Best Practices

6 Tips for Better Subject Lines, Preheader Text, and Headlines

6-tips-for-better-subject-lines,-preheader-text,-and-headlines

I am a numbers person. When I work with clients, I always want to start with the data. The data helps me understand how subscribers are interacting with the email program. And how they interact with the email messages, what they think about the program, is more important than what I think, or even what the client thinks. But even without numbers, there are email

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