Email Creative

Introduction to Dark Mode

introduction-to-dark-mode

“Dark Mode” is gaining momentum in the email space. Android Authority found that 81.9% of tech-savvy users are using Dark Mode some or most of the time they view their devices, and that number will increase as others begin to adopt it.  This overview explains what Dark Mode is, why it is trending and how […] The post Introduction to Dark Mode first appeared on…

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Harnessing current creative trends in email for better ROI

harnessing-current-creative-trends-in-email-for-better-roi

  For most businesses the email channel has proven to be an extremely valuable utility as our lives and businesses have digitally transformed overnight. According to HubSpot, email marketers are sending 27% more emails than they then did pre-coronavirus, and 78% of marketers have seen an increase in email engagement over the last 12 months. […] The post Harnessing current creative trends in email for…

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Creative trends in email 2021

creative-trends-in-email-2021

For most businesses the email channel has proven to be an extremely valuable utility as our lives and businesses have digitally transformed overnight. According to HubSpot, email marketers are sending 27% more emails than they then did pre-coronavirus, and 78% of marketers have seen an increase in email engagement over the last 12 months. But […] The post Creative trends in email 2021 first appeared…

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Recruit More Guests and Create a Global Look for Email

recruit-more-guests-and-create-a-global-look-for-email

What we did: New Creative Approach Responsive Layout Creative Animation Performance Testing Airbnb is an online marketplace that enables people to list, find, and rent private lodging spaces for a small processing fee. It has over 1,500,000 listings in 34,000 cities and 191 countries. The Brief Airbnb needed more guests to become hosts, and establish […] The post Recruit More Guests and Create a Global…

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Launching a Product and Inspiring Customers

launching-a-product-and-inspiring-customers

What We Did
 Product launch campaign Copy and positioning strategy Creative design   Wacom, the leading brand in creative pen tablets, has supported digital artists with exceptional tools, product support, and innovation for more than 30 years. They inspire innovation and equip individuals to make the world a more creative place.   The Brief Wacom, […] The post Launching a Product and Inspiring Customers first…

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Trendline’s Top 10 Articles of All Time

trendline’s-top-10-articles-of-all-time

August marks Trendline’s 10-year anniversary, and we’ve had a lot to say! Here’s a list of our top-read articles of all time. From holiday emails to deliverability resources, there has been no shortage of Trendline content through the years. 10. Overview of the Enterprise Email Service Provider Landscape The Enterprise Email Service Provider (ESP) landscape […] The post Trendline's Top 10 Articles of All Time…

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People Don’t Read–They Scan

people-don’t-read–they-scan

You may have heard that digital readers don’t read–they scan. Some people even suggest that our brains have adapted to this new way of “reading,” meaning novelists should be alarmed. But what about digital marketers? Should we be alarmed, too? Well, there was a stat bobbing around recently that said humans now have an eight-second attention span, one second less than that of a goldfish.…

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Think Like a Designer to Increase Email Metrics

think-like-a-designer-to-increase-email-metrics

Form and function are the most important elements in determining a design’s success, but understanding what that looks like and how it works is a challenge all marketers face. If an email looks great but functions horribly, you will lose out on clicks. If it functions well but looks amateurish, you will also lose out on clicks and, most likely, the respect of your subscribers.…

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