email list growth

Case Study: 46% Increase in Email List Growth

case-study:-46%-increase-in-email-list-growth

A few years ago, I noticed a trend in website architecture – putting email opt-in calls-to-action (CTAs) in the footer. I don’t mean in the footer and elsewhere throughout the site – I mean in the footer and no where else. I’ve been told it’s a ‘best practice.’ Well, maybe. But not if you’re looking to grow your email list. I’ve done case studies previously…

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Case Study: 46% Increase in Email List Growth

case-study:-46%-increase-in-email-list-growth

A few years ago, I noticed a trend in website architecture – putting email opt-in calls-to-action (CTAs) in the footer. I don’t mean in the footer and elsewhere throughout the site – I mean in the footer and no where else. I’ve been told it’s a ‘best practice.’ Well, maybe. But not if you’re looking to grow your email list. I’ve done case studies previously…

Read More »

The Honeymoon Effect: New Subscribers Click at a Rate 116% Greater than Existing Subscribers

the-honeymoon-effect:-new-subscribers-click-at-a-rate-116%-greater-than-existing-subscribers

For most organizations, older names on your list will perform less well than people that recently opted in to receive email from you. It’s something I call the honeymoon effect – newer people on your list are typically more excited to receive your email – and more likely to read and take action on it. Here’s a case study showing that new subscribers open at…

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The Honeymoon Effect: New Subscribers Click at a Rate 116% Greater than Existing Subscribers

the-honeymoon-effect:-new-subscribers-click-at-a-rate-116%-greater-than-existing-subscribers

For most organizations, older names on your list will perform less well than people that recently opted in to receive email from you. It’s something I call the honeymoon effect – newer people on your list are typically more excited to receive your email – and more likely to read and take action on it. Here’s a case study showing that new subscribers open at…

Read More »

The Honeymoon Effect: New Subscribers Click at a Rate 116% Greater than Existing Subscribers

the-honeymoon-effect:-new-subscribers-click-at-a-rate-116%-greater-than-existing-subscribers

For most organizations, older names on your list will perform less well than people that recently opted in to receive email from you. It’s something I call the honeymoon effect – newer people on your list are typically more excited to receive your email – and more likely to read and take action on it. Here’s a case study showing that new subscribers open at…

Read More »
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