Email Design

Introduction to Dark Mode

introduction-to-dark-mode

“Dark Mode” is gaining momentum in the email space. Android Authority found that 81.9% of tech-savvy users are using Dark Mode some or most of the time they view their devices, and that number will increase as others begin to adopt it.  This overview explains what Dark Mode is, why it is trending and how […] The post Introduction to Dark Mode first appeared on…

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How data and design work together

how-data-and-design-work-together

You’ve probably heard of the saying “Form follows function.” In email, the saying would be “Design follows data.” In other words, the data you plan to use in a campaign, whether a stand-alone email campaign or as part of a nurture series or journey email, should dictate the set-up and design of that email, instead […] The post How data and design work together first…

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