Customer […] The post Customer Lifetime Value – Putting a price…

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Content Marketing 101: What’s in it for Me?

content-marketing-101:-what’s-in-it-for-me?

It has probably happened to you. You meet a guy at a conference or party who starts talking about himself, and within 15 seconds, you’re looking for an escape. Guess what! The same thing happens when we send an email about our brilliant products or services. However, we don’t even get 15 seconds–we get approximately […] The post Content Marketing 101: What’s in it for…

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How to Avoid Digital Marketing Fatigue

how-to-avoid-digital-marketing-fatigue

Are you finding it difficult to keep customers engaged with your messaging? While the loss of subscribers over time is inevitable, you need to identify ways that can help minimize this churn. It is critical to know at what point customers will fatigue and have a strategy to re-engage them. Tenure & Fatigue Analysis The degree of marketing fatigue depends on numerous factors, such as…

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