Email Engagement

Triggered emails – what they are and why you need them

triggered-emails-–-what-they-are-and-why-you-need-them

As a marketing tool, email performs best when you are sending the right message to the right audience at the right time. No matter how spectacular your marketing team may be, it’s impractical at scale to have a human responding in realtime to a user’s every action. Incorporating triggered emails into your program will get […] The post Triggered emails – what they are and…

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Triggered emails – what they are and why you need them

triggered-emails-–-what-they-are-and-why-you-need-them

As a marketing tool, email performs best when you are sending the right message to the right audience at the right time. No matter how spectacular your marketing team may be, it’s impractical at scale to have a human responding in realtime to a user’s every action. Incorporating triggered emails into your program will get […] The post Triggered emails – what they are and…

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Empowering your team with data literacy

empowering-your-team-with-data-literacy

Modern marketing is powered by data. Data drives your segmentation strategy and unlocks your personalization project, and these data-enabled outcomes are only a sampling of what is quickly becoming table stakes in today’s competitive environment. A fundamental step in becoming a data driven organization is  data literacy. It’s impossible to overstate the importance of fostering […] The post Empowering your team with data literacy first…

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Email deliverability: Protecting your investment

email-deliverability:-protecting-your-investment

If you had the opportunity to buy 1,000 shares of a stock at $1 each, knowing you could later sell them for $42 a piece, you’d jump at the chance, right?  According to the Direct Marketing Association the current ROI on email is exactly that 42:1.  With this impressive ROI in mind, is your organization […] The post Email deliverability: Protecting your investment first appeared…

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Email deliverability: Protecting your investment

email-deliverability:-protecting-your-investment

If you had the opportunity to buy 1,000 shares of a stock at $1 each, knowing you could later sell them for $42 a piece, you’d jump at the chance, right?  According to the Direct Marketing Association the current ROI on email is exactly that 42:1.  With this impressive ROI in mind, is your organization […] The post Email deliverability: Protecting your investment first appeared…

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