Did you know that fewer than half of marketers are getting good use from their Email Service Provider (ESP)s? In fact, a Holistic study revealed that only 44% of marketers that use marketing suites like Salesforce Marketing Cloud (SFMC) say they use half or more of the main functionalities the suite has to offer. SFMC […] The post Why is an SFMC expert hard to…
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As many users of Salesforce Marketing Cloud (SFMC) know, over time your SFMC account can get quite messy and feel overwhelming. This can happen as part of a merger & acquisition, when multiple brands are merged into one SFMC account or a new Business Unit is set up in an existing account. Regardless of the […] The post SFMC Feature: Deployment Manager first appeared on…
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Place yourself in the shoes of a large brand interested in expanding their reach internationally. What would it take to expand their current domestic email marketing program into a global program? What would need to change? Where would you start? What resources must you leverage? There’s quite a bit to consider – and we have answers. This solution for creating emails that allow brands to…
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Place yourself in the shoes of a large brand interested in expanding their reach internationally. What would it take to expand their current domestic email marketing program into a global program? What would need to change? Where would you start? What resources must you leverage? There’s quite a bit to consider – and we have […] The post Internationalizing an Email Program first appeared on…
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Salesforce Marketing Cloud Consultant certified I just earned my Salesforce Marketing Cloud Consultant certification after only six months working with the Salesforce Marketing Cloud platform. I even passed it on my first try – a real accomplishment given how complex the certification exam is. I’m not saying this to brag about myself, although I’m pleased to have come so far so fast – I’ve been…
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I just earned my Salesforce Marketing Cloud Consultant certification after only six months working with the Salesforce Marketing Cloud platform. I even passed it on my first try – a real accomplishment given how complex the certification exam is. I’m not saying this to brag about myself, although I’m pleased to have come so far […] The post My Dynamic Success at Trendline within Salesforce…
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