#TBT: Hockey, Email, and Content: Turning Prospects and Customers into Fans


Extremely successful organizations don’t just serve their customers – they wow them. Their goal isn’t just to turn email subscribers into customers or customers into repeat customers, it’s to turn them into fans. Fans who value the relationship they have with the brand – and who are vocal advocates both on- and off-line to influence their family members, friends, and colleagues to feel the same. Email…

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