Email Design

Dynamic email content: How data and design work together

dynamic-email-content:-how-data-and-design-work-together

You’ve probably heard of the saying “Form follows function.” In email, the saying would be “Design follows data.” In other words, the data you plan to use in a campaign, whether a stand-alone email campaign or as part of a nurture series or journey email, should dictate the set-up and design of that email, instead […] The post Dynamic email content: How data and design…

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3 email design principles that beat the creative silver bullet 

3-email-design-principles-that-beat-the-creative-silver-bullet 

Life – and email – don’t come with guarantees. Although we know what doesn’t work in email design, no single design solution – the silver bullet – will work every time.    However, email does have general principles that designers should follow to give subscribers the best possible experience: an email message that looks good across […] The post 3 email design principles that beat the…

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