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6 Tips for Building an Effective Message Map for Your Email Campaign

6-tips-for-building-an-effective-message-map-for-your-email-campaign

A well-thought-out message map is the key to a successful multi-effort email series, and if you’re automating that series for use over the long term then it’s doubly important to get the message map right. The message map is an outline for which key topics will appear in each of your emails. The idea is that each email should stand alone – but together they

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