Email Metrics

Email deliverability: Protecting your investment

email-deliverability:-protecting-your-investment

If you had the opportunity to buy 1,000 shares of a stock at $1 each, knowing you could later sell them for $42 a piece, you’d jump at the chance, right?  According to the Direct Marketing Association the current ROI on email is exactly that 42:1.  With this impressive ROI in mind, is your organization […] The post Email deliverability: Protecting your investment first appeared…

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Are you sending too much email?

are-you-sending-too-much-email?

Marketers shape their email strategy by asking questions. Many companies ask if they send too many emails—and often assume that they do. This is most likely based on a slew of reports and research studies asking questions along the lines of “Why do you unsubscribe from email?” It’s a fair question and, through our experience, […] The post Are you sending too much email? first…

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