Permission

A Tale of Two Purchased Lists (A Case Study)

a-tale-of-two-purchased-lists-(a-case-study)

Which segments of your list are most profitable? Are purchased lists always low performers? This client case study provides answers to both of these questions – as well as providing a framework for you to use to answer them for your own list segments. As always, don’t just take these test results as gospel – do your own testing to see how your audience performs!

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Case Study: Opt-in Email Lists Deliver Conversion Rates Up to 21-Times Those of Not-Opt-in Lists

case-study:-opt-in-email-lists-deliver-conversion-rates-up-to-21-times-those-of-not-opt-in-lists

Do opt-in email lists really perform better than non-opt-In lists? And, if they do, is the difference significant? Based on my 25+ years in the industry – the answers are yes and yes. But it’s always nice to get a case study to support it, especially when there’s solid quantitative data. So here we go. Most of the clients I work with have their own…

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Case Study: Opt-in Email Lists Deliver Conversion Rates Up to 21-Times Those of Not-Opt-in Lists

case-study:-opt-in-email-lists-deliver-conversion-rates-up-to-21-times-those-of-not-opt-in-lists

Do opt-in email lists really perform better than non-opt-In lists? And, if they do, is the difference significant? Based on my 25+ years in the industry – the answers are yes and yes. But it’s always nice to get a case study to support it, especially when there’s solid quantitative data. So here we go. Most of the clients I work with have their own…

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