In the last couple of months, I’ve had the privilege of helping a number of companies improve the performance of their email drip series, or multi-effort email campaigns, as they are also called. One consistent weak spot: the message map that drives these campaigns. Here are a few tips… It’s so nice to see email marketers take the leap from single sends to automated drip…
Read More »Effective Drip Series Message Maps
In the last couple of months, I’ve had the privilege of helping a number of companies improve the performance of their email drip series, or multi-effort email campaigns, as they are also called. One consistent weak spot: the message map that drives these campaigns. Here are a few tips… It’s so nice to see email marketers take the leap from single sends to automated drip…
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