Revenue

The *Best* Way to Do Email Resends

the-*best*-way-to-do-email-resends

I see a lot of marketers doing email resends — but I rarely find anyone doing them the way I do them with my clients. Here’s the very *best* way to extend reach, relevance, and revenue with resends, without the potential pitfalls of most resend strategies. In email jargon, a resend is sending an email to someone a second time within 7 to 10 days…

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Tips for Driving More Leads from Your Blog Posts

tips-for-driving-more-leads-from-your-blog-posts

“Our blog just doesn’t drive leads.” I hear this a lot. And I get it. The best blog posts aren’t hard-sell pieces, they provide value without a purchase and are intended to education, nurture and persuade — not to drive someone to buy right now. But sometimes the issue is with the blog post page wireframe, not with the content. Read on for some simple…

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