subscriber engagement

Welcome Emails 101

welcome-emails-101

A Welcome Email is the first look subscribers have into a company’s brand. It should reflect the brand, thank the subscribers for subscribing, provide guidance as to what they can expect, and generate excitement for upcoming emails. Properly implementing the Welcome Email as a key element of your email marketing campaign avoids setting a negative […] The post Welcome Emails 101 first appeared on Trendline…

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How to Avoid Digital Marketing Fatigue

how-to-avoid-digital-marketing-fatigue

Are you finding it difficult to keep customers engaged with your messaging? While the loss of subscribers over time is inevitable, you need to identify ways that can help minimize this churn. It is critical to know at what point customers will fatigue and have a strategy to re-engage them. Tenure & Fatigue Analysis The degree of marketing fatigue depends on numerous factors, such as…

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