partner marketing

How to leverage partners for account-based marketing (ABM) success


What if you could double down on your account-based marketing (ABM) initiatives? By involving partners in the account-based marketing strategy, you have the potential to double your budget and the number of helping hands. Most organizations don’t think about this, but we did––and it’s working! ABM results increase ROI, with 97% of marketers reporting that […] The post How to leverage partners for account-based marketing

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The Case For Co-Marketing


When it comes to solving marketing problems for clients, two heads are better than one.  The Case For Co-Marketing Are you having trouble expanding your market reach to new customers? Are you trying to break into an entirely new market with a different product or service without luck? The case for co-marketing, joint marketing efforts between two companies to promote individual products along similar paths,…

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