Blast, Harvesting, Purchased Opt-in, Engagement, and Click Rate: Email Vocabulary


For some reason, a lot of the people I’ve been communicating with lately are using the term ‘blast’ to describe sending to their email list. It reminded me of this article, which I originally wrote for my ClickZ column in 2011. Enjoy! My mother taught me, from the time I was small, that words matter. In my family, saying “I’ve got to pee” wasn’t an…

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