List Growth

A Tale of Two Purchased Lists (A Case Study)

a-tale-of-two-purchased-lists-(a-case-study)

Which segments of your list are most profitable? Are purchased lists always low performers? This client case study provides answers to both of these questions – as well as providing a framework for you to use to answer them for your own list segments. As always, don’t just take these test results as gospel – do your own testing to see how your audience performs!

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Case Study: Opt-in Email Lists Deliver Conversion Rates Up to 21-Times Those of Not-Opt-in Lists

case-study:-opt-in-email-lists-deliver-conversion-rates-up-to-21-times-those-of-not-opt-in-lists

Do opt-in email lists really perform better than non-opt-In lists? And, if they do, is the difference significant? Based on my 25+ years in the industry – the answers are yes and yes. But it’s always nice to get a case study to support it, especially when there’s solid quantitative data. So here we go. Most of the clients I work with have their own…

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Case Study: Opt-in Email Lists Deliver Conversion Rates Up to 21-Times Those of Not-Opt-in Lists

case-study:-opt-in-email-lists-deliver-conversion-rates-up-to-21-times-those-of-not-opt-in-lists

Do opt-in email lists really perform better than non-opt-In lists? And, if they do, is the difference significant? Based on my 25+ years in the industry – the answers are yes and yes. But it’s always nice to get a case study to support it, especially when there’s solid quantitative data. So here we go. Most of the clients I work with have their own…

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Case Study: 46% Increase in Email List Growth

case-study:-46%-increase-in-email-list-growth

A few years ago, I noticed a trend in website architecture – putting email opt-in calls-to-action (CTAs) in the footer. I don’t mean in the footer and elsewhere throughout the site – I mean in the footer and no where else. I’ve been told it’s a ‘best practice.’ Well, maybe. But not if you’re looking to grow your email list. I’ve done case studies previously…

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Case Study: 46% Increase in Email List Growth

case-study:-46%-increase-in-email-list-growth

A few years ago, I noticed a trend in website architecture – putting email opt-in calls-to-action (CTAs) in the footer. I don’t mean in the footer and elsewhere throughout the site – I mean in the footer and no where else. I’ve been told it’s a ‘best practice.’ Well, maybe. But not if you’re looking to grow your email list. I’ve done case studies previously…

Read More »

350% Boost in Email List Growth Thanks to Small Changes to the Sign-up Page

350%-boost-in-email-list-growth-thanks-to-small-changes-to-the-sign-up-page

How effective is your online email sign-up? Here’s a case study showing how simple, inexpensive changes to a client’s sign-up page took it from less than a 10% conversion rate to a 45% conversion rate, a 350% boost. Read on to see the issues I identified on their original page and how we addressed them in the revised page that boosted performance. I’ve written about the “honeymoon effect”…

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350% Boost in Email List Growth Thanks to Small Changes to the Sign-up Page

350%-boost-in-email-list-growth-thanks-to-small-changes-to-the-sign-up-page

How effective is your online email sign-up? Here’s a case study showing how simple, inexpensive changes to a client’s sign-up page took it from less than a 10% conversion rate to a 45% conversion rate, a 350% boost. Read on to see the issues I identified on their original page and how we addressed them in the revised page that boosted performance. I’ve written about the “honeymoon effect”…

Read More »

350% Boost in Email List Growth Thanks to Small Changes to the Sign-up Page

350%-boost-in-email-list-growth-thanks-to-small-changes-to-the-sign-up-page

How effective is your online email sign-up? Here’s a case study showing how simple, inexpensive changes to a client’s sign-up page took it from less than a 10% conversion rate to a 45% conversion rate, a 350% boost. Read on to see the issues I identified on their original page and how we addressed them in the revised page that boosted performance. I’ve written about the “honeymoon effect”…

Read More »

5 Tips to Optimize Your Email Nurture Series

5-tips-to-optimize-your-email-nurture-series

There is a place for email nurture series at all stages of the prospect journey. This post is based on work I recently did for a few clients; in one case the nurture series was the first outreach to people with little or no relationship with the sender (yes, the list was not opt-in; we talk about that!). These five recommendations address the biggest problems…

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