A Welcome Email is the first look subscribers have into a company’s brand. It should reflect the brand, thank the subscribers for subscribing, provide guidance as to what they can expect, and generate excitement for upcoming emails. Properly implementing the Welcome Email as a key element of your email marketing campaign avoids setting a negative […] The post Welcome Emails 101 first appeared on Trendline…
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EMJ July 20, 2021 Article, Email Marketing, Email Marketing Strategy, Email Subject Lines, Email Subscribers, InboxPros, subscriber engagement, subscriber journey, welcome email 0
