Automation

6 Tips for Building an Effective Message Map for Your Email Campaign

6-tips-for-building-an-effective-message-map-for-your-email-campaign

A well-thought-out message map is the key to a successful multi-effort email series, and if you’re automating that series for use over the long term then it’s doubly important to get the message map right. The message map is an outline for which key topics will appear in each of your emails. The idea is that each email should stand alone – but together they

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6 MORE Tips for More Effective Automated Email Programs

6-more-tips-for-more-effective-automated-email-programs

This is part 2 of my series on email marketing automation (here’s part 1) — check out these tips to make your current automations more effective and/or to create new automations that will up the profitability of your email program! Note: I presented some of this content at the GURU Conference in November 2022, but due to time constraints I could not present all of

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6 Tips for More Effective Automated Email Programs

6-tips-for-more-effective-automated-email-programs

Check out these tips to make your current automations more effective and/or to create new automations that will up the profitability of your email program! Note: I presented some of this content at the GURU Conference in November 2022, but due to time constraints I could not present all of it. So, if you saw me there, this post and it’s soon-to-be-published companion will give

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#TBT: Do Not Reply to This Email

#tbt:-do-not-reply-to-this-email

This article written by Jeanne Jennings was first published by ClickZ on September 1, 2014. A full half of the transactional messages I recently reviewed in my inbox asked me not to reply to the email. In this age when most companies are actively trying to engage them in social media, why don’t they want email replies? Here are some reasons – along with ways, if…

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#TBT: Do Not Reply to This Email

#tbt:-do-not-reply-to-this-email

A full half of the transactional messages I recently reviewed in my inbox asked me not to reply to the email. In this age when most companies are actively trying to engage them in social media, why don’t they want email replies? Here are some reasons – along with ways, if you must, to make “Do not reply to this email” more reader-friendly. First off, I…

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#TBT: Do Not Reply to This Email

#tbt:-do-not-reply-to-this-email

A full half of the transactional messages I recently reviewed in my inbox asked me not to reply to the email. In this age when most companies are actively trying to engage them in social media, why don’t they want email replies? Here are some reasons – along with ways, if you must, to make “Do not reply to this email” more reader-friendly. First off, I…

Read More »

#TBT: Do Not Reply to This Email

#tbt:-do-not-reply-to-this-email

A full half of the transactional messages I recently reviewed in my inbox asked me not to reply to the email. In this age when most companies are actively trying to engage them in social media, why don’t they want email replies? Here are some reasons – along with ways, if you must, to make “Do not reply to this email” more reader-friendly. First off, I…

Read More »

5 Tips for Making Your Migration to a New MAP or ESP as Painless as Possible

5-tips-for-making-your-migration-to-a-new-map-or-esp-as-painless-as-possible

You’ve done your research, vetted the solutions, decided on your vendor of choice and signed the contract. Now you have a new marketing automation platform (MAP) or email service provider (ESP) at your disposal. But here comes the difficult part: migrating to your new platform. Not to scare you, but anyone who’s gone through this once thinks twice before changing vendors. It takes time, effort, and…

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5 Tips for Making Your Migration to a New MAP or ESP as Painless as Possible

5-tips-for-making-your-migration-to-a-new-map-or-esp-as-painless-as-possible

You’ve done your research, vetted the solutions, decided on your vendor of choice and signed the contract. Now you have a new marketing automation platform (MAP) or email service provider (ESP) at your disposal. But here comes the difficult part: migrating to your new platform. Not to scare you, but anyone who’s gone through this once thinks twice before changing vendors. It takes time, effort, and…

Read More »

5 Tips for Making Your Migration to a New MAP or ESP as Painless as Possible

5-tips-for-making-your-migration-to-a-new-map-or-esp-as-painless-as-possible

You’ve done your research, vetted the solutions, decided on your vendor of choice and signed the contract. Now you have a new marketing automation platform (MAP) or email service provider (ESP) at your disposal. But here comes the difficult part: migrating to your new platform. Not to scare you, but anyone who’s gone through this once thinks twice before changing vendors. It takes time, effort, and…

Read More »

Effective Drip Series Message Maps

effective-drip-series-message-maps

In the last couple of months, I’ve had the privilege of helping a number of companies improve the performance of their email drip series, or multi-effort email campaigns, as they are also called. One consistent weak spot: the message map that drives these campaigns. Here are a few tips… It’s so nice to see email marketers take the leap from single sends to automated drip…

Read More »

Effective Drip Series Message Maps

effective-drip-series-message-maps

In the last couple of months, I’ve had the privilege of helping a number of companies improve the performance of their email drip series, or multi-effort email campaigns, as they are also called. One consistent weak spot: the message map that drives these campaigns. Here are a few tips… It’s so nice to see email marketers take the leap from single sends to automated drip…

Read More »

Effective Drip Series Message Maps

effective-drip-series-message-maps

In the last couple of months, I’ve had the privilege of helping a number of companies improve the performance of their email drip series, or multi-effort email campaigns, as they are also called. One consistent weak spot: the message map that drives these campaigns. Here are a few tips… It’s so nice to see email marketers take the leap from single sends to automated drip…

Read More »

3 Misunderstandings that doom new email marketers

3-misunderstandings-that-doom-new-email-marketers

I had a call last month with some smart people who were new to email marketing. It was concerning to me how misunderstandings were driving their efforts — and dooming their program. Here’s how to avoid the same fate. Misunderstanding #1: You need a large email list to be successful There’s no magic ‘threshold’ on list size; you can have a list of a million…

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