Email Marketing

Buyer trust: the overlooked factor in deliverability

buyer-trust:-the-overlooked-factor-in-deliverability

When you discover that your email messages are going to your subscribers’ spam folders, you’re probably going to blame the ISPs first. After all, you never sign up subscribers without their permission. If you’re already using opt-in, why are you having deliverability issues? The answer is that deliverability is a complex network of factors in […] The post Buyer trust: the overlooked factor in deliverability…

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How Apple’s Mail Privacy Protection impacts today’s reporting and analytics

how-apple’s-mail-privacy-protection-impacts-today’s-reporting-and-analytics

Marketers have been relying on open rates in campaign reporting as a proxy for subscriber engagement for years now. Starting on September 20, 2021, as a result of the upcoming privacy updates from Apple, email opens will no longer be a reliable metric to report on since these numbers will be inflated. What does the […] The post How Apple’s Mail Privacy Protection impacts today’s…

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7 Creative ways to increase email click rates

7-creative-ways-to-increase-email-click-rates

Apple’s impending Mail Privacy Protection feature will force marketers to look beyond the open rate to focus on engagement metrics that matter. The click is one of those metrics.  As a marketer, you have a new quest – to do everything in your power to encourage customers to click. This is a best practice whose […] The post 7 Creative ways to increase email click…

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Welcome Emails 101

welcome-emails-101

A Welcome Email is the first look subscribers have into a company’s brand. It should reflect the brand, thank the subscribers for subscribing, provide guidance as to what they can expect, and generate excitement for upcoming emails. Properly implementing the Welcome Email as a key element of your email marketing campaign avoids setting a negative […] The post Welcome Emails 101 first appeared on Trendline…

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What do your ESP metrics really tell you about your deliverability?

what-do-your-esp-metrics-really-tell-you-about-your-deliverability?

Knowing the deliverability of your email campaigns is essential to understand how well it’s doing. It also can be one of the hardest metrics to nail down. You might think you know your deliverability because you can look at the dashboard in your email service platform and see that 99% of your emails got delivered. […] The post What do your ESP metrics really tell…

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Understanding 1st, 2nd and 3rd party data for marketing success

understanding-1st,-2nd-and-3rd-party-data-for-marketing-success

The 360 degree view of a customer continues to be the crowning glory for modern marketing organizations and the analytics teams that support them. It drives the segmentation strategies the organization needs to succeed and the personalization that consumers have come to expect.  As more and more customer data becomes available, the picture of the […] The post Understanding 1st, 2nd and 3rd party data…

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3 ways to optimize your email program this Spring

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Spring is in the air! The perfect time to take a look at your email program and get a better understanding of what’s working, what’s not working, and where you might need some support.  Spring cleaning at work can provide an opportunity to practice being more mindful of the tasks you’re doing, promote a more […] The post 3 ways to optimize your email program…

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3 ways to optimize your email program this Spring

3-ways-to-optimize-your-email-program-this-spring

Spring is in the air! The perfect time to take a look at your email program and get a better understanding of what’s working, what’s not working, and where you might need some support.  Spring cleaning at work can provide an opportunity to practice being more mindful of the tasks you’re doing, promote a more […] The post 3 ways to optimize your email program…

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Making data memorable with storytelling

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Marketing analysts work hard to gather and analyze data, to generate insights, and to find a variety of impactful ways to present their findings to their audience with impressive data visualizations. But, if analysts want to capture their audience’s attention and to truly resonate with them––and for their audience to actually use their findings in […] The post Making data memorable with storytelling first appeared…

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Making data memorable with storytelling

making-data-memorable-with-storytelling

Marketing analysts work hard to gather and analyze data, to generate insights, and to find a variety of impactful ways to present their findings to their audience with impressive data visualizations. But, if analysts want to capture their audience’s attention and to truly resonate with them––and for their audience to actually use their findings in […] The post Making data memorable with storytelling first appeared…

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Harnessing current creative trends in email for better ROI

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  For most businesses the email channel has proven to be an extremely valuable utility as our lives and businesses have digitally transformed overnight. According to HubSpot, email marketers are sending 27% more emails than they then did pre-coronavirus, and 78% of marketers have seen an increase in email engagement over the last 12 months. […] The post Harnessing current creative trends in email for…

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Creative trends in email 2021

creative-trends-in-email-2021

For most businesses the email channel has proven to be an extremely valuable utility as our lives and businesses have digitally transformed overnight. According to HubSpot, email marketers are sending 27% more emails than they then did pre-coronavirus, and 78% of marketers have seen an increase in email engagement over the last 12 months. But […] The post Creative trends in email 2021 first appeared…

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Three ways thriving email marketing programs grow healthy email lists

three-ways-thriving-email-marketing-programs-grow-healthy-email-lists

At the core of any successful email marketing program lies a healthy database of subscribers. Therefore, marketers should make growing that database a central priority. However, list growth continues to be difficult for marketers. An Ascend2 survey reported that 34% of respondents found “increasing email list size” was a difficult objective to achieve. This was […] The post Three ways thriving email marketing programs grow…

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4 ways to clean up your martech mess

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In our previous post, “9 signs your martech is a mess,” we helped you determine whether your marketing technology stack works like a dream or is one hot martech mess. If you discovered that your tech is causing you stress, read this post to start identifying the solutions to your tech headaches. Martech messes don’t […] The post 4 ways to clean up your martech…

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Measure your email acquisition success

measure-your-email-acquisition-success

The lifeblood of a high performing email program is growing the email subscriber base, whether by converting current customers into subscribers or attracting new ones. Having a growing subscriber list is an important indicator of a healthy digital marketing program, but the quality of those subscribers is just as important as their quantity. In this […] The post Measure your email acquisition success first appeared…

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The case for an email content audit

the-case-for-an-email-content-audit

When COVID’s first wave initially struck in early 2020, many marketing teams were left without a clear crisis response plan. Many needed to develop new messaging plans overnight and created campaigns that might have sounded good at the time, but it quickly became clear that everyone had similar ideas. Even the most comprehensive crisis-management protocols […] The post The case for an email content audit…

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How to run a successful email content audit

how-to-run-a-successful-email-content-audit

When COVID’s first wave initially struck in early 2020, many marketing teams were left without a clear crisis response plan. Many needed to develop new messaging plans overnight and created campaigns that might have sounded good at the time, but it quickly became clear that everyone had similar ideas. Even the most comprehensive crisis-management protocols […] The post How to run a successful email content…

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Screening checklist for crisis response emails

screening-checklist-for-crisis-response-emails

As part of your crisis management email marketing revaluation, you might have to add some qualitative review questions to your campaign pre-deployment and quality-checking process. Besides checking for typos, broken links and call-to-action button copy, you should audit your content to make sure you’re keeping your customers’ interests in the forefront and not inadvertently offending […] The post Screening checklist for crisis response emails first…

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Screening checklist for crisis response emails

screening-checklist-for-crisis-response-emails

As part of your crisis management email marketing revaluation, you might have to add some qualitative review questions to your campaign pre-deployment and quality-checking process. Besides checking for typos, broken links and call-to-action button copy, you should audit your content to make sure you’re keeping your customers’ interests in the forefront and not inadvertently offending […] The post Screening checklist for crisis response emails first…

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Email for marketplace businesses

email-for-marketplace-businesses

Your customer’s relationship with your brand is complex. To borrow a phrase from the Beatles, it’s more like a long and winding road than a short path from awareness to conversion. That’s why the “one size fits all” model of email marketing doesn’t work as well as it used to. Messages that treat every customer […] The post Email for marketplace businesses first appeared on…

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