How effective is your online email sign-up? Here’s a case study showing how simple, inexpensive changes to a client’s sign-up page took it from less than a 10% conversion rate to a 45% conversion rate, a 350% boost. Read on to see the issues I identified on their original page and how we addressed them in the revised page that boosted performance. I’ve written about the “honeymoon effect”…
Read More »350% Boost in Email List Growth Thanks to Small Changes to the Sign-up Page
